How to Create Powerful Value Propositions

Value propositions are what drive users to complete some desired action. Whether it’s purchasing a new product or submitting a form in exchange for something, the value proposition can best be defined as the reason why someone will buy a product from you or a service that you offer. Providing strong, legitimate value for users […]

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How to Incorporate Trending News into Your Content Strategy

How to Incorporate Trending News into Your Content Strategy

Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]

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Affordable Rebranding: How to Create a Genuine, Consistent Brand on a Budget

For many companies, there comes a time when the branding that has been utilized for decades no longer fits the bill. This is usually due to a large change, or several large changes, like a change in the marketplace, a merger, an out of date perception, or brand limitations. Whatever the reason, your current branding is no longer serving your company the way it should be, the next step is clear: it’s time for a rebrand.

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