I listened with intense interest to two keynote speeches at PubCon in Las Vegas last week. The first, on Tuesday, was given by Jason Calacanis, founder and Chief Executive of Inside.com, as well as a long time angel investor, mainly in the techno-media arena. The second, on Wednesday, from Matt Cutts, long time director of Google’s Webspam division.
Calacanis’ keynote speech was just loaded with great information on the “State of Media,” all media. Frankly, I could not think of a single individual that could demonstrate a greater command of the subject, its history and its future. Jason provided valuable insight and perspective as to who the players are, the likely winners and losers, including future winners that few, even in this relatively tech savvy audience, were aware of.
This is a preview of “Google – Benevolent Partner or the Root of all Evil?”
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Search Technology, particularly Google Search Technology, has changed dramatically over the past 4 years. We can debate the reasons, the purposes, and the hidden agenda behind these changes, however, the fact is the approach to SEO and Internet Marketing in general needs to change and anticipate future changes as well.
The fact is that SEO is simply marketing and not just a bunch of poorly understood geeky onsite optimization techniques involving things like sitemaps, metadata, keywords, anchor text and the like.
This is a preview of “What to Expect from Internet Marketing / SEO Consultation Services”
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Building any business requires a great deal of thought and planning. SEO and Internet Marketing are no different but surely present a unique set of challenges and opportunities. For the purpose of this writing we will start from scratch and perhaps continue this article with future posts to further develop on the thoughts and principals discussed here.
The barriers to entry in the SEO world get higher each year because the elements and processes involved get more numerous and sophisticated as internet technology, the major players such as Google, Bing et al as well as new entrants add to the 100’s of considerations necessary towards creating winning SEO strategies. Just consider the major factors that must be included in any credible SEO offering:
This is a preview of “How to Build a Successful SEO (Search Engine Optimization) Business”
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Attaining and maintaining client satisfaction is clearly important in any business. However, because Internet Marketing and Consultation is so poorly understood by many, it presents a challenge for those providing services such as Search Engine Optimization (SEO), Sponsored Search, Social Media Optimization and Conversion Optimization as we do here at Optimum7. Another key hurdle is dealing with one of the painful truths about SEO … it takes time. The time-frame is not days or weeks, but months, to truly evaluate the progress, or lack thereof, of SEO. Here we will discuss the clear and successful ways that Optimum7 has dealt with the great deal of misinformation and misconceptions that become apparent with our very first phone call from a prospective client.
This is a preview of “Tips on Client Satisfaction in Internet Marketing Consultation”
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Internet Marketing continues to be very poorly understood by many businesses looking to gain online success. In its most basic form, online marketing starts with a business website to establish a presence. However, the “Field of Dreams” mantra of “if you build it, they will come” certainly does not extend to the internet. You need marketing, specifically online marketing to drive traffic to your website. You need to be found by those who are looking for you but cannot presently find you. Being found on the internet, most generally means ranking for your relevant keywords and phrases that searchers are using on the search engines. It really means ranking on page 1 of Google, the “Main Street of the early 21st Century.”
This is a preview of “Importance of Existing Clients in Marketing Consultation Sales”
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All SEO Clients require special handling. Why? Because SEO (Search Engine Optimization) has unique characteristics unlike most things purchased or otherwise contracted for. These characteristics include:
- SEO is not well understood; even worse, many think they understand it but they don’t. In other words, those folks “don’t know what they don’t know.” This creates huge risk for the SEO Company and the client or potential client unless it is dealt with effectively.
- SEO is relatively expensive compared to what most people expect. It is not uncommon for those who contact us to actually believe that you can rank organically at the top of Google for highly competitive terms for the price of a Yellow Page ad.
This is a preview of “How to Handle Large SEO (Search Engine Optimization) Clients”
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Internet Marketing involves hundreds of steps, many detailed, all of them necessary to ensure top level results. The sheer number of them dictates that internet marketing teams must develop a system, a set of processes to successfully conduct SEO (Search Engine Optimization), Social Media Marketing, Brand Development, Paid Search Management, Conversion Optimization, Copywriting, Video Production, Web Programming and Development, Email Marketing and much more. These processes need to be orchestrated in such a way that trained specialists can work and otherwise interact with each other efficiently to produce timely implementations and the best results.
This is a preview of “Automating Internet Marketing Processes”
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There is a bit of a buzz among SEO professionals over the past few days since Duran Inci, COO of Optimum7 made a presentation at SMX-Toronto speaking of real and very specific strategies Optimum7 has been using for its clients in the Panda-Penguin phases of Google’s algorithm updates. One of the strategies is the writing of Power Articles. This is simply to inform those who may not have been at the conference exactly what a Power Article is.
Small businesses seeking to generate online business success face many significant issues that need to be thoroughly understood to achieve their goals. One thing for certain … you will need to have a well-designed, engaging website and that website needs to be found by those who are looking for you online through search engines, the social media, et al. Being found is no easy task as anyone who has tried it will tell you. It requires SEO (Search Engine Optimization) and mastering it to be successful. This is a central issue. What is “mastery” of SEO? Can you do it? Can someone else do it? How do you find someone else to do it, especially if, like most small business owners, you are completely focused on the business of your business and can’t devote the time and attention that SEO requires? Here I will provide our readers with the key issues and components to be aware of, the considerations involved and the options available to small businesses.
So, you have a great idea for a product or service that you want to sell on the Internet. How hard could it be? You just need a web site right? A little bit of typing, a little bit of flash and you will be all set, right?
Designing and building your own website is one way to go, but there is a much easier way – outsourcing your website design. Many start up business owners won’t want to spend the money on hiring an outside designer, but for a truly professional and impressive website, it simple is the best option. Outsourcing your website design is important for several important reasons.
This is a preview of “Why You Should Outsource Web Design?”
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Posted in Design
Tagged Backlinks, hyperlinks, Internet, Keywords, outsource, photoshop, Search Engine Optimization, Search Engine Results, SEO, site map, Visibility, Web Design