How to Increase Ecommerce Average Order Volume and Customer Lifetime Value

In this Surge Session we go over different strategies for increasing average order volume (AOV) and customer lifetime value (CLV) for both eCommerce and lead generation / service-based business. We also discuss the importance of these figures, as well as cost per acquisition, and the relation between them. We cover topics such as drip-marketing, Facebook marketing, and [...] Read More

How to Structure Content for SEO

In this Surge Session we cover the latest content marketing trends, specifically structured content. The simplest definition for Structured Content is that whether in a textual, visual, or playable format it conforms to structural and semantic rules that allow machine processing to meet specific business requirements and analytics. When done correctly, structured content maximized the worth of your [...] Read More

Amazon Alternative Marketplaces in 2018-2019 for Sellers: How to Diversify Your eCommerce Business

eCommerce businesses are growing increasingly frustrated with the barriers they are facing when trying to sell on Amazon. In this week's Surge Session, we address some of these obstacles and the solutions Amazon sellers are using to overcome them. Selling on Amazon and Other eCommerce Marketplaces This week we talk about marketplaces and the issues [...] Read More

eCommerce Replatforming Checklist

This week's Surge Session focuses on eCommerce migration, which refers to switching your eCommerce operation from your current platform to a different one. We cover everything from the benefits and risks of re-platforming, to the pros and cons of different eCommerce platforms, such as Shopify, BigCommerce, WooCommerce, Magento, and more. We also go over customization, apps, [...] Read More

How to Increase Sales and Conversions for eCommerce and Amazon Stores for Shopping Season in 2018

The 2018 shopping season is coming up fast. eCommerce businesses, whether they are selling on Amazon or on their own sites, must be ready to take full advantage of it by leveraging all the tools at their disposal. In the third installment of our Surge Series we discuss how businesses can increase conversions and boost [...] Read More

GDPR Compliance Cold Email and Lead Generation

The General Data Protection Regulation (GDPR) is a set of regulations passed by the European Union in March 2018 aimed at protecting consumers' data privacy. Under this new set of regulations, digital marketers and eCommerce businesses have faced new challenges and had to adapt their business processes and find new solutions to remain in compliance. In [...] Read More
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