Customers are the lifeblood of any business. Whether B2B or B2C, it’s always the customer you’re trying to impress, whose needs you’re trying to meet. Yet this isn’t always as easy as it seems. Dealing with people can often be the most difficult part of your job. Sometimes it doesn’t matter how much time you […]
I often feel that building a brand is similar to solving a puzzle. Only, branding is a puzzle with about 5000 pieces and 50% of the pieces are hidden in other rooms of your house. I don’t mean to say the client or your team members are pilfering pieces intentionally, it just kind of happens. You see, no matter how much research I do, how many hours I spend on a project, or how much data I review, I truly feel that I will need to rely very heavily on my team and my client to complete the puzzle. The client is the one with the vision, they work on the frontlines, they know who their target audience is, not based on statistics, but based upon personal relationships they have developed with them.