Web Design

Surviving a Rebrand: Tips for Designers, Marketers, and Clients Alike

Last month, I wrote an article detailing the rebranding process. Well, for everyone who was waiting for the big reveal, the moment is here! This week, Optimum7 officially completed the launch of the Access Real Estate rebrand campaign. In this article, I will discuss how designers, marketers, and clients can and should work together to achieve rebrand success.

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Why Responsive Design Is Right For You

Like clockwork, our busy season has officially begun. The past two weeks have been a bit of a blur for the design department here at Optimum7. I’ve been working around the clock with prospects and current clients, all in need of redesigned websites. The common denominator? I’ve officially begun to suggest responsive design for nearly all of our clients. I’ve written about responsive design in the past, but for anyone who doesn’t know what responsive design is, I will explain briefly here.

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5 Tips for Responsive Design Creating Mockups

I love responsive design. I think it’s an excellent concept that will soon become a standard throughout the web, just as cascading style sheets became a standard in the late 1990s-early 2000s. Will responsive design become the definitive solution for web designers for the rest of time? I don’t know. That’s probably what designers thought about 15 years ago when CSS was introduced, before they could fathom the myriad of devices we use to view websites today. My predication is that the web will continue to evolve and adapt depending on how users interact with it. But for the time being, and for the foreseeable future, I believe responsive design is (almost) always the way to go.

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What We Can Learn From Cute-Fight: The Online Game For Real Pets; Featuring an Interview with Founder and CEO Derek Powazek

The first time I ever heard about Cute-Fight was during my commute to work, while listening to an episode of Jeffrey Zeldman’s The Big Web Show. This podcast featured Derek Powazek, the Founder and CEO of Cute-Fight. After quickly falling in love with the Cute-Fight concept, I decided to do some of my own additional research. I contacted Derek, and he very graciously agreed to an interview with me. But before we get to that, I’d like to explore the user experience side of Cute-Fight.

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How to Create a Responsive Web Design Proposal

As a web designer, I love what I do. I love creating mockups, I love coding, I love the research, I love creative solutions, and I love geeky glasses and extra large headphones. You know what I don’t necessarily love? Writing proposals, estimating timelines, and budgeting. Don’t get me wrong, it’s not exactly a deal breaker for me, I just don’t necessarily look forward to it. However, I do understand its importance and it is absolutely a necessary evil.

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The Case for Responsive Web Design in Higher Education

University of Alabama may have crushed Notre Dame on the field on Monday night at our very own Sun-Life Stadium, but the Fighting Irish definitely seem to be winning from a technology and web design standpoint. Being the nerd that I am, I decided to check out both websites on my phone, ua.edu and nd.edu during the commercial breaks of the championship game. I visited the University of Alabama site first, for no particular reason, and was met with- well, pretty much what I expected- a standard mobile site. It was okay. I could easily navigate through the pages and back, but the low-resolution icons on the homepage did make me a little crazy.

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