How to Incorporate Trending News into Your Content Strategy

How to Incorporate Trending News into Your Content Strategy

Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]

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Ideal World of a Web Project Manager

Ideal World of a Web Project Manager

Nothing in life is ever perfect, but I never realized how much could actually go wrong until I became a web project manager. Clients are reluctant to send their logos and content on time, the team argues about deadlines, feedback from clients isn’t specific enough to be actionable. Design projects are especially tricky since there […]

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Is Content King in Internet Marketing? The Argument to End All Arguments

Panem et Circenses. Bread and circuses.  This was the Roman formula, coined by the satirist Juvenal, for the well being of their population that stipulated sustenance and entertainment were imperative to their approval.  Apparently the Romans could have been spectacular marketers because they understood (even unknowingly) what great content should entail.  Maybe they could have […]

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Effective SEO Tricks

How to Think Like a Search Engine Spider

Tricks and SEO are not really terms that go together. SEO is not about tricks, despite what some Blackhat SEO operators may tell you. Rather, SEO is about a set of processes, both onsite and offsite, that work together to “convince” Google, Yahoo and Bing et al that your website should be ranked higher than the others for a particular keyword or phrase. Whether you call them tricks or processes or techniques, here are some effective SEO steps that actually make a difference:

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How to Track Phone Calls on a Website

This is one of the most common problems in SEO in measuring the success of an online marketing campaign. Most of the time, marketers can track clicks and all user interaction on the site including average time spent on site, pages viewed per visit, and the bounce rate. All these stats enable the marketer to make certain adjustments if elements of the marketing strategy are not functioning correctly. Data analysis is essential for a successful internet marketing strategy. But what do you do if you have the kind of business where your clients always want to call? They do not want to fill out a form, they do not want to send you an email, and they do not want to buy a product from you; they basically want to speak to you over the phone.

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