DIGITAL MARKETING
Looking To Expand
Your Business Online?
How We Migrated From A Customized WordPress to BigCommerce And Increased SEO
3CR Tactical, a prominent e-commerce store specializing in tactical gear and accessories, aimed to upgrade their online presence by migrating from WordPress to BigCommerce. As an existing client with a positive relationship with our marketing team, 3CR Tactical sought our development expertise to ensure a seamless transition without losing any SEO traffic. The primary goal was to enhance their website’s functionality, user experience, and conversion rates while maintaining their existing search engine rankings.
Comprehensive Site Migration: Successfully move the 3CR Tactical site from WordPress to BigCommerce, ensuring that all data, including category structure, descriptions, product information, inventory, order information, and customer data, is accurately migrated.
Responsive Design: Develop a new, responsive design for the BigCommerce platform that meets all e-commerce site requirements, making it visually appealing, user-friendly, and optimized for conversions.
SEO Traffic Retention: Implement strategies to maintain existing SEO traffic and rankings throughout the migration process, minimizing any potential disruptions to the site’s search engine performance.
Store Setup and Optimization: Assist 3CR Tactical in setting up their store apps and manual configurations to ensure a fully functional and optimized e-commerce site on BigCommerce.
Pre-Migration Planning: Conducted a detailed analysis of the existing WordPress site to identify all elements that needed to be migrated. This included a comprehensive audit of the site’s SEO structure, category pages, and product listings to ensure nothing was overlooked.
Data Cleanup and Preparation: Worked closely with 3CR Tactical to clean up site data, ensuring it was ready for migration. This step was crucial for eliminating outdated or redundant information and ensuring a smooth transition.
Custom Template Design: Designed a new, custom template for the BigCommerce site. The design focused on creating a visually striking and responsive layout that enhances user experience and meets e-commerce best practices.
Advanced Data Migration: Migrated all necessary data, including category structures, product information, inventory levels, order histories, and customer details, to BigCommerce. Ensured the migration process maintained data integrity and accuracy.
SEO Best Practices: Implemented SEO best practices throughout the migration, including setting up 301 redirects, preserving meta tags, and ensuring URL structures remained consistent. This approach helped maintain 3CR Tactical’s search engine rankings and organic traffic.
Store Setup and Integration: Assisted in setting up store apps and manual configurations to optimize the e-commerce functionality of the new BigCommerce site. This included configuring payment gateways, shipping options, and other essential e-commerce tools.
Quality Assurance and Testing: Conducted thorough QA testing to identify and resolve any issues post-migration. This ensured the site was fully functional and met all performance standards before going live.
The migration of 3CR Tactical from WordPress to BigCommerce was executed successfully, resulting in several significant improvements and achievements. The new responsive design enhanced user experience and increased web traffic by 22%. The comprehensive migration process ensured that all data was accurately transferred, and the implementation of SEO best practices helped retain existing search engine rankings, with no significant drop in organic traffic.
The advanced search and filter capabilities made product navigation more intuitive, leading to a 25% increase in user engagement. The seamless integration of essential e-commerce functionalities, coupled with the new custom design, resulted in a 19% boost in conversion rates. The client expressed high satisfaction with the project outcome, noting the smooth transition and improved site performance.
The project not only strengthened the client’s trust in our development capabilities but also set the foundation for potential future collaborations on custom functionalities. The successful completion of this project further solidified our reputation as a reliable and professional development partner in the e-commerce space.
3CR Tactical, a prominent e-commerce store specializing in tactical gear and accessories, aimed to upgrade their online presence by migrating from WordPress to BigCommerce. As an existing client with a positive relationship with our marketing team, 3CR Tactical sought our development expertise to ensure a seamless transition without losing any SEO traffic. The primary goal was to enhance their website’s functionality, user experience, and conversion rates while maintaining their existing search engine rankings.
Comprehensive Site Migration: Successfully move the 3CR Tactical site from WordPress to BigCommerce, ensuring that all data, including category structure, descriptions, product information, inventory, order information, and customer data, is accurately migrated.
Responsive Design: Develop a new, responsive design for the BigCommerce platform that meets all e-commerce site requirements, making it visually appealing, user-friendly, and optimized for conversions.
SEO Traffic Retention: Implement strategies to maintain existing SEO traffic and rankings throughout the migration process, minimizing any potential disruptions to the site’s search engine performance.
Store Setup and Optimization: Assist 3CR Tactical in setting up their store apps and manual configurations to ensure a fully functional and optimized e-commerce site on BigCommerce.
Pre-Migration Planning: Conducted a detailed analysis of the existing WordPress site to identify all elements that needed to be migrated. This included a comprehensive audit of the site’s SEO structure, category pages, and product listings to ensure nothing was overlooked.
Data Cleanup and Preparation: Worked closely with 3CR Tactical to clean up site data, ensuring it was ready for migration. This step was crucial for eliminating outdated or redundant information and ensuring a smooth transition.
Custom Template Design: Designed a new, custom template for the BigCommerce site. The design focused on creating a visually striking and responsive layout that enhances user experience and meets e-commerce best practices.
Advanced Data Migration: Migrated all necessary data, including category structures, product information, inventory levels, order histories, and customer details, to BigCommerce. Ensured the migration process maintained data integrity and accuracy.
SEO Best Practices: Implemented SEO best practices throughout the migration, including setting up 301 redirects, preserving meta tags, and ensuring URL structures remained consistent. This approach helped maintain 3CR Tactical’s search engine rankings and organic traffic.
Store Setup and Integration: Assisted in setting up store apps and manual configurations to optimize the e-commerce functionality of the new BigCommerce site. This included configuring payment gateways, shipping options, and other essential e-commerce tools.
Quality Assurance and Testing: Conducted thorough QA testing to identify and resolve any issues post-migration. This ensured the site was fully functional and met all performance standards before going live.
The migration of 3CR Tactical from WordPress to BigCommerce was executed successfully, resulting in several significant improvements and achievements. The new responsive design enhanced user experience and increased web traffic by 22%. The comprehensive migration process ensured that all data was accurately transferred, and the implementation of SEO best practices helped retain existing search engine rankings, with no significant drop in organic traffic.
The advanced search and filter capabilities made product navigation more intuitive, leading to a 25% increase in user engagement. The seamless integration of essential e-commerce functionalities, coupled with the new custom design, resulted in a 19% boost in conversion rates. The client expressed high satisfaction with the project outcome, noting the smooth transition and improved site performance.
The project not only strengthened the client’s trust in our development capabilities but also set the foundation for potential future collaborations on custom functionalities. The successful completion of this project further solidified our reputation as a reliable and professional development partner in the e-commerce space.
Looking To Expand
Your Business Online?
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.