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Pardot is a Salesforce product that empowers marketers to be more productive, and sales teams to close deals faster, by providing an easy-to-use and powerful marketing automation solution. The platform includes automation, lead tracking, and analytics tools for marketers to improve their marketing efforts, measure ROI, increase income, and most importantly, to achieve marketing and sales teams’ goals. Pardot can be integrated into your eCommerce business, seamlessly, and without disrupting your current eCommerce operations.
SalesForce Pardot can be integrated into an expansive selection of eCommerce platforms and apps. Salesforce Pardot is commonly used with popular eCommerce platforms such as BigCommerce, Shopify, and Magento. It’s also commonly used with the Mailchimp automated emailing software to bind email and sales automation together, saving time and easing both processes.
With Pardot’s Automated Lead Assignment tools, leads are automatically assigned to one of your sales rep for follow-up once they meet your scoring and grading thresholds.
Pardot’s Visitor Tracking tools show you who is visiting your ecommerce sites, how long they stay on individual pages, how they interact with the site, and how they get to your pricing page.
Pardot allows you to create and host tracking URLs for your marketing documents automatically. This gives you the ability to keep track of file downloads, links clicks, and content views so that you can optimize the use of your marketing assets and content.
The performance of your forms and landing pages is critical to improving conversion and revenue rates. Pardot’s automated Form and Landing Page creation technologies allow you to create unique landing pages and forms — that appear similar to your branding — without requiring technical expertise.
If you’re using Bigcommerce or Shopify, they already have a wide palette for landing page design. However, Salesforce Pardot helps you optimize it more towards converting a lead into a customer.
This feature automates sales notifications in real-time, and it integrates seamlessly with eCommerce platforms such as Bigcommerce and Shopify.
Pardot provides perfectly timed information to your sales team based on the parameters you set. This informs salespeople about the lead’s readiness for follow-ups and other forms of engagement.
Pardot helps you nurture your leads by automating drip marketing and one-on-one prospect communication methods. As a result, your goods and services will stay in the thoughts of leads throughout the sales cycle.
This allows for higher-quality lead submissions to your sales force while freeing up sales and marketing resources for more essential activities.
Pardot’s email marketing automation solutions let you A/B test message content, modify email templates to match your brand, test whether your emails will be rejected by spam filters, and monitor your campaigns.
Shorten your sales cycle by providing your sales staff with the knowledge they need to complete deals faster. Identify and track campaign activity, improve follow-up speed, link marketing, and sales teams to turn leads into lifelong consumers, and more...
Fill the funnel with high-quality leads through a variety of marketing techniques. With just a few clicks, you can quickly create landing pages and forms, run highly-targeted email campaigns, and personalise the buyer's journey from click to finish.
Use dynamic dashboards to track campaign efficacy, compare your two teams' performance against one another, and determine which programs are working and how you can improve them.
Take the drudgery out of lead management by putting your most common marketing and sales activities on autopilot. You can free up time to focus on what deserves attention: acquiring new clients.
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