A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
We moved Cratos‘s full site content and structure to WordPress, launched January 30, 2025, 27 days from contract on January 3, 2025, with persistent navigation and calls to action added across the site at cratos.com.
Migrate the existing Cratos website (“Skid Steers, Excavators, & Dumpers | Leaders in Electric Equipment”) to a new WordPress setup while retaining the existing design and structure.
Enhance the user experience with a sticky Call-To-Action (CTA) and sticky menus on both desktop and mobile, plus implement a new contact form aligned with the site’s design and functionality requirements.
Cratos required migrating their existing website to WordPress to improve scalability and user experience while retaining the familiar design. We focused on enhancing site usability with sticky CTAs and menus, updating navigation, and adding a new contact form, all without altering the site’s core aesthetics. This migration ensured a smooth transition that supports better user engagement and future growth.
We migrated all website content and structure from the legacy platform to WordPress.
We retained the existing design appearance and layout with no custom redesign.
We implemented sticky CTAs visible on desktop and mobile to encourage user interaction and conversions.
We developed and integrated a new contact form consistent with the site’s design and functionality needs.
We refined the content hierarchy and menu structure for improved user navigation.
We added sticky menus that remain visible during scrolling on desktop and mobile devices.
We used WordPress’s native templates for category pages, homepage, and product views, minimizing custom development.
Left side: the store as the Wayback Machine captured it in May 2022, on the legacy CMS. Right side: the live WordPress store, captured Oct 2026.
The Wayback Machine did not preserve the old site’s stylesheets, so the 2022 captures show page structure without its styling.
The WordPress homepage keeps the logo, Equipment, Testimonials and Resources menu and a blue Contact Us button fixed to the top of the page as the visitor scrolls, with “Making Hard Work Easy for Over a Decade” and an Explore Equipment call to action in the hero and live chat pinned bottom-right.
Why it matters. The brief asked for sticky CTAs and menus on desktop and mobile. That header is the deliverable.
Before: May 2022, web.archive.org, cratos.com
After: Oct 2026, live, cratos.com
The 2022 product page listed a Sherpa bucket attachment with a price and a “Shop coming soon” note. The 100ECO page today shows a 5-star rating, a spec grid (indoor safe, up to 9 hr runtime, 30 in wide, 500+ lbs capacity, recharges in 14 hrs, elevator safe), a Contact Us button and a customer testimonial.
Why it matters. Electric equipment is sold on specs and a conversation. The page is built for both.
Before: May 2022, web.archive.org, cratos.com/product/attachment-31-wide-sherpa-bucket/
After: Oct 2026, live, cratos.com/100eco/
The old category page was a WooCommerce archive with a search box. The Equipment page now has tabs for Skid Steers, Track Loaders, Dumpers, Excavators, Wheelbarrows and Material Movers, each opening a comparison table of voltage, runtime, life cycles, width, recharge time, carrying weight, dump height, machine weight and speed.
Why it matters. The comparison table uses WordPress native templates, which is what kept the project to 27 days.
Before: May 2022, web.archive.org, cratos.com/product-category/100eco/
After: Oct 2026, live, cratos.com/equipment/
Captured from the live store on 8 October 2026: the pages a customer actually lands on after the work described above.
Collection page, desktop. cratos.com/equipment/
Navigation open, mobile. The sticky menu and Contact Us button stay visible as the visitor scrolls. cratos.com
We have moved and rebuilt stores on Shopify, BigCommerce and WordPress for two decades. Start with a conversation about what you need done.
Project management, design, development and QA on this engagement by Optimum7.
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A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.