SalesForce Pardot Connector – Integration To CRM, Marketplace and Platforms

With Pardot’s Automated Lead Assignment tools, leads are automatically assigned to one of your sales rep for follow-up once they meet your scoring and grading thresholds.

Pardot’s Visitor Tracking tools show you who is visiting your eCommerce sites, how long they stay on individual pages, how they interact with the site, and how they get to your pricing page.

Pardot allows you to create and host tracking URLs for your marketing documents automatically. This gives you the ability to keep track of file downloads, links clicks, and content views so that you can optimize the use of your marketing assets and content.

The performance of your forms and landing pages is critical to improving conversion and revenue rates. Pardot’s automated Form and Landing Page creation technologies allow you to create unique landing pages and forms — that appear similar to your branding — without requiring technical expertise.

If you’re using Bigcommerce or Shopify, they already have a wide palette for landing page design. However, Salesforce Pardot helps you optimize it more towards converting a lead into a customer.

This feature automates sales notifications in real-time, and it integrates seamlessly with eCommerce platforms such as Bigcommerce and Shopify.

Pardot provides perfectly timed information to your sales team based on the parameters you set. This informs salespeople about the lead’s readiness for follow-ups and other forms of engagement.

Pardot helps you nurture your leads by automating drip marketing and one-on-one prospect communication methods. As a result, your goods and services will stay in the thoughts of leads throughout the sales cycle.

This allows for higher-quality lead submissions to your sales force while freeing up sales and marketing resources for more essential activities.

Pardot’s email marketing automation solutions let you A/B test message content, modify email templates to match your brand, test whether your emails will be rejected by spam filters, and monitor your campaigns.