DIGITAL MARKETING
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How We Improved The Grass Outlet’s Delivery Process
The Grass Outlet is a well-established and professional business that provides high-quality grass shipments to its customers. The company was founded on a family farm in Austin Texas over 40 years ago.
The company had two main problems in its process: seasonal products and time-sensitive shipping. In 2018, they came to Optimum7 with the hope of improving its delivery management system and having a new UI.
Fuelox is a high-traffic e-commerce brand operating on WordPress/WooCommerce. With a diverse digital product catalog and frequent sales campaigns, Fuelox’s performance and uptime are directly linked to revenue and customer satisfaction. As search engines increasingly prioritize page speed in their ranking criteria, Fuelox recognized the urgency of comprehensive website speed optimization to maintain a competitive advantage and prevent revenue loss due to slow load times.
The project began with a comprehensive audit of Fuelox’s WordPress/WooCommerce ecosystem. A methodical review of all 82 installed plugins was conducted, deactivating and removing unnecessary or redundant extensions and updating the rest for compatibility and security. Kinsta Cache and WP Rocket were tuned for optimal frontend performance, taking server-level cache restrictions into account.
Image optimization and style fixes were deployed throughout the homepage and the rest of the site, reducing homepage size by 26%. Every possible configuration for WP Rocket, Cloudflare CDN, and server-side compression was applied given the hosting environment’s constraints. Select admin plugins and logging functionalities were flagged for optional removal to further reduce database bloat and back-end overhead.
All enhancements were completed on the live site with zero downtime, ensuring the client maintained continuous business operations throughout the engagement.
Fuelox.com saw significant, concrete improvements as a direct result of this project. Homepage load times were reduced from 12.6 seconds to under 5 seconds—a 60% improvement—directly impacting user experience and reducing the risk of cart abandonment during high-traffic periods. Homepage data size dropped from 90MB to 67MB, contributing to faster loads and more efficient use of CDN resources.Results
Google PageSpeed Insights scores modestly increased for both mobile and desktop, reflecting the technical limitations imposed by hosting environment and caching layers. All plugin and caching optimizations maximized the current infrastructure’s potential. Fuelox is now equipped to better withstand sudden increases in site visitors without performance degradation.
Further improvements, such as plugin minimization or a move to a dedicated server, were recommended for future growth—but within current resources, the site is stable, secure, and operating at peak efficiency.
Fuelox is a high-traffic e-commerce brand operating on WordPress/WooCommerce. With a diverse digital product catalog and frequent sales campaigns, Fuelox’s performance and uptime are directly linked to revenue and customer satisfaction. As search engines increasingly prioritize page speed in their ranking criteria, Fuelox recognized the urgency of comprehensive website speed optimization to maintain a competitive advantage and prevent revenue loss due to slow load times.The Business
The Objective
The project began with a comprehensive audit of Fuelox’s WordPress/WooCommerce ecosystem. A methodical review of all 82 installed plugins was conducted, deactivating and removing unnecessary or redundant extensions and updating the rest for compatibility and security. Kinsta Cache and WP Rocket were tuned for optimal frontend performance, taking server-level cache restrictions into account.The Strategy
Image optimization and style fixes were deployed throughout the homepage and the rest of the site, reducing homepage size by 26%. Every possible configuration for WP Rocket, Cloudflare CDN, and server-side compression was applied given the hosting environment’s constraints. Select admin plugins and logging functionalities were flagged for optional removal to further reduce database bloat and back-end overhead.
All enhancements were completed on the live site with zero downtime, ensuring the client maintained continuous business operations throughout the engagement.
Fuelox.com saw significant, concrete improvements as a direct result of this project. Homepage load times were reduced from 12.6 seconds to under 5 seconds—a 60% improvement—directly impacting user experience and reducing the risk of cart abandonment during high-traffic periods. Homepage data size dropped from 90MB to 67MB, contributing to faster loads and more efficient use of CDN resources.Results
Google PageSpeed Insights scores modestly increased for both mobile and desktop, reflecting the technical limitations imposed by hosting environment and caching layers. All plugin and caching optimizations maximized the current infrastructure’s potential. Fuelox is now equipped to better withstand sudden increases in site visitors without performance degradation.
Further improvements, such as plugin minimization or a move to a dedicated server, were recommended for future growth—but within current resources, the site is stable, secure, and operating at peak efficiency.
Looking To Expand
Your Business Online?
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.