Menu
  • Our Services
      • megamenu-dev-iconDevelopment
        • Migrations
          • BigCommerce Migration
          • Shopify Migration
          • Magento Migration
          • WooCommerce Migration
          • All Migration
        • eCommerce Development
          • Custom Functionalities
          • Conversion Rate Optimization
          • Software Development
          • Connectors
        • Ecommerce Platforms
          • Bigcommerce Development
          • Shopify Development
          • Magento Development
          • Volusion Development
          • Woocommerce Development
      • megamenu-marketing-iconDigital Marketing
        • SEO
          • eCommerce SEO
          • BigCommerce SEO
          • Shopify SEO
          • Lead Generation SEO
          • SEO by Platform
        • Marketing by Industry
          • eCommerce
          • Education
          • Industrial
          • Health Care
          • Technology
          • Legal Services
        • Services
          • eCommerce PPC
          • Email Marketing
          • eCommerce Video Production
        • mockupArlyn Scales Case Study
        • Plant The Future ResponsivePlant the Future Case Study
    • Close
  • Our Work
    • Clients
      • BigCommerce Clients
      • Shopify Clients
      • Magento Clients
      • All Clients
    • Case Studies
      • Marketing Case Studies
      • Development Case Studies
      • See All
    • Our Products
      • FFL API
      • Mailem
      • Etracker Pro
      • Custom Apps on BC
    • mockupArlyn Scales Case Study
    • Close
  • About Us
    • Company
      • Team
      • Partners
    • Resources
      • Blog
      • Surge Sessions
      • Youtube
    • Join Us
      • Work at Optimum7
      • Partner with Optimum7
    • Close
888-643-0464
Speak to an Expert
Menu
  • Our Services
      • megamenu-dev-iconDevelopment
        • Migrations
          • BigCommerce Migration
          • Shopify Migration
          • Magento Migration
          • WooCommerce Migration
          • All Migration
        • eCommerce Development
          • Custom Functionalities
          • Conversion Rate Optimization
          • Software Development
          • Connectors
        • Ecommerce Platforms
          • Bigcommerce Development
          • Shopify Development
          • Magento Development
          • Volusion Development
          • Woocommerce Development
      • megamenu-marketing-iconDigital Marketing
        • SEO
          • eCommerce SEO
          • BigCommerce SEO
          • Shopify SEO
          • Lead Generation SEO
          • SEO by Platform
        • Marketing by Industry
          • eCommerce
          • Education
          • Industrial
          • Health Care
          • Technology
          • Legal Services
        • Services
          • eCommerce PPC
          • Email Marketing
          • eCommerce Video Production
        • mockupArlyn Scales Case Study
        • Plant The Future ResponsivePlant the Future Case Study
    • Close
  • Our Work
    • Clients
      • BigCommerce Clients
      • Shopify Clients
      • Magento Clients
      • All Clients
    • Case Studies
      • Marketing Case Studies
      • Development Case Studies
      • See All
    • Our Products
      • FFL API
      • Mailem
      • Etracker Pro
      • Custom Apps on BC
    • mockupArlyn Scales Case Study
    • Close
  • About Us
    • Company
      • Team
      • Partners
    • Resources
      • Blog
      • Surge Sessions
      • Youtube
    • Join Us
      • Work at Optimum7
      • Partner with Optimum7
    • Close

888-643-0464

Speak to an Expert

Menu
  • Our Services
      • megamenu-dev-iconDevelopment
        • Migrations
          • BigCommerce Migration
          • Shopify Migration
          • Magento Migration
          • WooCommerce Migration
          • All Migration
        • eCommerce Development
          • Custom Functionalities
          • Conversion Rate Optimization
          • Software Development
          • Connectors
        • Ecommerce Platforms
          • Bigcommerce Development
          • Shopify Development
          • Magento Development
          • Volusion Development
          • Woocommerce Development
      • megamenu-marketing-iconDigital Marketing
        • SEO
          • eCommerce SEO
          • BigCommerce SEO
          • Shopify SEO
          • Lead Generation SEO
          • SEO by Platform
        • Marketing by Industry
          • eCommerce
          • Education
          • Industrial
          • Health Care
          • Technology
          • Legal Services
        • Services
          • eCommerce PPC
          • Email Marketing
          • eCommerce Video Production
        • mockupArlyn Scales Case Study
        • Plant The Future ResponsivePlant the Future Case Study
    • Close
  • Our Work
    • Clients
      • BigCommerce Clients
      • Shopify Clients
      • Magento Clients
      • All Clients
    • Case Studies
      • Marketing Case Studies
      • Development Case Studies
      • See All
    • Our Products
      • FFL API
      • Mailem
      • Etracker Pro
      • Custom Apps on BC
    • mockupArlyn Scales Case Study
    • Close
  • About Us
    • Company
      • Team
      • Partners
    • Resources
      • Blog
      • Surge Sessions
      • Youtube
    • Join Us
      • Work at Optimum7
      • Partner with Optimum7
    • Close

