Sale and revenue acquisition in the corporate world works differently than lead generation and sale conversions online. In order for a pharmaceutical company to acquire sales from online leads, search engine and click-through traffic must be flowing to the website. In order to get that targeted traffic, your website needs to first be visible to the right audience.
Tag Archives: bing
SEO Services for Pharmaceuticals
Posted in SEO Also tagged Google, Search Engine Friendly, Search Engine Optimization, SEO, SEO Strategies, targeted seo, Yahoo Leave a comment
MicroData; A WordPress Plugin for HTML5 Microdata
On June 2nd 2011, Google, Microsoft and Yahoo announced and started schema.org; “a resource for site owners and developers to learn about structured data and gain insight into how to improve their sites’ search results.” (Techcrunch) They achieve this through using “Microdata”. So…
WHAT IS MICRODATA?
There are a lot of geeky definitions for “Microdata” and the average person will not understand what it is. If you want a more advanced description with code samples, you can see it here. We want to give a more basic definition.
Search Engine Optimization Marketing
Search Engine Optimization is the process of utilizing search engine marketing to promote a website resulting in highly visible organic listings on major search engines including Google, Yahoo and Bing. Generally speaking, the more frequently and higher a site appears in the search results, the more visitors the site will receive via the search engine. There are 2 effectively utilized forms of search engine marketing: Organic Listings and Pay per Click (PPC). Pay per click is an advertising model used on many search engines where advertisers pay the search engine when the ad is clicked and for prime positioning on the search engine site. If you take a look at Google, you may notice that there are a few listings posted on the side of the search results and there may even be listings in a shaded color at the top of the search page. These are the PPC listings which are usually sponsored ads.
Online Reputation Monitoring
Maintaining a good reputation can be a challenge for some businesses especially with the widespread use of the internet. People used to rely on people they know to give them advice about which company to hire or support. Those days seem so far away. Today, people depend on the advice of strangers even more so than the people they know. Cyberspace is filled with a plethora of sites and communities that are geared towards giving others a firsthand account of how a business operates. Without online reputation monitoring, your company could be at the mercy of anyone.
SEO for Bing and Yahoo
The recent merge of Bing and Yahoo may have you rethinking your SEO strategy, particularly if you’re targeting the two major search engines.
The merger will allow Bing to provide information to Yahoo for search indexes. However, they will each continue to provide the information uniquely. For example Yahoo may provide some additional social media information while Bing will offer a NASDAQ ticker in the search index.
The people that will be hurt by this merger are those who were ranking high for Yahoo. They will most likely see a downturn in traffic. However, those who were already ranking high for Bing will most likely see an increase in traffic, as they gain all of Yahoo’s users.
Product Feed Submissions
You have a plethora of products and it can be overwhelming to even begin to figure out how you’re going to organize your database, optimize your listings, categorize descriptions, analyze results of clicks, assess conversion, and revenue from conversion all while maintaining the day to day operations of your company. Seems nearly impossible, does it? Well here is a helpful guide.
What can be done?
Bing Grows in Search Market Share
According to the most recent data from comScore, Bing’s market share grew 0.3% in just one month, from September to October this year. Does this perhaps signal that it produced more relevant results than Google in the lead up to the holiday season? It took some time, but now Bing is seeing its market share grow.
Google also grew 0.2% during the same time frame, but surely the giant is pouring all over this data to find out what Bing is doing right. It has been a while since any search engine in the USA made gains against Google; Yahoo, Ask and AOL all lost ground during that month. The possibility of Yahoo’s major decline has even become a foregone conclusion in some circles.
Posted in Search Engines Also tagged AOL, ask, Google, Microsoft, PPC campaign, professional marketing company, Search Engine, search market share, SEO, Yahoo Leave a comment
Alternative to Google AdWords
Generally speaking, Google has held the biggest market share of online users for quite some time. So, it wasn’t always worth your money to go somewhere other than Google Adwords for a Sponsored Search Marketing campaign. But now, with the merger of Yahoo and Bing, it’s more worthwhile to explore an alternative to Google AdWords.
Posted in SEM Also tagged alternative to google adWords, Facebook, Google Adwords, Microsoft AdCenter, PPC Ads, PPC campaign, Yahoo Leave a comment
How Much Does SEO Cost?
The explosion of the internet opened up a whole new world of marketing techniques and Search Engine Optimization (SEO) is one of them. So, what is SEO? How much does it cost? And is it right for your business?
SEO
SEO involves a number of techniques to make sure your Web site appears at the top of popular search engines like Google and Bing. SEO is really a simple supply and demand strategy. It involves understanding what your customers are looking for online – or discovering what their needs are, and then helps you to fill that need.
Top Online Internet Marketing Techniques
Learning to take advantage of the power the Internet has to offer you and your business should be one of the primary goals of an online business owner. The top online Internet marketing techniques, properly implemented, can quickly increase the visibility of a website. The increased visibility leads to increased conversions and increased profits. Understanding the basic principles of Internet marketing and how to create a cost effective advertising plan for your website may be one of the most positive things a new online business owner can do.
Improve Search Engine Ranking
Search Engine Ranking is getting a lot of notoriety lately and for good reason. The front pages of Google, Bing, Yahoo, and the like are the online equivalent of a Super Bowl Ad. Although they cost significantly less, they are the most notable and prestigious advertisements available in their medium. High search engine rankings also connect you directly with your target audience in a way not seen in traditional advertising. Search Engine Optimization (SEO) helps you improve your search engine rank through, as the name implies, optimization of your site for search engine friendliness and visibility. This optimization relies on three interrelated factors: technical formatting, content, and popularity.
What is Geo SEO?
Search Engine Optimization (SEO) is the chief set of processes in Internet Marketing designed towards achieving consistently improving organic rankings for targeted keywords. All SEO is focused entirely on Google, Yahoo and Bing as combined over 97% of all organic searches originate.
An important component of SEO is Geo-SEO; as the name indicates this is that part of SEO that is focused on geography. Keywords that are targeted on geography are called geocentric keywords. While an Internet Marketing Company wants to be found for “Internet Marketing Services,” they may well wish to be found for “Internet Marketing Services New Jersey.” Many searchers want to find someone who is local to them as this adds a bit of confidence and peace of mind to have a company with a local presence.
Posted in Search Engine Optimization Also tagged geo seo, Google, Internet Marketing, Keywords, offsite optimization, onsite optimization, Search Engine Optimization, SEO, Yahoo Leave a comment