Surge Session

 Welcome to Surge. This week we will talk about different ways to analyze your eCommerce business and how well you did in 2019. Some of this has to do with profitability or operations. When we look at our clients’ metrics for an entire year, we look at specific executions and we look at specific […]

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This week we’re going to be talking about the difference between B2B and B2C content as it pertains to e-commerce. We get this a lot because we have clients that are strictly B2B, strictly B2C, and some that do both. Often we find ourselves writing a piece of content for them because, again, we’ve done […]

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Welcome to Surge. This week we’re going talk about e-commerce content marketing. The same principles apply to copywriting. We really focus on three core areas and they are broken down by the sales funnel. Top-Of-The-Funnel eCommerce Content Ideas Give Me An Example Of Top-Of-The-Funnel Content. When writing the content because you want to know what […]

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Welcome to Surge. This week, we will talk about one of the most asked questions that we get on a weekly basis: “Should I sell my products on Amazon?” When we’re dealing with Amazon, there are different ways that you could sell your products. You could do a seller-fulfilled Prime, ship your own products, or […]

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This week we will talk about increasing conversion rates on e-commerce sites. This is one of the questions we get the most: “What else can I do?” Quite a lot, actually. Many e-commerce business owners do not realize that money is right there. They don’t need more traffic, visibility or observers if they just pay […]

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 This week we will talk about how to start an eCommerce business. We get this question a lot. Obviously at Optimum7, we work on growing eCommerce businesses. There are a lot of people, a lot of investors who want to take the plunge. When we talk about starting an eCommerce business, we have to […]

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 This week we will talk about one of our most popular topics, which is how to compete with Amazon. Amazon is a billion-dollar company. There are other billion-dollar companies, such as Sears, Home Depot, Wayfair, jet.com, and Walmart. You as an eCommerce owner might be competing with them on a daily basis. Online Stores […]

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This week we will talk about getting e-commerce sales from Facebook and Instagram, and this is a topic that comes up often. We mostly work with clients who are earning more than two to three million dollars annually from e-commerce sales. The Next Level of Digital Marketing At Optimum7 we are e-commerce heavy. When clients […]

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Public Relations: an Essential Component of Online Marketing Strategy This week we will talk about online Public Relations (PR) and paid placement for eCommerce companies. Mind that we're not really talking about paid ads that you see on Facebook or AdWords. When we say online PR, it has to do more with branding and less [...] Read More ›