In today’s fast paced digital world, your website is often the first touchpoint potential customers have with your business. First impressions matter, and studies have shown that over 90% of a user’s first impression is related to web design. For an industry as competitive as business aviation, where a single customer can mean thousands in annual revenue, having a professional quality website is no longer optional.
Web design can help business aviation brands earn more clients and become more profitable. Your brand’s website is often the first impression future flyers will have of you. That means your design must be…
- Responsive on all platforms (mobile, tablet, desktop)
- Builds trust that your brand has satisfied flyers in the past
- Strategically build to convert visitors into customers
Website Design Services for Business Aviation
Optimum7 has been creating high-quality, strategic websites for businesses for over 13 years. Our in-house staff of developers, designers, strategists, and copywriters work together to deliver a website that can be your 24/7 sales team and online business representative.
Our services include:
- Website Building
- UI/UX Optimization
- Mobile Responsive Design
- Graphic Design
3 Reasons Why You Need a Professional-Quality Website
A strong website is the foundation on which your digital marketing strategy is built. If you want to grow your business through online channels, you’ll need a high quality website.
User-friendly softwares and website builders makes it easy for you to build a website yourself, however, we still recommend investing in a web design company for your aviation business. Here are 3 reasons why:
1. Build Credibility and Trust
In today’s market, it’s expected for established businesses to have a clean, aesthetically pleasing website. Not doing so makes a company seem amateur. In fact, 47% of consumers agree that if they land on a business’s site that is poorly designed, they take it as an indication of the business simply not caring.
If your page looks amateur, having it professionally redone will lead to greater confidence in the products or services offered. A well-built website signals professionalism to your consumers. The more your audience trusts your expertise and authority within your niche, the more likely they are to become a paying customer.
2. Improve Branding & Awareness
In today’s competitive, saturated market, having strong branding helps you stand out amongst the competition. With good web design, you maintain a level of consistency throughout your site, content, and social profiles that leave a lasting impression with your audience and makes it easier for them to recognize your brand. When we surveyed business owners, more than 70% said they were investing in design to differentiate their brands. Although branding doesn’t have immediate measurable ROI, it has been shown to be highly profitable over time. This is especially true if you are executing a content marketing strategy, as you want your brand to be recognized as your content is shared across digital platforms.
3. Improve Your Online Marketing Efforts
When you are executing a digital marketing strategy for your business, whether it be SEO, PPC, or Email Marketing, your goals often involve pointing the audience to your website where they can make a purchase or contact you. Your website is where the “conversion” happens.
If your site is at all clunky, outdated, or looks bad, your marketing efforts will be wasted. Because of this, we recommend you build your website with digital marketing in mind, even if it isn’t a venture you want to pursue at the current time. By building your website with the buyer’s journey in mind, you can move the audience down the marketing funnel as they go from awareness, to curiosity, to a conversion.
Average Increase in Website Traffic+97%
Average Increase in Conversion Rates+52%
Monthly Total Leads Generated3,000+
We become an indispensable resource for our clients to drive traffic and leads.
# Web Design Tips for the Business Aviation Sector
1. Keep Your Site Speed Fast
How many times have you clicked on a link and when you just get a blank page with some scattering of empty boxes with a bit of text, you simply “x” out of the page, or go back to your search results and click on another link?
“The website probably isn’t working,” you assume, and subconsciously disregard the company as unreliable or untrustworthy.
That’s exactly what potential flyers and clients may think if your page doesn’t load quickly. 40 percent of users will not wait for longer than four seconds for a page to load. If you notice conversions are low or people leave a particular page more frequently than others, check the page speed and see if there are any elements you can remove to quicken your site.
… of users won’t wait longer than two seconds for a page to load.
… of users will stop interacting with a site if its content or layout is unattractive.
2. Avoid Long, Blocky Paragraphs of Text
Attention is a limited resource on the internet. It can be easy for your audience to get distracted and lose interest, especially if your content isn’t presentable in a readable way.
There’s a saying when it comes to creating pages on your site:
“Sentences get read, short paragraphs get skimmed, long paragraphs get skipped”
Having your content written in 1-2 line blocks makes your content more readable and digestible to your audience.
If you find that your site feels too text heavy, try using visual elements such as images or infographics to break up your content and make your site more visually appealing.
3. Check Site Analytics and Make Adjustments
The metrics offered by Google Analytics give you the insights you need to know whether your web design is performing well and where there is room for improvement.
- Do users find you on search engines when they look for your products or services in your physical area? What search terms are giving you the most traffic? Can those pages the customers are frequently trafficking be improved?
- Do they stay on your home page or leave with a high bounce rate? How long does a potential customer stay on your home page when they do find you? Do they stick around or leave to another site?
Understanding the behavior flows of your customers as they navigate through your site is crucial for improving your conversion funnel. You’ll want to keep in mind how users interact with your site and make improvements that will entice your audience to
… of user’s first-impression are design related.
Build Your Online Business Representative Today!
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