VTEX Development Company And Partner

It’s estimated that eCommerce revenue will hit $1.8 trillion dollars annually by 2023 in the U.S. alone! eCommerce development is no longer a luxury, it is a necessity. It doesn’t matter if you’re a small business or a large one, a new one or an old one. If you want a slice, you’re going to need to start selling your products online.
There are hundreds of eCommerce platforms to choose from, and Optimum7 has years of experience successfully integrating them into our clients’ website.
Optimum7 is an Expert eCommerce Development Company and we work with Shopify, Bigcommerce, Magento, Volusion, Infusionsoft, Netsuite, 3DCart and more. Our talented team of strategists, programmers and marketers can consult you on all of the platforms that will best suit the needs of your eCommerce business.


1 Billion Dollars+


1,000 +




Happy customers since 2007.

In the media

Custom Development for
VTEX Stores

Optimum7 has over 40 years of combined experience on the VTEX Platform including, but not limited to eCommerce functionality, design, development and setup. We have worked with Fortune 500 Companies in Latin America that are on the VTEX System. We have built hundreds of websites from the ground up for almost every type of industry. On average our clients experience an increase of 50% in website traffic. Optimum7 has worked with small businesses to Fortune 100 companies to increase conversions, traffic, and user experience for their VTEX Stores.

Custom Solutions We've Built




Our client was concerned about losing customers to competitors who were offering the same product at a lower price point. After receiving price match requests in the past, the client asked us for a built-in feature that allowed customers to submit a price-match request.


With the Price Match functionality in place, customers can easily get items for lower prices. All they have to do is enter their information and a link to the competitor’s low price. Then the admin of the website will review the information before approving or denying the price drop.

The Price Match functionality is beneficial for shoppers, because it allows them to buy the products they want at a lower price, and businesses, because it allows them to keep customers who might otherwise buy from a competitor.

SHIP TO FFL Functionality and API



Online firearm merchants have to navigate many federal regulations in order to sell their products legally and safely. 

One of these requirements is that firearms cannot be shipped directly to a consumer, but instead to a certified FFL (Federal Firearms License) certified dealer who acts as a third-party medium.


We created the FFL functionality for online firearm dealers that need to have customer orders shipped to a local FFL. FFLs can upload their licenses and customers can select a local FFL (Federal Firearms License Holders) when placing their online order. If their local FFL license is not on file, a link can be sent to the local FFL to upload theirs to expedite order processing. This functionality saves customers and firearm vendors time and effort.

We could easily build a similar functionality for any retailer who needs to ship their products for local pick-up. 


Need a custom feature for your VTEX Store?

Call us at 866-848-6072

Our VTEX Development Services

Conversion Rate Optimization

A drop in conversions may be due to hundreds of reasons, our team of front end developers and digital marketers are well versed in CRO or Conversion Rate Optimization. We can go into your VTEX store and diagnose where exactly on your site users are getting stuck or suddenly drop off the page. To bring your conversions back up, our developers can create custom functionalities such as abandoned cart reminders, pre-checkout upsells and more for your VTEX website. With us, you will see an increase in conversions and other metrics such as Average Order Volume.

Store Design & Customization

Have the upper hand with a UI/UX customized website to promote product sales and enhance your customers shopping journey. Add custom functionalities to your websites you only imaged of having, our programmers and developers specialize in bringing your web page vision to life. We have designed over 600 custom functionalities for all eCommerce platforms. 

Smart Checkout & App Integration

VTEX Smart Checkout allows your customers to purchase items without using a password, the team at Optimum7 can ensure you set up this feature correct to give your customers the ultimate security. Our team of programmers and developers can integrate profit generating apps to your VTEX storefront for optimal usage. 


Want to migrate your store to VTEX?The migration process to (or from) VTEX can be quite difficult if you do not have the right set of hand on your team. Optimum7 has helped hundreds of companies to migrate to a better performing and cost-effective platform. Optimum7 automates this process so well you won’t even notice when the migration is done. In addition to migrating all your data, we will also optimize your website using SEO strategies. 

Our Shopify Development Process

Strategy & Analysis

We begin by analyzing your current business processes to create a well-organized plan that makes sense for your specific business and fits in your allocated budget.


In order for us to do our work efficiently and to keep you in the loop, we will set up an execution schedule for your development platform project.


Our team of designers, copywriters, and marketers will deliver testable mockups to ensure we are on the right track staying within your branding guidelines.


Our goal is to make sure our developers and programmers provide ongoing support and feedback to make sure your vision is brought to life correctly.

Why Choose VTEX?

