Volusion Seo: Services, Optimization, Google & Internet Marketing

By Duran | Published: February 29, 2012

Volusion ecommerce software provides search-engine-friendly (SEO) merchant solutions. Simple templates make it easy to design a website with all the functionality your customers expect and all the back-end SEO structure the search engine bots seek. Many of our Optimum7 clients run Volusion software on their sites, and we are very familiar with making the most of the SEO functions built in to the Volusion platform.

What Is Volusion?

Volusion is an ecommerce software company that offers complete merchant solutions to ecommerce sites of all sizes. Whether you seek to build your merchant site from the ground up or you are looking to improve the functionality and SEO of your current site, Volusion has a plan to suit your needs.

This is a preview of “Volusion Seo: Services, Optimization, Google & Internet Marketing”
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SEO Copywriting for a Global Market – Australian SEO

By Jani Seneviratne | Published: February 27, 2012

“Do they speak English in Australia?”
- Anonymous, United States 

Believe it or not, I was asked this question during my year of student exchange in the United States.

My response:

“Yes, but you’ll have to learn it first.”

Australian English is quite different from American English in terms of pronunciation, vocabulary, spelling and grammar. George Bernard Shaw said it best… ‘Two nations separated by a common language’. I openly recall Americans being confused and amused all at once by my Aussie charm. It wasn’t until I had lived here for little over a year and worked in the SEO copywriting field, did I truly realize just how much of a difference there is between the two dialects. Australian spelling is actually somewhat similar to British spelling due to our historical ties with Britain.

This is a preview of “SEO Copywriting for a Global Market – Australian SEO”
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SEO Reputation Management

By Duran | Published: February 24, 2012

According to Google, 89 percent of all consumer research begins online. This makes it very important for you to control the information consumers see at the top of the search engine results. If your website gets outranked by negative information on the search engines that may be all prospects ever learn about you.

Fortunately, the Search Engine Optimization (SEO) strategies you employ for increasing your website’s visibility will also help protect your reputation online. Once you have that structure in place, reputation management is a matter of monitoring the Internet and responding quickly to address complaints before they escalate.

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SEO Placement

By Duran | Published: February 24, 2012

Everyone is looking for the Holy Grail of Search Engine Optimization (SEO): that exact combination of words and tags that will propel a page to the top of the rankings. As a consequence, Google keeps changing its algorithm to prevent people from using technological tweaks to trump user experience in the search engines.

SEO placement techniques will always be a balance of providing content that is useful for searchers along with the digital clues that search engine bots can recognize. Unfortunately, many websites that fail to deliver quality content try to find shortcuts by manipulating the search engine bots. Sometimes, their tactics will succeed in the short term, but Google’s constant updates always push towards a better, more useful experience for the searcher.

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Write like an SEO Copywriter in 10 Easy Steps

By Jani Seneviratne | Published: February 22, 2012

If you’re thinking your communications degree is a waste of time, think again. There is no need to fear uncertainty. New opportunities are being developed daily, each ready for someone with the proper skill set to capitalize on.

Nowadays, Internet marketing companies pay big bucks to hire professional SEO copywriters. In fact, copywriters are some of the top paid writers in the world.  According to the largest job site in the United States, Indeed.com, the average salary of a copywriter is $59,000. If you’re lucky enough to secure a job as a copywriter in New York City, you can expect a hefty average of $73,000. Not too bad, right? Better yet, there’s plenty of room to grow in the field. Top copywriters, such as Robert Bly, are currently sitting on Six Figure salaries.

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Remove Ripoff Report

By Duran | Published: February 21, 2012

Now that the majority of consumer research begins online, corporations must be ever mindful of the information likely to appear at the top of the search results for their brands. One bad result can spoil all of the results when it gets to the top of the rankings and becomes the first thing searchers see about a company or brand.

Consumers are busy. They have more choices than ever before and, in most cases, more information to guide those choices than any one person could ever process. These consumers are only too willing to latch onto a piece of negative publicity to help narrow their choices and make a final decision easier.

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Corporate Reputation Management

By Duran | Published: February 21, 2012

The Internet has given people the power to turn small events into big news very quickly. Has your business prepared for the day when a bit of negative publicity flares up and becomes an international virus? Here are some things you will want to keep in mind as you craft your corporate reputation strategy.

Often the merits of a story have less to do with its popularity than factors like:

* the creativity of the person that filed/wrote the complaint;
* the Search Engine Optimization (SEO) of the platform used;
* the ability to attract an Internet celebrity to champion the cause.

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How Does Google Adwords Work – PPC and Google AdWords

By Duran | Published: February 14, 2012

How does Google Adwords Work?

The pay-per-click (PPC) advertising model is very attractive because it allows you to control exactly how your advertising budget is spent. You only pay when a prospect clicks your ad and is directed to your site (possibly a more targeted landing page); you can track the success of your ads using your AdWords Account and Google Analytics software. Google AdWords affords a wide range of budgets allowing you to set limits on your AdSpend including cost per click (CPC) and your daily spend to control your expenses.

How Does Google AdWords Work?

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E-Commerce Consultants – SEO and Sales

By Duran | Published: February 13, 2012

Constant developments in web and mobile technology, social media, and an economic recession have changed many things about the way consumers engage in online shopping and purchases. A vast amount of consumers have long since used mobile commerce as a major means of shopping and purchasing. With social media making it easier than ever to share product experience and recommendation, brands loyalty, product reviews and instantly shared suggestions, e-commerce website owners have to be on their toes.

This is a preview of “E-Commerce Consultants – SEO and Sales”
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Google Certification

By Duran | Published: February 13, 2012

Google’s certification program allows companies to become AdWords Certified Partners. Earning Certified Partner status is a twofold process where a company representative passes two exams to demonstrate knowledge of Google AdWords tools and online advertising, and then the company achieves a minimum threshold of AdWords experience. Thus Google certification proves a company has both book smarts and street smarts.

Individual Qualification

Google AdWords has a learning center where pay-per-click (PPC) professionals can receive training in Google AdWord’s best practices. When ready, these students can take the Advertising Fundamentals Exam to demonstrate their understanding of AdWord’s tools and best practices.

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Corporate Internet Marketing – SEO for Corporations

By Duran | Published: February 11, 2012

The digital economy has never experienced a downturn. This is important to keep in mind when looking for ways to market your corporation in the 21st century. The old model of broadcasting a message to people unable to tune you out has been replaced by a strategy of building a search engine optimized (SEO) website and then inviting prospects to come and interact with your brand. Corporate Internet Marketing strategies are helping many companies thrive in an uncertain world.

SEO is crucial for Corporate Internet Marketing for three reasons: It turns the marketing funnel around to pull prospects into the stream, it builds recognition of your brand with searchers, and it helps manage your reputation in proactively.

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Reputation Repair

By Duran | Published: February 3, 2012

In the days before the internet became so ubiquitous, all a business needed to do to maintain a positive reputation was to treat their customers well and keep their promises about deliveries and timeframes. Word of mouth took care of the rest by one person telling a friend how they had been treated by that business. If they had a poor experience, their opinions might only affect a handful of people, who might then decide to no longer use that business. Reputation repair was easier, as well, because it could be handled in person.

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