The landscape of marketing has changed dramatically in the digital age. Instead of simply pitching your products or services, you need to create content that is valuable to your audience and enhances their online experience. Your content must answer their questions, offer solutions, capture their curiosity, give them insight…in a word, it needs to make them smarter.
The basis of content marketing is the belief that fostering a relationship with your customers and helping them make informed purchasing decisions encourages them to reward you with their business and their loyalty.
It’s about building trust and establishing your business as an authority on the issues relevant to your industry.
People have become so used to advertisements that they’re likely to ignore them completely. DVRs let us fast forward through commercials and we’ve become so adept at surfing the internet that we tend to disregard advertisements. But what are we passing over these ads in favor of? Content. Valuable, relevant, engaging, informative and entertaining content.
In the media
Why Do Companies Need Content Marketing?
Studies show that today’s consumer is bombarded by an average of 4000 ads on a daily basis. In this hyper-saturated environment, marketers have learned that traditional methods of advertisement aren’t as effective as they once were.
Content marketing is the process of regularly creating high-quality, shareable content aimed at attracting a particular audience. By providing your audience with valuable content, you are:
1) Building a relationship and trust,
2) Establishing yourself as authority in the subject,
3) Engaging your audience when they aren’t on your site.
Content can be virtually anything on your website—images, articles, videos, infographics, guides, eBooks, case studies and podcasts are just a few examples.
Done well, content marketing yields incredible returns. Content marketing costs over 60% less than traditional outbound marketing but generates 3x the leads. Company blogs initially carried all the importance of typical content strategy, but today we know that strategically spreading content across multiple platforms boosts lead generation much further.
Websites and blog will equate to over 400% more search engine-indexed pages on Google. With all different platforms, you’ll lead more people to your site. Once on your site, conversion rates are 6x higher than traditional marketing since typically the trust that content marketing cultivates results in more converted sales. With these kinds of returns, it’s an easy use of allocated funds to hire a team to manage their overall content marketing and strategies.
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
Content Marketing Services We Offer
eBooks & White Papers
We create, track, analyze, optimize and repeat! We research what kind of content your audience wants and create a strategic approach to engage and convert that audience using high-quality content.