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Kiyonna Case Study

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Duran Inci

How We Increased Kiyonna’s eCommerce Conversion Rates With Shopify Plus

The Business

Kiyonna, known for its stylish fashion since 1999, decided it was time for a big change. They were using an old Miva platform, which was full of plugins and categories they no longer used. They wanted to switch to Shopify, a platform that could grow with them into the future and also give their website a much-needed facelift. 

The team at Optimum7 rolled up their sleeves and worked closely with Kiyonna to figure out exactly what needed to be cleaned up and moved over, making sure they didn’t bring over any unnecessary data. They also worked on integrating with third-party services like Searchspring to make sure the new site wasn’t just good-looking but also worked smoothly for both shoppers and the store owner. 

The Objective

Platform Migration: Transition Kiyonna from the Miva platform to Shopify, focusing on scalability and future-readiness. The aim was to streamline their operations by eliminating outdated integrations and optimizing product categories.

Website Redesign: Implement a comprehensive redesign of Kiyonna’s website to reflect a modern, vibrant aesthetic. This goal was to enhance brand representation and improve the overall customer shopping experience.

Data Cleanup and Migration: Collaborate with Kiyonna to meticulously clean up and migrate essential data. This step ensured that only relevant and valuable information was transferred to the new Shopify site, maintaining a clean and efficient digital environment.

Third-Party Integration: Integrate seamlessly with key third-party services like Searchspring to elevate the functionality and user experience of the new site. This was critical for creating a smooth and cohesive shopping experience for customers and streamlining backend operations for the store owner.

Expertise Utilization: Draw upon our deep experience with platform migrations and Shopify customizations to guide Kiyonna through the transition process smoothly. This approach underscores our commitment to delivering expert solutions and fostering long-term client success.

The Strategy

Detailed Pre-Migration Analysis: We started by conducting an in-depth analysis of Kiyonna’s existing Miva setup. This allowed us to identify and categorize essential data, understand the existing site’s architecture, and pinpoint any outdated integrations or plugins that were no longer needed.

Streamlined Data Migration: Using a structured approach, we meticulously cleaned up the data before migration. This step was crucial to ensure that only relevant, clean, and organized data was transferred to the new Shopify site, avoiding clutter and potential issues post-migration.

Custom Shopify Setup: We tailored the Shopify platform to fit Kiyonna’s specific needs, from product categories to user experience enhancements. This included setting up Shopify’s backend to accommodate Kiyonna’s operational workflow, ensuring scalability and ease of use.

Vibrant Website Redesign: Our design team worked closely with Kiyonna to create a fresh, modern look for the website. This involved selecting a new color scheme, typography, and layout that aligned with Kiyonna’s branding while making the site more engaging and easy to navigate for customers.

Third-Party Integration and Optimization: To enhance the site’s functionality, we integrated it with Searchspring and other essential third-party services. This not only improved the shopping experience for users but also provided Kiyonna with powerful tools for inventory management, analytics, and customer engagement.

Quality Assurance and Testing: Throughout the process, our team conducted rigorous testing to ensure every aspect of the site worked flawlessly. This included checking the design on various devices, ensuring the data migration was accurate, and verifying that all third-party integrations functioned correctly.

Launch and Post-Launch Support: Upon completing the migration and redesign, we planned a carefully timed launch. This was followed by continuous monitoring and support to address any immediate issues and ensure a smooth transition for Kiyonna and its customers.

Results

Following the migration of Kiyonna from Miva to Shopify and the comprehensive redesign of their website, the project achieved significant enhancements in operational efficiency and the customer shopping experience. The move to Shopify, a platform celebrated for its scalability and robust features, directly improved site performance. This upgrade led to faster loading times and smoother navigation, which in turn increased customer engagement, prolonged browsing sessions, and elevated the overall site usability.

The strategic data cleanup prior to migration streamlined Kiyonna’s online store, making it more efficient and user-friendly. This cleanup facilitated improved product discovery and simplified the purchasing process, resulting in higher conversion rates. The new website design, reflective of Kiyonna’s brand identity, created a more inviting and engaging platform for customers. Integrations with services like Searchspring enhanced the shopping experience further by offering advanced search capabilities and personalized product recommendations, boosting customer satisfaction and potentially increasing the average order value.

Moreover, Shopify’s platform simplified backend operations, enhancing inventory management, and providing valuable analytics for strategic decision-making. This operational streamlining reduced manual workload and equipped Kiyonna with insights to better understand customer behavior and preferences. Altogether, the project not only revitalized Kiyonna’s digital presence but also positioned the brand for sustained growth and competitiveness in the fashion industry.

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