What is SEO? How Does SEO Work?
Search Engine Optimization (SEO) is the ongoing process of improving the visibility of a website, an online store or a web page in the organic search engine results presented in Google and other search engines.

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SEO is short for “Search Engine Optimization”, which is the on-going process of improving the visibility and ranking of a website or web page in the organic search engine results presented in Google and other search engines. A complex algorithm determines how search engines list the results for any given search term or phrase. Though the exact algorithm is a very well guarded secret, many of the important aspects and components of this algorithm are known; these are the components SEO focuses on.

Due to the complexity of Google, Yahoo, or Bing algorithms, and also because of the endless sea of websites and web content on the internet, SEO is a long-term effort. How long the process takes to reach consistent visibility in search results is determined by the methods, strategies, priorities and ongoing efforts that are executed.

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eCommerce SEO strategies focus on growing what is known as organic traffic, which refers to traffic achieved through search engines rather than paid advertisements. Organic traffic is widely considered much more valuable than paid traffic as organic traffic is overall proven to more likely result in a conversion.

Today’s consumers are much more sophisticated than ever before. Whether we realize it or not, experts have estimated that the average American is exposed to 5,000 ads per day. Marketers have found that traditional advertisement is seen by consumers as intrusive, interrupting their daily lives with an attempt to sell.

SEO (Search Engine Optimization), SEO campaigns, and long-term marketing strategies change the nature of the relationship between advertisers and consumers. With eCommerce SEO strategies, users are seeking out your products or services and asking questions related to your niche. Then you provide them with valuable information. The user trusts this information because they found it with their own market research.

eCommerce SEO services can be broken down into two separate categories: on-site optimizations and off-site optimizations.

On-site eCommerce SEO optimizations refer to changes you make to your site which makes Google’s algorithm friendly. This includes optimizing page titles, title tags, and meta descriptions, content creation, page load speed, internal link structure, mobile-friendliness, microdata, and more.

Off-site eCommerce SEO refers primarily to increasing authority from other websites and social media channels via backlinks and brand mentions.

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eCommerce SEO Services with Proven Results


Optimum7 is a Top Rated eCommerce SEO Agency. We specialize in Search Engine Optimization that focused on ROI and conversions for eCommerce Businesses.

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Internet Marketing and SEO Company in Miami, Florida

00:00 What is SEO?
00:11 How does SEO work?
00:50 How do Websites Rank Above One Another?
01:07 The Key Elements of SEO

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