Optimum7’s Duran Inci Teaches Students at the Miami International University of Art & Design

On February 20, Duran Inci, Co-Founder and COO of Optimum7 was invited by a professor at the Miami International University of Art & Design to lead a student workshop on real world digital strategies and specific instruction for positively influencing online authority and reputation through Google Authorship and Social Media. The workshop stressed why students […]

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Server Attacks: Prevention, Protection and Survival for Your Online Business

If you’re the owner of an online business, you’re fully aware of the unique problems that can, and often do, arise as a result of being so closely tied to the Internet. Let’s face it. You are vulnerable. If you’re an online business that’s on the rise, it’s also likely that you will attract some unwanted attention from jealous competitors who are operating in low form. Such low form that they will do anything to completely wipe you off the map. This even includes attacking your server! Throughout this article, I will explain two different kinds of server attacks, how they happen, how to prevent them and stay fully protected, and other essentials for the survival of your online business.

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How to Identify Niche Online Business Opportunities

Money can be made from practically anywhere; you just have to be creative, organized, and have your eyes open. There are many different ways to make money online. No, this isn’t any “Rich dad, poor dad” gig or an online pyramid scheme. If you really want to make some money, you will actually have to work hard for it. If there is an easy way, by all means, let me know. However, there a few things that can make it more efficient, like a well-thought out and formulated business plan.

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Designing Business Cards in 2013

I have a bit of a confession to make. Growing up, I never wanted to be a web designer. In fact, throughout my life, I wanted to be a schoolteacher, a journalist, a filmmaker, a radio personality, an event planner…the list goes on and on. Now, if you actually take a look at my resume, you’d find that I actually explored all of these occupations in one way or another. But during my third year of college, I began to truly struggle with the question: what do I want to be when I grow up?

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Bridging the Gap between SEO Account Managers and Clients

Let’s face it, we all have “problem clients.” Even Donald Draper did. As account managers, we all wish our clients simply handed over whatever we asked of them, when we asked them, and blindly trusted us to do our job. I’d love to live in a world where clients understood that we were asking to do these things not for our benefit, but for theirs. It would be nice if any other agencies they worked with were equally as cooperative. Concentrating on their own agendas may not only harm ours, but the client’s as well.

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How To Find, Plan and Attend Networking Events

In every business it’s important to establish connections with other people. Whether it is in search of new clients or simply to meet similar industry experts, attending different networking events is a move in the right direction. These events can often be hard to find, and even when found, there’s no guarantee any value will come out of it. Plus, immersing yourself in awkward conversation outside of happy hour can often be a scary thought.

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