AI Prompts Are the New Keywords:How the Prompt Discovery Index Measures True PR and Brand Visibility

In today’s world, it doesn’t matter how many press mentions you have or how high you rank in Google—if your brand isn’t showing up in AI search answers, you’re invisible where it counts. The truth is, B2B buyers are starting their research with tools like ChatGPT, Claude, and Perplexity, not your website or Google. If you’re not there, every answer your competitors claim is revenue you’ll never see.

What You’ll Discover

  • Why classic PR “metrics” (impressions, mentions, rankings) no longer predict real pipeline or conversions
  • How 70%+ of buyer journeys start with AI answers, not Google or your homepage
  • Exactly how AI-driven “answer engines” decide what brands to surface—and what they ignore
  • How AVOS, an AI-native answer platform, can show you, in plain language, your brand’s actual share of answers for what buyers really ask
  • How to track your position against competitors for the questions and keywords that drive your industry, by buyer type and intent
  • The practical steps (not guesswork) to grow your presence—quarter over quarter, with clear numbers to prove it

 

What This Strategy Does

  • Shows you, with data, where your brand stands in the world of AI-driven questions
  • Makes your PR and marketing spend work smarter—no more wondering what’s really helping
  • Boosts your visibility, authority, and thought leadership right at the start of actual buying decisions
  • Gives you and your board reporting that answers, simply, “Are we showing up for the questions our buyers care about?”
  • Future-proofs your presence: while others keep guessing, you’ll be in the answers that matter, where the business really happens
author avatar
Duran Inci CEO of Optimum7
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