Competing with E-commerce Giants: Strategies for Small and Medium-Sized Businesses

The days of surviving with a “good enough” e-commerce website are over. Competing with Amazon, Walmart, and other giants requires relentless innovation, speed, and the right underlying platform. The brands that adapt fast and optimize every metric, across every channel, are the ones that will scale, thrive, and leave complacent competitors behind.

What You’ll Discover in This Video

  • Why even ranking #1 on Google isn’t enough in today’s fiercely crowded e-commerce landscape
  • The critical need for omni-channel presence, SEO, ads, shopping feeds, social, and more
  • How your platform (like BigCommerce Enterprise) can make or break your ability to compete, scale, and integrate
  • The real math of e-commerce: CPC, conversion rate, cost per acquisition, AOV, profit margin, and lifetime value
  • Strategic ways to boost order value, conversion rates, and upsells, giving you the firepower to go head-to-head with billion-dollar competitors
  • Why moving fast and implementing conversion-focused features is the only sustainable edge for smaller brands

What This Strategy Does

  • Delivers a platform that can scale your business from $2M to $200M without technical headaches
  • Allows agile, rapid optimization of every sales metric for maximum ROI
  • Enables advanced integrations: quoting, tiered pricing, third-party automation, and more
  • Future-proofs your e-commerce operations for growth, fast pivots, and market changes
  • Empowers you to compete (and win) in a marketplace that punishes complacency and rewards innovation

 

author avatar
Duran Inci CEO of Optimum7
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