How to Incorporate Trending News into Your Content Strategy

How to Incorporate Trending News into Your Content Strategy

Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]

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Small Marketing Agencies Can Compete With Major Brands in SEO

Small Marketing Agencies Can Compete With Major Brands in SEO

Whenever you read a comment section about something related to Google, you’ll see countless SEMs complaining that Google’s hiding keywords or randomly ranking results to make SEO more difficult for smaller agencies, that they favor big brands and are trying to eliminate small agencies entirely. The fact is that Google loves money — as we […]

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Ideal World of a Web Project Manager

Ideal World of a Web Project Manager

Nothing in life is ever perfect, but I never realized how much could actually go wrong until I became a web project manager. Clients are reluctant to send their logos and content on time, the team argues about deadlines, feedback from clients isn’t specific enough to be actionable. Design projects are especially tricky since there […]

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Is Your Marketing Copy Undermining Your Credibility?

Is Your Marketing Copy Undermining Your Credibility?

World-class. Market-leading. Cutting edge. Bleeding edge. Innovative. State-of-the-art. Do you know what all these words have in common? They’re all crap. Garbage. Bosh. Baloney. Rubbish. Seriously. They don’t mean anything. Vague adjectives like these dilute the power your words have to persuade people. You’re showing readers that your claims have no substance and that you don’t really understand or know how to […]

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Why You Should Record (And Listen to) Your Business’s Customer Service Calls

Why You Should Record (And Listen to) Your Business’s Customer Service Calls

“This call may be recorded for quality and training purposes…” Who hasn’t heard this phrase? We hear it nearly every time we call a company’s customer service line. And even though its expression protects the company; saving it from violating anti-wiretapping laws (among other regulations), have you ever stopped to consider why they believe it’s […]

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How to Find Great Marketing Interns

How to Find Great Marketing Interns

The growing pressure for students and new graduates to gain experience before beginning a career has led more of them to take on internships. And while that may sound like a good thing for businesses hiring interns, it means that companies will need to spend more time searching through a large pool of candidates to […]

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