Studies have found that over 75% of user impression of your business’s credibility is based on your website design. For businesses looking to grow online, this means having a clunky or out of date website is a sure-fire way to have people leave your site.
There’s more to having a profitable website than just having an eye-catching design. Your site must be strategic. Ask yourself, what is the purpose of your site? To sell your products? To generate leads? Phone calls? Your website can be more than just your digital business card. You need to take a strategic look at what action you want the customer to take when they visit your site.
At Optimum7, we have been helping manufacturers and industrial companies build their online presence from the ground up. Whether your site needs a tune-up or you want to start from scratch, we have the tools and expertise to create a site that helps grow your business in the real world.
Our web design services include:
Going in directionless is a surefire way to have a site that is disorganized and confusing from a user stand-point. Imagine you are a customer and start sketching out a vision of a website on paper. With the customer journey in mind when sketching the website, a clear and logical website hierarchy will begin to emerge.
Make your homepage the face of your business by including some key brand elements such as
Don’t hide these in the About section or elsewhere since as they are great conversion tools that legitimize your position in the industry
A call to action refers to an instruction designed to prompt the user to a specific action. The best way to do this is to think in terms of ‘next-steps’ for visitors on your website. Helpful calls to action on a lead generation form for manufacturing companies use “Start a Project,” “Request a Quote,” or “Contact Us” to drive to a contact form.
A clear organized site structure with relevant URLs helps with SEO and creates clear navigation for the user. One way to attract these leads with navigation is by creating a search database for your products. You want to give your leads the ability to look through your products and see if there is anything of interest. It is a great way to keep these people engaged on your page.
Average Increase in Website Traffic+97%
Average Increase in Conversion Rates+52%
Monthly Total Leads Generated3,000+
We become an indispensable resource for our clients to drive traffic and leads.
Mobile is responsible for 52% of all online traffic. Your website needs to be responsive, meaning that the structure, fonts, etc. adjust based on the size of the screen/display. This can be a tricky tip to master so it is best to have web design experts on board to manage this.
If you’re not an expert, be careful with what you delete from your website. Error pages like 404s hurt SEO, so 301 redirects help pass whatever link juice/authority you received from the old page to the new page. Whenever you delete a page, create a 301 redirect to the next most relevant page.
Many websites have their social media at the top of the page, but if users follow those colorful links, they’ll land on a site full of distractions – and away from your website. Don’t make this mistake by including social media links at the footer, if at all.
Copy on your site needs to follow a logical structure. Use headers to accomplish clear navigation.
Paragraphs should be 2-3 lines each. Short paragraphs will be read and not skipped over or skimmed as is the case of long blocks of text.
Reach out today and learn how our web design services can help your business grow.Speak to an Expert