The workload that your editorial calendar has can be intimidating. At first glance, it may seem impossible to write all of these articles within a short period of time. With all of the meetings and unscheduled tasks that need to be completed at a moment’s notice, the challenge of keeping your momentum as a writer […]
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Being able to prioritize different tasks isn’t always easy, especially when you have a million and one things to do. And when you’re a content writer by profession, those tasks generally revolve around writing numerous articles and following strict deadlines. While your balancing work with your personal life, you can lose sight of how to […]
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Standing out on the World Wide Web is not always that easy, especially when you’re in shark-infested waters—or more bluntly, competition is everywhere! Finding your niche and sticking to it is just a part of the game. When you’re writing quality content, your readers will usually read through the first few lines of the text […]
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Lookalike Audiences For those Internet advertisers who have taken advantage of the advertising service Facebook has built, you know that sometimes it’s tricky to get the right targeting for your campaign. You can try different combinations of interests, demographics, etc. and still not have your campaign succeed. The reason why these campaigns are not always […]
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In copywriting, like most other fields, perfection is virtually an expected quality to possess—but since we all know humans aren’t perfect, there’s always room for error to occur. The trick is being equipped with the knowledge and tools that can lower the chances of such errors from emulating in your copy. We’ve talked about how […]
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The digital pay-per-click advertising world is complex and full of nuances. By paying attention to the little details, you can save yourself and your client a huge headache (and potentially a lot of money). One of our clients runs multiple comparison shopping engine campaigns on several of the top platforms available including Google Shopping, […]
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You might think that it’s impossible to produce a quality video on a shoestring budget, but when you get the right group of people with the drive, determination, and creativity together, anything is possible! The Plan… The objective was to produce a commercial that tells people what our company does. When it comes to Internet […]
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SharePoint is huge! There are innumerable custom applications and functionalities that could be built on it. However, organizations and businesses often have no idea what and / or how to improve the capabilities of a specific system that runs on SharePoint. Here are some basic benefits; Increased efficiency and productivity Custom workflow processes to improve […]
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For many marketers, managing time can be the biggest issue. To improve efficiency and streamline the always-ongoing marketing process, there are a plenty Google chrome extensions one should download to ensure that their time is being used effectively. These are the 10 marketing extensions I should have downloaded a long time ago and that have […]
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The concept of storytelling began to gain momentum in the marketing field about three years ago. This interactive notion basically reflects the core of human nature and the need to relate to a particular subject. When it comes to authoring certain pieces of writing, the readers’ perceptions must be kept in mind. With the present […]
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