Online PR For eCommerce Companies

Public Relations: an Essential Component of Online Marketing Strategy This week we will talk about online Public Relations (PR) and paid placement for eCommerce companies. Mind that we're not really talking about paid ads that you see on Facebook or AdWords. When we say online PR, it has to do more with branding and less [...] Read More
Common Project Management Mistakes and Solutions

Project Management for Integrated Marketing, Ecommerce and Custom Software Development

Setting Up Your Project Management System for Success When it comes to executing these marketing strategies, we have clients who are doing 10 million, 20 million, $30 million annually, and they have multiple mediums that they need to advertise on. You need graphics, you need video, you need specific executions, you need specific tasks, they [...] Read More
eCommerce Data Migration for Enterprise Level Companies (Over One Million SKUs)

eCommerce Data Migration for Enterprise Level Companies (Over One Million SKUs)

Challenges of a Large Data Migration with Millions of SKUs Today we're going to be talking about migrating an eCommerce store that has over a million-plus SKUs. We've done tons of eCommerce migrations moving from BigCommerce to Shopify or Volusion to BigCommerce. eCommerce Migration: The Difference With Million-Plus SKUs What makes the difference? Having over [...] Read More

How to do SEO and Content Marketing for eCommerce Websites and Brands

E-Commerce SEO is especially important for us. At Optimum7 we're very eCommerce-heavy with our consulting. I would say that probably 55% of our clients are eCommerce businesses. We consider an updated strategy essential to perfect content marketing and search engine optimization for eCommerce. Biggest SEO Challenges for eCommerce Brands Any eCommerce business owner needs to [...] Read More
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