888-643-0464

Speak to an Expert

Back to Case Studies

Arlyn Scales Case Study

How We Skyrocketed Arlyn Scales’ Organic Traffic

Arlyn Scales Logo
+ 0 %
Conversion Rate
+ 0 %
Organic Traffic
+ 0 %
Load Speed
+ 0 %
Ecommerce Platform
About Project

Arlyn Scales is a B2B and B2C company that has been developing high-quality industrial scales and custom weighing solutions for over 40 years. As a leader in the weighing industry, Arlyn Scales provides exceptional customer service to its customers in major industries, including education, healthcare, agriculture, industrial and manufacturing.

In 2014, Arlyn Scales wanted to grow its operations online and boost the company’s visibility. They realized that both marketing and development efforts were lacking on the eCommerce site. The company started looking for an agency that is an expert in eCommerce development and marketing. Not long after, Arlyn Scales found Optimum7, and our journey has begun. Even they didn’t know they will become our most loyal client!

Location
New York
Industry
  • Development, Marketing
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

John Doe

CEO
Watch customer experience
  • The Business
  • The Objective
  • The Strategy
  • Results

The Business

Arlyn Scales is a B2B and B2C company that has been developing high-quality industrial scales and custom weighing solutions for over 40 years. As a leader in the weighing industry, Arlyn Scales provides exceptional customer service to its customers in major industries, including education, healthcare, agriculture, industrial and manufacturing.

In 2014, Arlyn Scales wanted to grow its operations online and boost the company’s visibility. They realized that both marketing and development efforts were lacking on the eCommerce site. The company started looking for an agency that is an expert in eCommerce development and marketing. Not long after, Arlyn Scales found Optimum7, and our journey has begun. Even they didn’t know they will become our most loyal client!

The Objective

We had several objectives with Arlyn Scales from both a development and marketing standpoint.

Firstly, they had a headless commerce site, and it needed to gain flexibility and velocity. Its back end was on Volusion and we decided to migrate it to a more scalable and SEO-friendly eCommerce platform – BigCommerce. That would be the best fit for their needs and give them a competitive advantage and better customer experience as well as a significant increase in conversion optimization.

Secondly, one of our objectives was to decouple and remove the front-end from their new site on BigCommerce. Our team would install a new template on WordPress to keep its headless commerce architecture.

Thirdly, Arlyn Scales needed an advanced SEO strategy. That would skyrocket their Google keyword ranking and overall SEO.

Fourthly, we aimed to increase Arlyn Scale’s repeat website traffic and rankings in organic search. Retargeting would be the best online marketing strategy to help supplement our SEO strategy.

Lastly, Arlyn Scales needed a custom development solution to track phone calls via session IDs on the website. A well-designed solution by our development team would perfectly meet their specific needs.

The Strategy

  • eCommerce Migration

  • WordPress Template Design

  • SEO

  • Retargeting

  • Custom Development: Tracking / Session IDs

eCommerce Migration

 

Arlyn Scales was a headless commerce site. They used to keep products on Volusion in WordPress. After being on Volusion for years, Arlyn Scales had outgrown Volusion and needed a more scalable eCommerce platform. So, we suggested migration to BigCommerce. We smoothly migrated all products and form structures on the product pages to BigCommerce.

Data Migration

WordPress Template Design

 

Once the migration was completed Arlyn Scales needed a new storefront for its front-end side on WordPress. They provided their choice of template and existing content. Our developers set up the new template on WordPress and completed payment and shipping configurations.

SEO

 

Our marketing team prepared an advanced SEO strategy, including authority, backlinking and content optimization. We researched ranking details and identified relevant keyword universes, difficulty, and potential. Our SEO experts built high-quality deep backlinks and brand mentions. Arlyn Scales has been ranked on the first page of Google in thousands of keywords thanks to this strong SEO strategy.

Retargeting

 

Optimum7 created a Facebook Ad strategy that is both creative and informative. We set up retargeting campaigns in order to reach out to audiences who already know about Arlyn Scales or visited the website before. Then followed up by showing ads geared towards people interested enough on their own accord.

Custom Development: Tracking / Session IDs

Optimum7 specializes in custom eCommerce development. Our team developed a custom solution for Arlyn Scales to track phone calls via session ID. We assigned a unique session ID to every single site visit. The representative on the phone could get the session id and record it with the lead or the order. It was also integrated with Google Analytics to track session IDs and see where any session ID originated from. Our developers created a dashboard for Arlyn Scales. So, they could track all session IDs, orders and referrals.

