MicroData; A WordPress Plugin for HTML5 Microdata

On June 2nd 2011, Google, Microsoft and Yahoo announced and started schema.org; “a resource for site owners and developers to learn about structured data and gain insight into how to improve their sites’ search results.” (Techcrunch) They achieve this through using “Microdata”.  So…


There are a lot of geeky definitions for “Microdata” and the average person will not understand what it is. If you want a more advanced description with code samples, you can see it here. We want to give a more basic definition.

It’s basically a way for you to define what your content includes to the search engines. Currently, this can be done via;

  • Page titles
  • Meta Descriptions
  • Meta Keywords
  • Image Alt Tags
  • And many more.

Now, imagine if you could do this right within your content! Here’s a set of commonly used item types;

1.       Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries …
2.       Embedded non-text objects:  AudioObject, ImageObject, VideoObject
3.       Event
4.       Organization
5.       Person
6.       Place, Local Business, Restaurant …
7.       Product, Offer, Aggregate Offer
8.       Review, Aggregate Rating


Ultimately, it provides more information for search engines whereby they can index, sort and rank web pages better. For you it means that you are on top of your game with your site and you are using the latest HTML5 methods to give the search engines what they want to see. This also means that the search engine algorithms MIGHT favor those who use MicroData efficiently and effectively.

So, the problem is that the average person might not be able to implement MicroData on their site. Doing this requires a great understanding of MicroData, attributes, values and of course, HTML5. We, at Optimum7, have been working on a WordPress plugin to make this possible for sites that run on WordPress. We plan to finalize this plug-in very soon.

We believe that everyone deserves to know about this and use this. We will make the plug-in available free of charge. Please post a comment below if you want to be notified when this plug-in is ready, don’t forget to include your email. :)

***Update on 11/08/2011: The MicroData for WordPress Plug-in by Optimum7 is finally ready for download now.

March 6, 2012

Written by Duran Inci

Duran Inci is a Digital Marketing Executive with over eleven years experience in e-business, including Content Marketing, Paid Search, Ecommerce Systems and Integrations. As Co-Founder and COO of Optimum7, Duran has developed sophisticated processes resulting in leading-edge execution of marketing strategies. Combined with his strong leadership of the Optimum7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently result in businesses meeting and exceeding online business objectives. Duran has taught a Digital Marketing Bootcamp at Florida International University for the School of Journalism and Mass Communications. He also hosts workshops at South Florida Universities such as FIU (Florida International University), AIU (American Intercontinental University), UM (University of Miami) and various universities in Europe. He's also very active in the development of South Florida IT Cluster and planning. 

Duran has been a featured speaker at various SMX, eMetrics, eMarketing and SES Conferences.

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  1. Posted June 8, 2011 at 10:59 am | Permalink

    Hi I’m so glad someone is starting to work on such a plugin. Please inform me when the plugin is ready.



  2. Posted June 8, 2011 at 12:07 pm | Permalink

    I would love to have this plugin.

    If you are looking for beta testers, I’m your guy.



  3. Ken
    Posted June 10, 2011 at 11:34 am | Permalink

    Looking forward to this!
    Any plans to do the same for Facebook’s opengraph?


  4. Posted June 10, 2011 at 1:48 pm | Permalink

    Hats off to you guys!. What your about to em barque on is a MAJOR task. God’s speed to you all.

  5. Posted June 10, 2011 at 3:11 pm | Permalink

    I would most certainly be interested in such a plugin. I do reviews and poetry on my site and this would be of considerable value. I am trying to implement this on my site and am failing miserable at it. When I think I have it and I use the rich snippets tool; it says I am missing some data, so I will just leave it. This is great news for those of us not savvy enough to manually implement the new changes.


  6. Posted June 10, 2011 at 5:56 pm | Permalink

    I am interested.

  7. Fabrice
    Posted June 15, 2011 at 3:32 am | Permalink

    I am also interested in that plugin. Please inform me when the plugin is ready.


  8. Luke
    Posted June 15, 2011 at 6:23 am | Permalink

    Great idea, please send me mail when your done with alfa. ;)

  9. Microdata
    Posted June 15, 2011 at 8:18 am | Permalink

    It’s great. I waiting and wish You a good job!

  10. Posted June 15, 2011 at 4:29 pm | Permalink

    Count me in!

    I found this page from a Google search for an html5 plugin.


  11. Posted June 18, 2011 at 8:20 am | Permalink

    I’ve just started to use WordPress and think how I can apply Microdata on my website.
    I’m really looking forward to this plugin!


  12. Posted June 18, 2011 at 10:45 pm | Permalink

    Yes! I’ll be waiting eagerly for this plugin.

  13. Posted June 19, 2011 at 2:45 pm | Permalink

    I’m very interested to try your plugin when available. Hope it’s ready soon!

  14. Posted June 20, 2011 at 6:13 pm | Permalink

    Please keep me on your list, this will be great to see.

  15. lee
    Posted June 22, 2011 at 10:43 pm | Permalink

    Can’t wait for this. plugin please!

  16. lee
    Posted June 22, 2011 at 10:46 pm | Permalink

    Please keep me informed. Just picked up on microdata and am excited to see it power.

