Google Certified Partner is a program by Google for advertising agencies and digital marketing professionals. Upon a rigorous set of courses and examinations, a company or individual can earn a badge indicating that they are a Google Certified Partner. So what does this mean for you? When you hire a Google Certified Partner, you know […]
Read More ›The World Wide Web Consortium (W3C) Web Accessibility Initiative is designed for better navigation for all users with a diverse range of physical and mental capabilities. Unfortunately, while the latest web tools may advance technology, they are sometimes designed to prevent some people with disabilities from using the Internet. The Americans with Disabilities Act (ADA) […]
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GoDataFeed (GDF) is a powerful product feed submission tool which allows you to syndicate and list your products across tens of shopping comparison engine websites and merchants. This means that not only are you listing your products on your own website, but you’re leveraging vast, prexisting networks such as Amazon, Google Shopping, Rakuten, Shopping.com […]
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Communication is key to building the best business relationships when writing copy. As weird as this may sound, telling your business partners what you want them to know is not always enough. You can literally communicate your message in black and white and be 100% ineffective. This is because you need to be able to […]
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For many marketers, managing time can be the biggest issue. To improve efficiency and streamline the always-ongoing marketing process, there are a plenty Google chrome extensions one should download to ensure that their time is being used effectively. These are the 10 marketing extensions I should have downloaded a long time ago and that have […]
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The simultaneously loathed and revered landing page is probably the most important element of any digital lead generation campaign. A landing page can make or break whether someone bounces or submits their highly coveted personal information to you. Getting clicks on your ads usually isn’t too difficult a task, but actually getting users to […]
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Introduction Facebook recently introduced its new all-in-one pixel for advertisers combining its conversion pixel and custom audience pixel into one site wide pixel that does everything and more. Well, almost everything. By releasing the new Facebook Pixel, Facebook has sought to make it easier for advertisers to track campaign performance and user behavior across their […]
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What sets a great eCommerce site apart from an average one? While many companies operate eCommerce sites across the web, there is a huge difference between the two. To ensure that your eCommerce site stands out from your competitors and is user friendly, you need to ensure that you have the proper functionalities on your […]
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The main question that’s popping up in the minds of most writers, publishers, and marketing departments these days, is whether printed media will soon turn into a revered piece of the past. If you’re pondering the same thing, then we’re on the same page. Let’s go over a few things that pretty much stand as […]
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With all of the cutting-edge techniques used to raise brand awareness these days, content certainly stands high on the list. However, with the implementation of captivating content comes the need for using processes that work. By processes, I don’t just mean perfecting the content to fill up the space on a reader’s screen—I mean using […]
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