VTEX is considered a true cloud commerce platform that manages thousands of eCommerce stores helping them generate billions of dollars in online sales. VTEX is one of the most popular eCommerce platforms for large scale businesses, getting their customers up to a 54% increase in order value. It is the only multi-tenant eCommerce software that has an auto-scaling cloud infrastructure. While using VTEX true cloud commerce, you will have the opportunity to effortlessly manage the frontend of your digital commerce operation with ease. Your website will be responsive so that it has a user-friendly interface on tablets, desktop, and mobile devices VTEX offers valuable knowledge to the table through a “hands-on” approach. Some of their well-known customers include:

  • Disney
  • Sony
  • Calvin Klein
  • Red Bull
  • Coca-Cola

…and more to provide the right solution for their eCommerce needs. As you can see the companies working on the VTEX eCommerce platform are well-established brands. You can get on this list as well with the help from professional internet marketing gurus at Optimum7.

VTEX Improves the Buyer’s Shopping Experience

This state-of-the-art robust platform is tailored for online store owners to easily create an attractive and scalable storefront that will enhance the shopper’s experience. Manage your digital commerce store to recommend products to customers that are related to the items they’re shopping for. This functionality can also be implemented during the checkout process as a last-minute upsell.

Smart Checkout Option for VTEX Customers

One of the top selling points of VTEX is the smart checkout feature built-in the system. Smart checkout allows customers to easily go through the purchasing steps without having to create an account or submit a password. This allows for lower abandonment rates and higher conversions. The smart checkout is the first password free, one-page checkout, and one click to buy system in the market. Key elements are:

  • No password needed
  • Data for future orders
  • Omnichannel delivery options
  • Fully global

Customers are more willing to shop with a company when they do not have to put in their information every time they check out, especially if the product they are buying is a one time purchase.

Track Sales and Inventory on the VTEX Platform

Even if you have over 1,000 products, VTEX’s platform is set up for you to manage your entire inventory in one place creating ease of management. Provide the best delivery options for your customers by managing carriers, warehouses, and inventory all through VTEX. Track all of your online orders to audit what stage in the checkout and logistic process it stands.

VTEX Clients Can Streamline Business Operations

Customize your VTEX digital commerce platform to specifically meet the needs of your company’s internal operations. By optimizing your eCommerce site with tailored functionalities, the efficiency of your entire operations will increase resulting in a boost in online sales and revenue.

VTEX: Pros & Cons


  • Great for large businesses
  • Highest level of PCI compliance
  • Multi-store, multi-language, and multi-currency
  • Powerful API
  • Password-free checkout (best checkout for conversions)
  • Ultimate scalability 
  • Excels in order management system integrations
  • Manage inventory of over 1,000 products smoothly


  • Transactions fees on all plans
  • Only 50+ payment gateways
  • Steep learning curve
  • Pay extra for customer support
  • Minimum price estimated at $400/mo.
  • For large businesses only 
  • Final pricing is done by acquiring a quote from a VTEX specialist


If you are just starting out, VTEX is not the eCommerce platform for you. The platform uses an incredibly technical language you probably will not understand unless you are a large enterprise. The learning curve on VTEX is so steep, some clients have reported having to hire a team of professional developers to help them get their website on the ground.

In addition, VTEX bases its pricing on your company’s projected annual revenue, this makes it hard for companies because of their minimum price averages at about $400/mo. In order to receive your pricing, you must go through the process of gathering your financial papers and speaking to a representative to get a direct quote. VTEX is great for businesses already pulling in thousands or millions of dollars in sales that can afford to have a team of specialists work on the eCommerce platform.

In order to launch your online store to the public on VTEX, you will have to go through the process of contacting one of their specialists for a consultation about your annual profits and what you would like your eCommerce site to have. After this step, you will get a quote from the specialist and then wait for your site to go live. This process can be time-consuming but if you are in the upper mid-size to large company sector, it is worth the time.

Once your store is launched, you may encounter some issues when it comes to finding well-designed software interfaces. Hiring a team of experienced developers, designers, and programmers will save you time, effort, and money in the long run if you are working on VTEX. If you experience any problems along the way, you will have to pay for VTEX support solutions.

VTEX has a store of hundreds of responsive themes but compared to other eCommerce platforms VTEX does fail to provide a wide range of free responsive themes for their clients. Most of the VTEX designs available on the platform are made by third-party developers, this means you will have to download each theme with the third party and compare them individually. The team of skilled developers and designers at Optimum7 can create a custom made website for your company with no issues at all.

Want to Start a VTEX Development Project?

Call today and our experienced team of marketers and developers will reach out to you.