Influencer Marketing
Influencer marketing is a powerful short-term exposure tactic in which brands work with influential social media figures to get promoted to their followers.
You know you have a great product or service, but it hasn’t had its moment yet. You just wish you could pull a lever and put it in front of a hundred thousand or even a million people.
Social media influencers, depending on their niche, can deliver results with a single post, shoutout or similar piece of content.
When you work with influencers…
See if their audience overlaps with yours.
Determine the reach, potency and scope of a shoutout or other promotion from them.
Determine something of value to them. In some cases, this is as simple as swapped shoutouts.
Set clear goals for the promotional moment.
How Do I Find the Right Influencer for My Brand?
This requires research and familiarity with the digital landscape. Tracking a piece of viral content’s “tipping point” or moment it becomes viral typically goes back to a few shares by high-visibility accounts.
No one is capable of guaranteeing a viral moment, but expert digital marketers can set up all the dominos correctly.
Optimum7 can help you find social media influencers who are right for your brand, develop the creative exchange or shoutout that would be most effective, and measure the success of the project.
eCommerce REVENUE MANAGED ANUALLY
1+ Billion Dollars
HAPPY CLIENTS
1000 +
B2B E-eCommerce LEADS GENERATED MONTHLY
10,000+
+10,000
In the media
Our Process
Brand Research
Content Deal
Evaluation
How Does Social Media Influencer Marketing Work?
Your first step is to decide if influencer marketing is right for you.
It is an excellent strategy if…
- You will benefit from short-term, sudden exposure to a large audience.
- You are targeting a younger demographic. Most influencers speak to Millennials and Gen Z. audiences
- You have a lifestyle-oriented brand, a lux product or service, food goods, or some other highly visual and instant-to-understand offering.
We don’t deliver any cookie cutter solutions. Every business is in a different place with their marketing, and we would be happy to analyze your marketing efforts and figure out if this is the strategy for you.
Choosing the Right Influencer
Once you have determined that social media influencers are a marketing strategy that’s right for your brand, you have to choose which one you want to approach.
This decision is based on…
Acceptable personal branding on the part of the influencer
Some social media influencers have a brand oriented around leadership and entrepreneurship. Others are more comical or irreverent. This variety lets you find someone who is right for your brand.
Relevant audience
Before striking a content deal of any kind, most influencers should realize that a few questions about the reach and scope of one of their shoutouts is normal. Part of the game is knowing what questions to ask, such as “have you ever done a shoutout before?” Or “If so, what were the results?” Our expertise and familiarity with data let’s us look past surface-level metrics to find more valuable information.
Relevant location
Social media influencers and target audiences come in all shapes and sizes. For example, a Miami-based coffee shop could reap value from a Miami-based influencer posting “I stop here almost every morning!” along with a branded coffee cup on Instagram. However, a national service-based brand would need to think about location and content in a different way.
Acceptable content deal
Some shoutouts cost you a coffee. Some cost you a private jet ride. We’ve worked with influencers and projects of all sizes. Determining the right scope and scale of your influencer project is a combination of art and business. Sometimes a mega-popular influencer is outside of your budget, or you could get one for next to nothing that won’t produce results. This is why we emphasize research. Influencer deals have to add up in terms of both numbers and brand compatibility.
Let's Talk
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
Strategies for Success with Social Media Influencers
Establish goals
Brand Research
Data Research
Pitch Content Deals
Content deals can be as simple as a shoutout swap, but other influencers expect payments, products, discounts, deals, or other benefits from their sponsors.
Track KPIs
Follow up
Frequently Asked
Questions
Often, yes.
However, like all marketing strategies, it depends on your brand, circumstances and budget. We offer assessments and analysis of your brand, and which influencers would be the most relevant.
It’s a simple list.
1. Brand compatibility
2. Acceptable audience and reach, or other value proposition
3. Workable budget and content deal
Set your goals ahead of time. Know what influencers can do, and what they can’t. They can deliver exposure reliably, after that things become more complicated. They can promote an incentivized CTA, for example, if there’s a conversion you want to drive attention towards.
Let's Talk
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.