Small businesses seeking to generate online business success face many significant issues that need to be thoroughly understood to achieve their goals. One thing for certain … you will need to have a well-designed, engaging website and that website needs to be found by those who are looking for you online through search engines, the social media, et al. Being found is no easy task as anyone who has tried it will tell you. It requires SEO (Search Engine Optimization) and mastering it to be successful. This is a central issue. What is “mastery” of SEO? Can you do it? Can someone else do it? How do you find someone else to do it, especially if, like most small business owners, you are completely focused on the business of your business and can’t devote the time and attention that SEO requires? Here I will provide our readers with the key issues and components to be aware of, the considerations involved and the options available to small businesses.
Author Archives: Arthur
Arthur Cooper
Arthur has over 30 years of successful business experience including Optimum7. He founded, and continues to own, ACTEL, a New Jersey public telecommunications service provider and consulting company since 1987. Arthur has an unparalleled success record in sales & marketing in the clinical laboratory equipment industry and health care services. In addition he has many years of success in sales and marketing in computer graphics including workstations, print servers and digital film recorders.
Along with Duran, Arthur has developed the processes and strategies unique to Optimum7 demonstrated by actual corporate results as well as the result our clients enjoy everyday.
SEO for Small Businesses
SEO Value for Businesses and Clients
If you are an Internet Marketing Company and you are providing Search Engine Optimization (SEO) services, the actual real value that you are providing may not be nearly as obvious to your clients as it may be to you. Professional SEO Companies are constantly working on dozens upon dozens of processes involving onsite and offsite SEO all focused on increasing rankings and traffic to their clients’ websites. At the same time you are monitoring and measuring progress using analytical tools of all kinds including Google Analytics, Omniture, SEOMOZ, SpyFu and there are literally hundreds of others. While you may be intimately familiar with the stats and the progress or lack thereof, your clients are busy doing the business of their business and do not have the time or even the interest to know all of the things that the SEO may know on a micro-granular level. At the same time, the bottom line is the bottom line and the SEO Client needs to know what progress is being made in ways that they can readily understand. Ultimately, when decisions are made whether to renew your SEO Agreement, it comes down to ROI; how much did I invest in SEO and how much new business did I get and is it worth it?
SEO Challenges; The Business Uncertainties of SEO and How to Deal with them
If you are an SEO Company, you certainly have a full plate of business uncertainties that will always keep you on your toes. There are many different types of uncertainties and each of them requires a plan of action or strategy to effectively deal with them. The uncertainties range from the technical side such as Google algorithm updates like Panda to sales uncertainties due to the inherent costs associated with Professional SEO Services to economic uncertainties, personnel uncertainties, support network uncertainties and client uncertainties. As the President and CEO of Optimum7, I feel I have something to offer the online community in sharing these and how we effectively deal with them.
Posted in SEO Tagged business uncertainties of search engine optimization, business uncertainties of sem, business uncertainties of social media, business uncertainties of web design, Guaranteed SEO Services, Search Engine Optimization, SEO, seo business, seo guarantee fee, seo guarantee ranking, SEO professionals Leave a comment
Why You Should Outsource Web Design?
So, you have a great idea for a product or service that you want to sell on the Internet. How hard could it be? You just need a web site right? A little bit of typing, a little bit of flash and you will be all set, right?
Designing and building your own website is one way to go, but there is a much easier way – outsourcing your website design. Many start up business owners won’t want to spend the money on hiring an outside designer, but for a truly professional and impressive website, it simple is the best option. Outsourcing your website design is important for several important reasons.
Posted in Design Tagged Backlinks, hyperlinks, Internet, Keywords, outsource, photoshop, Search Engine Optimization, Search Engine Results, SEO, site map, Visibility, Web Design Leave a comment
Should You Outsource PPC to a Third Party?
One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines. Google’s PPC is called Adwords. PPC provides the means for online marketers to be display advertising that will appear alongside and just above the natural or organic search results. As with organic search results, the ads are targeted to the keyword. Unlike organic search, you don’t have to do anything to your website to appear in sponsored listings on page 1. You also can appear there immediately which is never the case with organic search. PPC is the only way to get immediate visibility on Google, Yahoo, Bing et al. While the benefits are straight forward, developing your own PPC program is not nearly as straight forward when considering the processes involved launching and continually managing the business performance. So PPC Management from a qualified and experienced Internet Marketing Company becomes the clear choice for PPC success.
Posted in Pay Per Click Tagged Adsense, bing, Conversion Rate, Google, Internet Marketing, organic serach, Outsource PPC, Pay Per Click, PPC, ROI, Search Engines, Yahoo Leave a comment
Quality SEO Services
Quality SEO Services equals Quality SEO Results. Quality SEO Results are defined based on the following straight forward criteria:
• Top Page Results on Google and all major Search Engines for a broad range of highly relevant keywords.
