The Business
Office Anything is a family-owned business that operates out of Jacksonville, Florida. It drop-ships luxury office furniture brands, from Cherryman to Mayline. They perform mainly B2B and B2C; offices and managers that buy in bulk would count as businesses, while individuals buying a single desk or chair for their would count as a customer. Because they are not the manufacturers, they have relatively low margins and high costs.
Due to low visibility and a dip in online traffic, Office Anything came to us in March 2019, for assistance with increasing their conversion rates. Their website was not performing adequately in reaching customers and optimizing leads, even with Google ads and Pay-Per-Click ads. We decided to take a different approach to increase revenue, conversions, and visibility.