Arlyn Scales Session ID

Results

  • The Business
  • The Objective
  • The Strategy
  • Results

The Business

Arlyn Scales is a B2B and B2C company that has been developing high-quality industrial scales and custom weighing solutions for over 40 years. As a leader in the weighing industry, Arlyn Scales provides exceptional customer service to its customers in major industries, including education, healthcare, agriculture, industrial and manufacturing.

In 2014, Arlyn Scales wanted to grow its operations online and boost the company’s visibility. They realized that both marketing and development efforts were lacking on the eCommerce site. The company started looking for an agency that is an expert in eCommerce development and marketing. Not long after, Arlyn Scales found Optimum7, and our journey has begun. Even they didn’t know they will become our most loyal client!

The Objective

We had several objectives with Arlyn Scales from both a development and marketing standpoint.

Firstly, they had a headless commerce site, and it needed to gain flexibility and velocity. Its back end was on Volusion and we decided to migrate it to a more scalable and SEO-friendly eCommerce platform – BigCommerce. That would be the best fit for their needs and give them a competitive advantage and better customer experience as well as a significant increase in conversion optimization.

Secondly, one of our objectives was to decouple and remove the front-end from their new site on BigCommerce. Our team would install a new template on WordPress to keep its headless commerce architecture.

Thirdly, Arlyn Scales needed an advanced SEO strategy. That would skyrocket their Google keyword ranking and overall SEO.

Fourthly, we aimed to increase Arlyn Scale’s repeat website traffic and rankings in organic search. Retargeting would be the best online marketing strategy to help supplement our SEO strategy.

Lastly, Arlyn Scales needed a custom development solution to track phone calls via session IDs on the website. A well-designed solution by our development team would perfectly meet their specific needs.

The Strategy

  • eCommerce Migration

  • WordPress Template Design

  • SEO

  • Retargeting

  • Custom Development: Tracking / Session IDs

eCommerce Migration

 

Arlyn Scales was a headless commerce site. They used to keep products on Volusion in WordPress. After being on Volusion for years, Arlyn Scales had outgrown Volusion and needed a more scalable eCommerce platform. So, we suggested migration to BigCommerce. We smoothly migrated all products and form structures on the product pages to BigCommerce.

Data Migration

WordPress Template Design

 

Once the migration was completed Arlyn Scales needed a new storefront for its front-end side on WordPress. They provided their choice of template and existing content. Our developers set up the new template on WordPress and completed payment and shipping configurations.

SEO

 

Our marketing team prepared an advanced SEO strategy, including authority, backlinking and content optimization. We researched ranking details and identified relevant keyword universes, difficulty, and potential. Our SEO experts built high-quality deep backlinks and brand mentions. Arlyn Scales has been ranked on the first page of Google in thousands of keywords thanks to this strong SEO strategy.

Retargeting

 

Optimum7 created a Facebook Ad strategy that is both creative and informative. We set up retargeting campaigns in order to reach out to audiences who already know about Arlyn Scales or visited the website before. Then followed up by showing ads geared towards people interested enough on their own accord.

Custom Development: Tracking / Session IDs

Optimum7 specializes in custom eCommerce development. Our team developed a custom solution for Arlyn Scales to track phone calls via session ID. We assigned a unique session ID to every single site visit. The representative on the phone could get the session id and record it with the lead or the order. It was also integrated with Google Analytics to track session IDs and see where any session ID originated from. Our developers created a dashboard for Arlyn Scales. So, they could track all session IDs, orders and referrals.

Arlyn Scales Session ID

Results

DIGITAL MARKETING

Looking To Expand
Your Business Online?

Speak to an Expert

Stay in touch with us.

/optimum7marketing

/optimum7

/optimum7

/Optimum7

For next generation E-commerce stores.
© Optimum7.com 2022, All Rights Reserved.
888 643 0464
Mail us now
Ecommerce
  • E-commerce Migration
  • Custom Functionalities
  • E-commerce Platforms
  • E-commerce CRO
Digital Marketing
  • E-commerce SEO
  • Bigcommerce SEO
  • Shopify SEO
  • Paid Search
Development
  • Bigcommerce Development
  • Shopify Development
  • Wordpress Development
  • Software Development
About Us
  • Team
  • Media
  • Blog
  • Case Studies
  • Industries We Serve
  • BLOG
  • OUR SERVICES
  • PARTNERS
  • MEDIA
  • WORK WITH US
  • POLICIES
  • CONTACT US