If you run a business of any kind, sooner or later someone’s going to comment about you – and not necessarily in a nice way. Rather than just ignore these comments you’ll want to downplay them through good SEO tactics, or remove them if possible. If they’re on a blog or other Website you own and you have control of the comments there you can simply delete them. It’s the best and fastest way to remove bad comments as long as you address them. However, if it’s not your site that they’re commenting on, you might not be able to get rid of the comment. Here are some guidelines internet marketing teams use to catch bad comments:
- Google Alerts, using special tools will monitor what someone says about your company. This is a quick way learn about negative comments as they happen.
- Analytics will show your internet marketing team how people are coming to your site. If they approach through suspicious gateways, like forums dedicated to customer service, the source of the link can be investigated.
- An SEO Company should always be vigilant, and continuously do searches related to your business and keywords. By staying on top of the page rankings, they can catch bad comments and reviews.
- Make sure you address the bad comments. Contact users who leave bad comments and try to resolve the issue one way or another. This is a very effective way of dealing with bad comments.
If it’s not possible to have a negative comment removed, you’ll need to raise the good comments and information about your business in the search engine rankings so the bad comments are lower down the page or on another page. The more good things that pop up first when someone searches for your company or brand, the better your business will look to others who might be interested in buying what you have to sell. To get better search engine rankings for your business, focus on good content that was written by professional copywriters. These people know how to respond to bad publicity and what to say in order to make your business sound better.
They can also create press releases to increase the awareness of your brand and the trust that customers have in you and your business. If they do this and use good SEO and SEM tactics, people who search for your company will find the good comments and information at the top of the search engine rankings. They might not even see any of the bad comments. If they do, they won’t put as much importance on them because they’re far down the list and that will downplay their value and legitimacy in the minds of people who might be looking for your product or service.
While it’s often impossible to completely remove bad comments, lowering their search engine ranking, responding to them professionally and factually, and providing good quality content through SEO and SEM are some of the best ways to make the bad comments almost disappear. When someone searches for you or your business or your brand online, you want them to find only good things. A professional internet marketing company can provide you with responses to blog posts and negative publicity in the form of comments, as well as press releases and other write-ups of your business that can receive high search engine ranking.
By using proper SEM and SEO techniques, what you’ve had written for your business will rank higher for the search terms people will be using. That means the information you want to be found will appear first, driving any negative publicity further down in the rankings. Most people don’t look beyond the first page of search results, so keeping anything negative off of the first page of rankings is the most important thing for your business. SEO and SEM techniques coupled with well-written articles, information, and press releases can remove those bad comments from the first page of search engine rankings and create a more favorable impression of your business. Let’s also not forget great customer service and addressing the actual problems that the users or customers might ve having with your brand.
If you require assistance removing bad / negative comments, we can help. Contact us here!