The Business
RC Superstore is a family business that specializes in model-sized remote-control (RC) vehicles. These models include cars, trucks, boats, drones, and more. Some are designed as vintage Cadillacs and monster trucks to pay homage to earlier designs. Founded in 2002, the store became big in the RC industry for retailing these vehicles.
RC Superstore came to us in 2018, and we started working with them in 2019. We initially designed a template customized project for a new BigCommerce store. They had noticed a change in conversions, revenue, and traffic and wanted to improve their metrics. This was because the landscape for RC had changed and affected their retailing significantly. Rather than using RC Superstore to distribute their RC cars and trucks, manufacturers sold them directly to the consumer. Their SEO would rank higher than that of RC Superstore, and they could afford to sell products at lower prices.