• Significant Increases in Traffic directly driven by the SERPs (Search Engine Result Pages).
• Significant Increases in Conversions on the website itself.
• Measurable ROI (Return on Investment) justifying the SEO process as a profit making participant in the business.
So, what is it that actually creates quality results when it comes to SEO and Internet Marketing? The following outlines:
Posted in Internet Marketing Services Tagged Content Syndication, Conversion Optimization, Google, Pay for Performance, quality seo services, Search Engine Optimization, SEO, SERPS Comments closed
Website Marketing
Marketing your website is a marathon, not a sprint. It requires many personal and corporate traits including commitment, conviction, discipline and patience. In this writing, let’s review the areas that you need to pay the most attention to.
Corporate Signature
This is the most basic form of website marketing. Your URL must appear on every corporate document and traditional marketing materials. These include your business card, stationery, all printed sales documents and presentation materials, your print ads, your TV ads, your radio ads, billboards, your video presentations and demos, your phone book listing, your newsletter and your direct mail. Is your URL, with an active link, included in the signature section of every email you send out? It must be if you are serious about marketing your website.
Posted in Internet Marketing Services Tagged Backlinks, corporate signature, Keywords, ROI, Search Engine Marketing, Search Engine Optimization, Search Engines, SEM, SEO, Social Media, Social Media Marketing, social media sites, Website Marketing Comments closed
Search Engine Marketing
Search Engine Marketing (SEM) is a term that has created some confusion over the years. It is used by some Internet Marketers and Online Advertisers for what is commonly referred to as Paid Search or Pay per Click (PPC) vs. Search Engine Optimization which always refers to Organic Search Results. Optimum7 and many others use Search Engine Marketing to refer to all marketing methods and processes involving both organic and paid search results.
Posted in SEM Tagged Backlinks, Google Adwords, Internet Marketing, Online Marketing, organic search results, paid search results, Pay Per Click, Search Engine Marketing, Search Engine Optimization, SEM, Social Media, Social Media Optimization, web marketing Comments closed
Advanced SEO Services
Advanced SEO Services, in general, can be best described as the intensified use of quality SEO processes to achieve top SERP (Search Engine Result Page) rankings for the most competitive keywords and industries on the web. Here are some examples of Advanced SEO Services:
- Competitive Site Backlink Analysis – determines the sources and locations of the strongest backlinks of the top competitors on Page 1 SERPs. The objective is to at first, create a tie score with the competitor in terms of where all of the high value backlinks come from.
Posted in SEM Tagged advanced seo services, backlink analysis, Content Management, Conversion Optimization, on-site interlinking, Social Media Comments closed
SEO, Google Page Rank and the Richter Scale
Organic Search Engine Optimization is that part of Internet Marketing that focuses completely on the organic or natural results for a keyword phrase. As opposed, to paid search, this is also targeted for keyword phrases, organic search results are achieved or earned, not paid for. So, those on the top 3 pages of Google (98% of searchers don’t go past the 3rd page) have a great opportunity for “free” traffic; that is, no matter how many times the listing is clicked, it doesn’t cost the website any money. However, getting to the first page(s) is no small feat, particularly for keyword phrases with over 100K or even millions or tens of millions of competing pages. So, how do the Search Engines and particularly Google determine / rank for relevancy.
Posted in Internet Marketing Services, Online Content Tagged Google Page Rank, Google PR, Google SERPs, Internet Marketing, Internet Marketing Services, Page Rank, SEO Comments closed
SEO – The Absolute No-No’s
From what we continue to see from new clients that seek your assistance, it is clear the old and bad habits die hard when it comes to SEO (Search Engine Optimization). Here the absolute DON’T’S OF SEO:
Posted in Internet Marketing Services Tagged Google, Internet Marketing, Internet Marketing Services, SEO, Website Optimization Comments closed
Internet Marketing – Just Part of the Revolution
Follow this list please -
1. Answering Machine
2. Voice Mail
3. Caller ID
4. VCR / Betamax
5. Cable TV
6. PC
7. National Do Not Call List / Directory
8. Cordless Phones
9. Cell Phones
10. Email Filters
11. Search Engines
12. Spam Filters
13. Pop-up Blockers
14. PDA’s
15. Video on Demand
16. DVR’s
17. Satellite Radio
18. Internet Radio
19. Podcasts
20. ITunes
21. GoToMeeting
22. iChat
23. Internet Marketing
24. SEO
25. RSS Feeds
26. Social Networks
Have you figured it out yet? What, you may ask? What the revolution is and what these listed items represent?
Posted in Internet Marketing Services, Online Content Tagged Buyer Initiated Marketing, Facebook, Inbound Marketing, Individual Control, Individual Empowerment, Internet Marketing, Internet Marketing Services, LinkedIn, Marketing Revolution, SEO, Social Media, Twitter Comments closed