A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
ECTTS Parts operates a BigCommerce site serving customers in the automotive parts industry. As its customer base grew, the company wanted to strengthen retention and create a more predictable source of recurring revenue.
ECTTS planned to introduce an Amazon Prime-style membership functionality within its existing BigCommerce site. The program would reward loyal customers with free shipping, exclusive pricing, and other premium benefits while reducing the company’s reliance on one-time purchases.
ECTTS needed a membership functionality within BigCommerce to strengthen customer loyalty, encourage repeat purchases, and add recurring revenue to its existing product sales. The project scope included:
The underlying structure also needed to support additional membership tiers, promotions, and member benefits as the program grew.
We structured ECTTS Advantage+ around the full membership lifecycle, from plan selection through payment, benefit activation, renewal, and performance tracking.
Monthly and annual plans were configured inside BigCommerce so ECTTS could manage pricing and subscription options through its existing backend. Keeping plan administration within the store gave the team direct control over routine membership updates as the program developed.
The ECTTS Advantage+ landing page presents the annual plan and its introductory first-year price.
A dedicated landing page introduced ECTTS Advantage+ before customers entered the purchase flow. Benefit comparisons, savings examples, testimonials, and clear plan options explained how the program worked and gave customers enough information to evaluate the membership.
The cart presented a shorter version of the membership offer at the point of purchase, highlighting free shipping, exclusive pricing, and priority support. Enrollment calls to action allowed customers to join before completing their order.
An interactive estimator lets shoppers set their monthly parts spend and see annual savings against the membership cost.
Authorize.Net handled recurring payments, while payment events determined membership access in BigCommerce. After a successful transaction, the automation assigned the customer to the appropriate customer group. Webhooks kept subscription status, renewal dates, membership records, and customer information synchronized as each account progressed through its lifecycle. Renewal notifications kept members informed before upcoming billing events and reduced the amount of follow-up required from the ECTTS team.
The membership dashboard brought active accounts, renewal schedules, customer lifetime value, and subscription history into one administrative view. ECTTS could also track recurring revenue, retention, enrollment growth, cancellations, and member engagement without compiling reports from separate customer and payment records.
Illustrative representation of the ECTTS Advantage+ membership administration dashboard.
ECTTS now sells paid memberships through the same BigCommerce store where customers purchase parts. Monthly and annual payments renew through Authorize.Net, while customer eligibility and member access update without staff reviewing each transaction or changing customer groups by hand.
Advantage+ adds recurring membership revenue to ECTTS’s product sales. The dashboard gives the team a current view of enrollment, renewals, cancellations, retention, and subscription revenue, making the program manageable as the member base grows.
ECTTS Advantage+ packages free shipping, parts discounts, and member-only promotions into a paid program built for towing and car-hauler professionals. The savings calculator and order comparison show customers how those benefits apply to their purchasing activity before enrollment. With payment processing, customer access, renewals, and reporting connected within the same program, ECTTS can add membership tiers, run targeted promotions, and test new benefits without creating a separate membership operation.
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A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.