It’s very easy to prove these business owners wrong. These responses typically come from the more B2B oriented eCommerce stores that we see on BigCommerce.

They say, my audience is not on Facebook. So what I tell them is I say, okay, well, how about this? Let me install your Facebook pixel on your site. Let’s give it about 90 days, right? After those 90 days, I’m going to go into the backend of Facebook and I’m going to create an audience based off of all those users that visited your site.

So you can actually see how many people you can be retargeting on Facebook that “you said, do not go to your site, do not shop from your site,” right? So the data is there. And it’s very easy to prove these business owners wrong because we can implement that tracking code that again, it doesn’t cost any money to do.

You don’t actually have to run any campaigns or put down a credit card for ad spend with Facebook. We will show you the potential audience size and customers from the tracking code alone.

BigCommerce SEO and Content Marketing Strategies – Surge #128:

Bigcommerce SEO Guide – Top Rated SEO Agency

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