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Paid Search Strategy 2025: Fix PPC, Scale ROAS, and Stop Wasting Ad Spend on the Wrong Traffic
</div> </div> </div> </div> <div class="elementor-element elementor-element-bd7f1cf elementor-align-center elementor-widget elementor-widget-button" data-id="bd7f1cf" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="#contact"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Book a Strategy Call</span> </span> </a> </div> </div> </div> </div> </div> <div data-rocket-location-hash="4f64184e266bcc7017626cd0c150ce37" class="elementor-element elementor-element-2d30e75 opt7-left-area e-flex e-con-boxed e-con e-parent" data-id="2d30e75" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-bdcafb2 opt-text-content elementor-widget elementor-widget-theme-post-content" data-id="bdcafb2" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <section style="padding: 60px 20px; max-width: 900px; margin: auto; font-family: sans-serif; line-height: 1.6;"> <p style="font-size: 18px; color: #555; margin-bottom: 30px;"><span>Your best paid search results come from playing smart, not just spending big. We help you target every stage of customer awareness to turn clicks into conversions and build lasting growth.</span></p> <h2 style="font-size: 28px; font-weight: bold; margin-bottom: 20px;">What You’ll Discover in This Video</h2> <ul> <li class="">Why 97% of your audience isn’t ready to buy and how to engage them</li> <li class="">The flaws in common paid search strategies wasting your budget</li> <li class="">How to tailor ads for each awareness stage to guide buyers effectively</li> <li class="">Why most marketers fail by autopiloting campaigns and ignoring data</li> <li class="">The critical math behind cost, clicks, conversion rates, and profit</li> <li class="">How integrated marketing and retargeting boost conversion rates dramatically</li> </ul> <p><!-- What It Does --></p> <h2 style="font-size: 28px; font-weight: bold; margin: 40px 0 20px;">What This Strategy Does</h2> <ul> <li class="">Moves prospects from unaware to ready-to-buy with targeted messaging</li> <li class="">Builds smarter funnels based on buyer intent not just keywords</li> <li class="">Creates segmented retargeting audiences for highly personalized ads</li> <li class="">Aligns marketing, brand, and tech for a seamless customer experience</li> <li class="">Focuses your budget where it counts, retargeting and top-of-funnel engagement</li> <li class="">Maximizes lifetime value by understanding your ideal and super consumers</li> </ul> <p><!-- CTA Repeat --></p> <div style="text-align: center; margin: 60px 0;"><a style="display: inline-block; background-color: #ff4500; color: white; padding: 16px 34px; font-size: 20px; font-weight: bold; border-radius: 8px; text-decoration: none;" href="#contact">Let’s Build Your Visibility Engine<br /> </a></div> </section> <style></style> <div class="aioseo-author-bio-compact"> <div class="aioseo-author-bio-compact-left"> <img class="aioseo-author-bio-compact-image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="author avatar" data-lazy-src="https://www.optimum7.com/wp-content/uploads/2021/11/duran-inci.png"/><noscript><img class="aioseo-author-bio-compact-image" src="https://www.optimum7.com/wp-content/uploads/2021/11/duran-inci.png" alt="author avatar"/></noscript> </div> <div class="aioseo-author-bio-compact-right"> <div class="aioseo-author-bio-compact-header"> <span class="author-name">Duran Inci</span> <span class="author-job-title">CEO of Optimum7</span> </div> <div class="aioseo-author-bio-compact-main"> <div class="author-bio-link"> <a href="https://www.optimum7.com/blog/author/duraninci">See Full Bio</a> <a href="https://www.optimum7.com/blog/author/duraninci" aria-label="See Full Bio"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none" > <path d="M5.52978 5.44L8.58312 8.5L5.52979 11.56L6.46979 12.5L10.4698 8.5L6.46978 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