Let’s face it, we ALL want higher quality paid traffic and more conversions. What if I told you that you could lower costs per acquisition and increase your overall conversions? By using Bing Ads, you can take advantage of lower CPA’s and CPC’s than Google AdWords because of less competition. In some cases, you can […]
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You may not know this but the government and a various group of lawyers are starting to take aggressive action against institutions that are not ADA compliant. Many might not know what that even means. If you’re one of these people, this could put you at a disadvantage as some of our clients have found […]
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I think you’ll agree when I say Pokemon Go has taken the world by storm. The phenomenon has brought people together from far and wide for one reason: to “CATCH THEM ALL”! So what does Pokemon have to do with your business? Sales! Many businesses have seen a huge increase in foot traffic and sales, […]
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Writers. We want to say it all and we want everyone to read it. The problem is not everyone will always understand our copy if we wrote with our artistic skills locked and loaded. Now, if we’re writing in the traditional textbook inverted pyramid style, offering the who, what, when, why and where, then it’s […]
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No matter what type of content that is out there, you’ll be sure find a list of comments. Most of them aren’t worth reading. Yet, they seem to provoke a storm of strongly worded posts with people believing that their own comment is the Holy Grail. Whether these posts make sense—or are just total nonsense—for […]
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Value propositions are what drive users to complete some desired action. Whether it’s purchasing a new product or submitting a form in exchange for something, the value proposition can best be defined as the reason why someone will buy a product from you or a service that you offer. Providing strong, legitimate value for users […]
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Writing copy for a community is much different than addressing other businesses. Although some of the listening audience within the community will be business owners, your approach is still going to be less formal than it would when talking to a business partner. You can stand to be a bit more relaxed in your wording […]
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It’s tempting to jump headfirst into advertising on Facebook. Facebook makes it very easy to set up and run your first campaign in just a few minutes. Instead, I invite you take a more measured approach before launching your first campaign. Here are the top 6 things you should do before launching yours: Install the […]
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First things first, what are backlinks? Backlinks are a link on an external web page that points back to a page on your site. Next question, why are these backlinks important? For starters, these links are scattered across the web and connect many relevant sites to each other. This allows users to jump from […]
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Are you kidding me? Blogs are the new cave dwelling, the rock and chisel, the ink and quill, the newspaper, the new billboard, the email—blogging has become THE way we communicate to the general public. Like almost anything new and innovating, blogging wasn’t always taken seriously. For the traditional readers and trailblazers in the […]
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