A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
We moved ESW Company‘s newsletter sign-up to Beehiiv and integrated it across the site in four weeks, June 10 to July 8, 2025: Beehiiv forms placed at multiple touchpoints without disturbing existing flows, plus two mobile-responsive, brand-consistent newsletter templates.
Migrate ESW’s newsletter system from Mailchimp to Beehiiv, preserving subscriber segmentation and engagement.
Implement a comprehensive B2B email marketing strategy featuring brand-aligned templates, detailed audience segmentation, automated email flows, lead magnet integration, and ongoing performance tracking to enhance lead generation and establish brand authority.
ESW recognized the need to upgrade its email marketing platform to better meet the demands of scalable, targeted B2B communications. Migrating from Mailchimp to Beehiiv allowed for greater customization, advanced segmentation, and a stronger automation framework. We spearheaded the technical migration and template design, ensuring clean integration with ESW’s existing website and CRM systems, while ESW’s marketing team handled subscriber data migration and content strategy. This transition strategically positioned ESW as a recognized authority in Microsoft consultancy by enabling personalized customer journeys, sophisticated lead nurturing, and multi-channel touchpoints through well-crafted newsletters and lead magnets. The project combined technical precision with marketing insight to strengthen audience engagement and conversion effectiveness.
Export, clean, and import existing subscriber lists, including segmentation and tags, into Beehiiv (executed by ESW Marketing).
We configured the Beehiiv platform for sender authentication, domain setup, analytics, and CRM integration.
We designed two mobile-optimized, brand-aligned newsletter templates focused on authority-building and promotional content.
Comprehensive content segmentation strategy by industry, role, and lifecycle stage (client-managed).
11 automated email flows with 55+ emails covering onboarding, nurturing, reactivation, referrals, case studies, and more (handled by AI Engineer).
Create and integrate 2 to 3 lead magnets with corresponding landing pages and nurture email sequences.
We integrated Beehiiv newsletter sign-up forms on multiple locations of the ESW website (homepage, footer, blog sidebar, mega menu) via modification of existing forms.
Left side: the site as the Wayback Machine captured it in Apr 2025, on WordPress + Mailchimp. Right side: the live WordPress + Beehiiv site, captured Oct 2026.
Wayback never preserved the stylesheets for the April 2025 inner pages of eswcompany.com, so the examples-page “before” shows unstyled markup.
The April 2025 homepage opened with “Your Digital Transformation Starts Today” over a short services line and one Schedule Consultation button. The live homepage leads with a six-topic tag line, a headline about a dedicated Microsoft 365 team, two buttons (AI readiness score, strategy call), a Microsoft Partner badge with Google rating, a client quote and a client-logo strip.
Why it matters. Our work was to place the Beehiiv sign-up at the homepage, footer, blog sidebar and mega menu without disturbing these existing flows.
Before: Apr 2025, web.archive.org, eswcompany.com
After: Oct 2026, live, eswcompany.com
The archived December 2024 page renders as raw markup: a nested text menu, a Request Consultation button and a category list. The live page shows the same categories as filter chips (All, AI Agents, Banking / Finance, Construction, Copilot, Defense, Dynamics 365 and more) above a grid of case-study cards with screenshots and titles.
Why it matters. The Beehiiv embed replaced the Mailchimp form on blog and content pages, the main inner-page touchpoint in the brief.
Before: Apr 2025, web.archive.org, eswcompany.com/ms-power-apps-sharepoint-office-365-examples/
After: Oct 2026, live, eswcompany.com/ms-power-apps-sharepoint-office-365-examples/
In November 2024 the contact page had a teal panel reading “Speak with our Team” next to a seven-field Contact Us form, with a review pop-up in the corner. The live page keeps the layout, retitles it “Speak with our US Team”, adds a Rapid Response Time pill and an arrow into the form, and the header number changes from 833-957-3062 to 833-923-3197.
Why it matters. The brief required Beehiiv forms to be integrated without disrupting existing user flows; the contact form is unchanged.
Before: Apr 2025, web.archive.org, eswcompany.com/contact-us/
After: Oct 2026, live, eswcompany.com/contact-us/
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Project management, design, development and QA on this engagement by Optimum7.
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A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.