Now that Facebook has unleashed its Graph Search feature, it’s time to start cleaning any unwanted applications you may not want to display in the search results.
If you haven’t heard about this feature, I’m not sure where you’ve been, but it is an update to Facebook’s search feature that personalizes search results. It allows users to search queries like “photos of people I went to college with” or “restaurants my friends like” and provides personalized results for each user.
But what does this mean for businesses? It means that word-of-mouth advertising just became automated. Now, users can see what their friends are into and where they are shopping without having to ask them. This also means that businesses now have the opportunity to reach their follower’s connections.
With that said, I decided it would be a good idea to provide you with these trendy and business oriented applications that will bring you user engagement, authority and new sales. Trust me, you want to be found with these.
In this article, I will cover several effective Facebook application integrations for a variety of industries. Stay tuned and find the one that works for you!
Facebook Application for Freelancers
Are you a passionate blogger that needs a little help pushing content in your Social Media outlets?
Here’s your answer:
Networked Blogs offers an application that automatically announces when you post new content on your WordPress blog right on your Facebook page. It also notifies all your fans whenever anything is posted. This application allows you to efficiently share your posts on your timeline and choose the posts you would like to promote for increased user engagement.
Another really cool feature is the fact that you get the chance to choose from a variety of related blogs to follow. At the same time, you can also choose to display them on your Facebook page for your followers to browse through as well, as you can see below:
This can be a great way to find relevant content to share on your timeline. Instead of searching countless blogs online, this feature allows you to have everything in one place, minimizing the time spent looking for sharable content.
Facebook Applications for Retail
Do you have a number of products that you wish you could feature in a fun and interesting way?
Now you can!
Polyvore is a Facebook iframe application that allows you to upload your products for your customers to mix and match, arrange together, create sets and publish in their timelines.
The cool thing about this application is that you give your audience the chance to view your products in a sharable way.
Take for instance this example:
The Polyvore iframe application can be applied to several industries. And yes, it’s free.
Here are some recommendations:
- Furniture stores. Have your audience create their own virtual space right on your Facebook page. Talk about kicking IKEA’s butt!
- Apparel Stores. Create contests that allow your audience to submit their style sets. Pick a winner and don’t forget to display their set on your timeline. An easy peasy user engagement builder.
- Beauty/Health Products. Have your audience create their own gift packages for any occasion. Valentine’s Day is coming up. There’s an idea.
You may also use this application to promote any service. It’s just a matter of getting creative with it and thinking outside the box.
How would you like to make money on Facebook? Now, that caught your attention, didn’t it?
Another great application for the retail business is Payvment. This application integrates an e-commerce site on your Facebook page for free. It basically allows you to create a store on Facebook and organize it for money processing.
Facebook Applications for Realtors
Are you a realtor? Do you feel like you are hiding behind the Social Media curtains?
Step onto the stage with the Real Estate Agent Directory. This Facebook application allows you to be found by customers, connect with agents, sellers and brokers as well as share referrals in your agent network and showcase your listings. What else could you want?
If your Facebook efforts are less than impressive, then take charge and revamp your Facebook page with this free application.
Here’s what the registration process looks like:
This application offers more than the chance to connect with fellow realtors. It also facilitates the overall process of having a Social Media presence.
When you go into their Facebook page, you’ll notice categories for agents, customer support, brokers and realtor associations:
These features will assist you by finding what you are looking for whether you are a realtor, consumer or agent. Talk about multi-tasking!
Facebook Application for News Channels
Have a news channel but don’t know how to promote it on your Facebook page?
Luckily, Livestream lets you do just that right on your Facebook page.
Let’s put it this way, Livestream was used during Mark Zuckerberg’s keynote speech at the F8 conference when he announced all those Facebook changes.
As you can see, there’s huge potential in this application.
Livestream is also very easy to use. As soon as you install the application, it will ask you which event you would like to install and feature on your page. If you are adding an existing event, then you either have to find it by name or type the URL where the event is being featured.
If you would like to create a live event announcement, you would just have to click on “add event.”
Below, you’ll find an example of what the event would look like if you were featuring it on Facebook:
Now that you’ve learned which applications are right for your industry, it’s time for you to put that knowledge into practice. If you are having trouble or would like to find out more on how to revamp your Social Media sites, we would be happy to help you. Contact us today to discover our cutting edge solutions!