  17. Brad Pitcher
    Posted June 27, 2011 at 10:58 am | Permalink

    Show me the money!

  18. Posted June 28, 2011 at 1:25 pm | Permalink

    I was also looking around online for a microdata plugin. If you’re looking for testers, I would love to get involved. Please let me know when yours is complete and thanks for working on this.

  19. Posted June 28, 2011 at 3:06 pm | Permalink

    I have been looking for such a plugin as well, currently I can’t find support in any major SEO plugin and one would think it should compliment one of the existing major SEO plugins.

  20. Alex
    Posted July 1, 2011 at 2:10 am | Permalink

    Yes! Please inform me as well :)

    Awesome idea!

  21. Alex
    Posted July 1, 2011 at 9:47 am | Permalink

    Please let me know when the plugin is ready.

  22. Posted July 8, 2011 at 1:51 pm | Permalink

    Anxiously waiting for the release of this – please tell me the moment it’s ready!

  23. Posted July 19, 2011 at 5:54 pm | Permalink

    Please let me know when your wp microdata plugin is ready. Thanks.

  24. Posted July 27, 2011 at 11:08 pm | Permalink

    Dying to get my hands on the plug-in. Doing this by hand is a pain in the @$#!

  25. Posted August 3, 2011 at 10:17 am | Permalink

    Best plugin idea in a long time.

  26. Posted August 4, 2011 at 10:58 am | Permalink

    I’m also interested.

  27. Posted August 9, 2011 at 7:59 pm | Permalink

    I’m fascinated by these new tags and would love to know when this plugin is ready!

  28. Cee
    Posted August 22, 2011 at 1:34 pm | Permalink

    I’m very much interested in the plug-in; thus, please update me once available!


  29. Nick Harris
    Posted September 1, 2011 at 2:18 pm | Permalink

    I would love to hear about this when it comes out.

  30. Roque
    Posted September 6, 2011 at 9:00 pm | Permalink

    i definitely want to know when the plugin is ready!

  31. Posted September 8, 2011 at 10:49 am | Permalink

    I can’t wait for this plugin. I have tried to write my own microdata but nothing is showing up properly in the serps yet so hopefully this would help sort out my coding.

    If you could send me a notification when you have finished the plug, that would be great.


  32. Kevin
    Posted September 10, 2011 at 10:06 pm | Permalink

    Count me in! I definitely want to be notified!

  33. Posted September 15, 2011 at 4:43 pm | Permalink


    I really loved your post, it was really helpful and informative. I am glad you guys are working on a plugin that can help people like me to use micro data effectively. I would like you to let me know when the plugin comes out. Thanx!

  34. maurice
    Posted September 18, 2011 at 12:21 pm | Permalink

    Please let me know when it’s ready!

  35. Posted September 22, 2011 at 4:13 am | Permalink

    Thanks For share…
    Please let me know when it’s ready!

  36. Posted September 27, 2011 at 8:43 am | Permalink

    When is this plugin going to be finished?


  37. Posted September 27, 2011 at 11:09 am | Permalink


    We plan on finalizing this with all data types by October 18, 2011.


  38. Kasey
    Posted September 27, 2011 at 5:58 pm | Permalink

    Great Idea! Please let me know when this plugin is available!

  39. Tim
    Posted October 3, 2011 at 3:25 pm | Permalink

    I can’t wait for this plug in is it ready yet I know you said the 18th but I just can’t wait.

  40. Ram
    Posted October 9, 2011 at 11:46 am | Permalink

    Please notify me of the plugin when available – what a great idea. I was manually coding Schema.org html on a non-Wordpress platform, so I am at a loss when I tried that in WordPress and it vanishes when you save the draft post.
    Thanks again!

  41. Posted October 12, 2011 at 12:23 am | Permalink

    Notify me too on pankajb at gmail dot com

  42. Posted October 17, 2011 at 8:18 am | Permalink

    Notify me please, when plugin will be ready. Thank You.

  43. Posted October 26, 2011 at 12:41 pm | Permalink

    Yes, please notify me too.. I’m upgrading our site and was hoping someone had written a plugin like this..

  44. Posted November 6, 2011 at 10:01 am | Permalink

    I’d like to be notified as well. Thanks!

  45. Duran
    Posted November 8, 2011 at 10:22 pm | Permalink

    Update on 11/08/2011: The MicroData for WordPress Plug-in by Optimum7 is finally ready for download now.

  46. Posted November 30, 2011 at 11:30 am | Permalink

    Is it true that this plugin can only be used for sites on a sub-domain?

  47. Posted December 29, 2011 at 8:41 am | Permalink

    Please notify me when you release your updated version next week. Thanks!

  48. Posted August 15, 2012 at 12:31 pm | Permalink

    Greetings from germany and many thanks for this great plugin. I have one question: There is a save-button, but when I have used it there is apparently no way to get the data again and to change them. Is there a possibility to modify the saved data? Cheers, Andreas

  49. Posted January 23, 2013 at 6:29 am | Permalink

    This is great!!!! I was thinking of developing one on my own, but will wait. We could really use this!

  50. Posted January 29, 2013 at 1:31 pm | Permalink


    That’s great, let us know if we can help you at all.


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