5 Copywriting Mistakes to Avoid

In copywriting, like most other fields, perfection is virtually an expected quality to possess—but since we all know humans aren’t perfect, there’s always room for error to occur. The trick is being equipped with the knowledge and tools that can lower the chances of such errors from emulating in your copy. We’ve talked about how […]

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How We Saved a Client $100,000 in PPC Spend

  The digital pay-per-click advertising world is complex and full of nuances. By paying attention to the little details, you can save yourself and your client a huge headache (and potentially a lot of money). One of our clients runs multiple comparison shopping engine campaigns on several of the top platforms available including Google Shopping, […]

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Top 6 Custom Microsoft SharePoint Development and Programming Functionalities

SharePoint is huge! There are innumerable custom applications and functionalities that could be built on it. However, organizations and businesses often have no idea what and / or how to improve the capabilities of a specific system that runs on SharePoint. Here are some basic benefits; Increased efficiency and productivity Custom workflow processes to improve […]

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How to Prevent Criticism for Your Content

How to Prevent Criticism for Your Content

Criticism. It can be said that it’s a writer’s Achilles’ Heel, and the Kryptonite of a writer’s creativity. It’s a response that can either boost or kill an article. As a copywriter, we write with the goal of delivering a solid message to our readers. Ideally, we want to believe that what we’ve written is […]

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