eCommerce Conversion Rate Optimization
Without a proper conversion rate optimization, an eCommerce site has a very low chance to convert visitors.
You want to keep conversion rates as high as possible because it indicates how many new customers you can acquire and how many potential leads exist for your salespeople to nurture.
Money spent on advertising and marketing brings traffic to your site, but how much time are you spending optimizing your landing pages to convert that traffic?
Our eCommerce CRO Process
We perform a deep dive on your site from a user’s perspective and aim to improve UX/UI features to give you more quick wins for conversions with a tailored strategy.
Determine Your Conversion Benchmarks
Simplify Your eCommerce Checkout
Implement Primary And Secondary Call To Actions
Why Do eCommerce Businesses Need Development Services?
Operations and Logistics
The site speed and user-friendliness of your website are essential. This should match your product type and be aimed at your target audience. When designing your website, we focus on simplicity.
The eCommerce functionality of your site will also impact your conversions. This relates to how your site is designed and programmed. We make sure that your visitors encourage visitors to shop by making steps convenient and enjoyable.
We analyze your metrics to see which part of your conversion funnel needs the most improvement. Conversions are related to multiple factors such as authority, trust, ease of use, finding the right products, as well as price points and functionalities you have on your site.
Advertising and Marketing
Being a well-known brand will play a massive role in your conversions. It can take years to build up a respected brand name, but it starts today. We help you build credibility and establish a professional online eCommerce business on which to build.
eCommerce Conversion Rate Optimization Services
If you have a limiting platform, you may need to migrate for scalability and user-friendliness. After migrating your store to a new platform such as Wix, Shopify, or BigCommerce, we can create anything you need for Ecomm CRO.
The global average for mobile conversion rates is still at 1.79%. In contrast, it’s 4.44% for desktop. To take your mobile CRO to the next level, you need a different strategy, one that considers the difference in user psychology between these two devices.
Your website should be visually appealing, with lots of images and videos to entice customers to stick around. Don’t just tell them what you’re selling; show them with images and videos.
eCommerce conversion rates vary widely based on what you’re selling and the industry you’re in, so it’s tough to peg a good conversion rate for eCommerce or say what the typical eCommerce conversion rate is. A standard website conversion rate is about 2.35% on average. But the top 10% of companies see 3-5x higher conversion rates than average.
Calculating your conversion rate is simple. Made even simpler, the equation looks like this: conversion rate = (conversions / total sessions) x 100 (add a percentage symbol to the result).
For example, if you made 234 sales in 11,700 visitor sessions, the equation would look like this: (234 / 11,700) x 100 = 2%