Most companies still think online visibility is about ranking for keywords on Google. That world is ending. Google traffic and bottom-funnel buyers from search are already declining, and AI models now decide who gets featured, who gets recommended, who gets cited, and who gets ignored. If you’re not mentioned on ChatGPT, Claude, Gemini, or Perplexity, you’re invisible. This is how AI visibility works, why companies pay hundreds of thousands of dollars to agencies to make them visible, and how you can dominate this space before everyone else wakes up.
What You’ll Discover
- Why AI models decide everything now: visibility has moved from Google searches to AI prompts; instead of 10 blue links, you get 1 to 3 direct answers, and if you’re not one of them, you don’t exist
- The four pillars AI looks for: narrative strength (clear value proposition tied to awareness stages), entity clarity (specific ICP and super consumer profile), reputational signals (authority mentions from trusted sources), topical authority consistency (showing up every 28 days with fresh, relevant content), and human-validated media trust (social conversations, Reddit mentions, LinkedIn engagement)
- Why big brands with budgets and authority are still invisible: AI hallucinates when your content isn’t structured; if your website lacks schema, FAQs, service pages, case studies, testimonials, or a clear content hierarchy, AI ignores you
- The 28-day news cycle: 95% of ChatGPT users are on the free version, which pulls from memory, not live search; if you’re not updating content, doing press releases, and getting mentions every 28 days, you’re not in AI’s memory
- How the prompt index works: we run millions of prompts monthly and track 100 to 150 brands per prompt; we see who’s moving, who’s ranking, what intent they’re targeting (informational, commercial, buy intent, comparison), and what persona they’re reaching (CMO, CFO, CEO, end user)
What This Strategy Does
- Runs AI visibility audits (100, 1,000, 10,000, or 1 million prompts) to show where you rank, who’s beating you, and what gaps you need to fill
- Engineers your narrative and identity: develops CEO point of view, clarity pillars, differentiation points, and content that tells your story across all awareness stages
- Accelerates your media footprint: builds executive profiles, earned media presence, GenAI-approved press releases, and category stories that give buyers new perspectives on why they should choose you
- Optimizes content for answer engines: answer-first content on SEO and PR, multi-format distribution (blog posts, buying guides, testimonials, schema-friendly content, social mentions), and AI-specific content drops that fill identified gaps
- Reinforces visibility through monthly 28-day news cycles, pulse checks across all AI models (ChatGPT, Claude, Perplexity, Gemini), and expanding content pillars to lock in category and subcategory dominance
