FFL eCommerce – Requirements, Implications, and Solutions

In our first Surge Session, we delve into the topic of FFLs (Federal Firearms Licensed Dealers) and how online gun sellers can integrate a custom functionality as a solution to some of the problems they face. We cover everything from breaking down the fundamentals of FFLs, the obstacles online gun dealers face due to the Department of Alcohol, Tobacco, and Firearms (ATF) and FFL regulations, and how to tackle those issues and solve them using advanced functionalities for eCommerce stores.

FFL and eCommerce: What is a Federal Firearms License and How Does it Affect Online Gun Sellers?

In Part 1 of our first Surge Session, we introduce FFLs and how they affect online gun sales. We talk about the obstacles online gun dealers face due to requirements set by the ATF and the lack of accessibility and compatibility provided by the ATF FFL database. We also talk about overcoming these obstacles by optimizing a store’s purchase funnel through a custom ship to FFL functionality, resulting in more conversions and a simpler buying process.

FFL eCommerce Compliance and the ATF Federal Firearms Licensee Listings Database

During Part 2 we cover the issues both consumers and dealers face due to the lack of integration between the parties involved in the online gun selling process, from the seller, to the FFL, to the ATF itself. Consumers face the issue of having to stay updated on their respective state’s online gun laws and regulations. Online gun retailers need to deal with the lack of accessibility FFLs’ data while dealing with the regulations and requirements set forth by the ATF. We also talk about how the ATF’s failure to maintain its FFL database constantly updated negatively affects online gun dealers.

Ship to FFL Functionality for eCommerce Platforms

In Part 3 of our first Surge Session, we break down our Ship to FFL Functionality and API, which allows FFLs to upload their licenses and enables customers to select a local FFL to ship the gun they have purchased to when placing their online order. This functionality is aimed at online firearms dealers who are searching for an easily accessible and optimized way for their customers to locate local FFL dealers. If it wasn’t for this custom functionality, FFL dealers would have to resort to physically scanning and sending copies of their FFLs (Federal Firearms Licenses) to online gun dealers while customers would have to take it upon themselves to search for local FFLs and make sure that the FFL they have selected has their license on file with the gun vendor they are making the purchase from.

Shopify Ban on Online Gun Sales: its Effects and Implications for Online Gun Dealers

Part 4 of our first Surge Session covers the recent decision by Shopify to ban the sale of firearms on their platform as well as the effects and implications caused by this decision. We talk about how this decision may affect online gun sellers, driving them away from the platform, and therefore creating a need for online gun dealers to migrate to a different eCommerce platform such as BigCommerce. We also discuss how this may influence other online sellers to consider an eCommerce migration.

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