ESW Website Case Study for Template Customization

How We Created a Structure and Set Up a New Design For ESW

+400%

Revenue

+65%

Conversion Rate

+200%

ROI in the First 3 Months

The Business

eSoftware Associates Inc. is a Microsoft Consulting Company that is located in New York City, New York. They provide Microsoft Sharepoint, Power Platform, and other Office 365 services to their customers. Besides the specialized consulting business and solutions, eSoftware Associates Inc. also delivers training for organizations.

eSoftware Associates Inc. came to us in hopes of improving their website design. We aimed to improve the user experience thanks to newly selected template customization.

ESW mockup

The Objective

Our main objective was to set up and customize the new template. We have worked to achieve a noticeable improvement in organic traffic values by showing their services and company profiles to their visitors with robust web design. Since there was a serious lack of design elements on the old website, we focused on interactive UI elements.

In addition, over the years, we aimed to keep the site high-converting by making design changes and updates to the company’s needs and innovations.

The Strategy

  • eCommerce Template Customization

  • Design Changes

eCommerce Template Customization

 

eSoftware Associates Inc. had our team to set up the selected template that is suitable for their services. We used completely new and much more useful layouts. Then our team added CTAs, forms, and more interactive UI elements to the site. 

seo

custom functionalities

Design Changes

 

We did a new content hierarchy for the structure and the mega menu. Well-designed navigation made the website highly usable. We updated the service pages in accordance with the specific layout and made improvements to the page content. 

Results

Owing to the new template and UI elements, we have been seeing a significant increase in the number of users visiting the website. This increase has also caused a spike in the number of customers who prefer to receive service from eSoftware Associates Inc. They continue to provide the best consultancy services with solutions and training.

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