Tag Archives: SERPS

Get a Higher Search Engine Rank

If you’re reading this article, chances are you have an online business but aren’t getting enough sales or visibility. At Optimum7, we specialize in ways to make you both more visible and more profitable online.

As an internet marketing company providing SEO solutions to online businesses, we have helped many businesses who provide a real value to online customers reach their target demographic and get the conversions they need to become and stay profitable. Before you embark on an SEO training course, you should know that effective SEO takes years to learn. Since the addition of Google’s Instant Search and Previews, it has become even more difficult to get relevant traffic and convert that traffic.

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Google Instant Preview and SEO

The introduction of Google’s Instant Previews has brought with it an increased need for organic SEO rankings as well as a targeted landing page that’s informative and to the point. Now before users clicks the search result and goes to your site, they can preview whether your site is relevant to their searches or not. Bottom line:  If you don’t have enough quality backlinks to boost your organic rankings in the SERPs and if your pages are not specifically targeted for the keywords you are optimizing for (including textual and design elements), you are likely to get less traffic and leads from organic results.

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Search Engine Ranking

Search Engine Results Pages (SERPs) are vital to the growth and continued profitability of any online business. Simply having a website is not enough to direct users to your business; you must have a targeted approach to funnel users to your site.

Navigating the world of online marketing, advertising, and Search Engine Optimization (SEO) by yourself is not just very time consuming, it could end up being a waste of time if you don’t have the necessary knowledge and experience needed to do all the research, monitoring and technical tasks associated with doing it effectively.

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Faster Indexing with Google Caffeine; What does it Mean for SEO?

In the middle of the year, Google announced its new search index Google Caffeine. It brought users the same information they could normally get from a Google search, but now the new information shows up faster. Those of us who trawl the news section of Google regularly have seen the difference. It used to be that one hour later you might find the same news article. Now, you need to make sure you read something if it sounds interesting because it won’t be there 15 minutes later.

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What is SEO?

SEO, or Search Engine Optimization, is a complex set of strategies implemented to increase your company’s website rankings in the SERPs, or Search Engine Results Pages, which can lead to increased visibility, leads, sales and profits.

At Optimum7, we understand and successfully employ these strategies for our clients, and in the process improve their bottom line.

To get your business ranked on the coveted first three pages of Google’s SERP is not as easy as you might think. Once you get there, your job is not over: you have to maintain the strategies that worked to keep you there. The market changes and users’ habits change over time as well. You need a strategy that not only works, but is adaptable enough to be tweaked in order to remain competitive in your market niche.

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Search Engine Copywriting

Writing just to attract the search engine robots does not work anymore in SEO. Neither does churning out content that is loaded with nonsensical terms and your company name repeatedly. Believe it or not, Google’s sophisticated algorithms can distinguish between low quality content versus content that has substance, not to mention that the users will be able to also identify bad content.

Over the last few years, content farms posing as SEO (Search Engine Optimization) marketing companies have preyed on businesses who want to be successful in the online marketplace, but whose personnel doesn’t necessarily have the internet technology expertise to determine what it will take or even that  they are being duped.

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Google Keywords

It is strange to think, but the day has come when the power of words can no longer be contrasted with the power of actions. The old adage, “The pen is mightier than the sword” has never been truer for online businesses. Not just in terms of cause marketing either; unless you are new to e-commerce, the general consensus is that it is well worth your ad dollars to bid for words and in general compete for them.

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Automated Internet Marketing

It would be nice to be able to press a button to launch and manage an internet marketing campaign, but the reality is that it isn’t possible.

Certain functions can be automated, such as RSS Feeds, certain research and reporting, but ultimately, those are only a few of the tools that make up your company’s comprehensive marketing campaign. To build an effective campaign that will increase traffic to your site, increase your ranking on Google and improve your bottom line profitability takes a myriad of approaches and efforts.

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Hotel Websites and Search Engine Optimization (SEO)

In the past 10 years Expedia, Travelocity, Orbitz, Hotels.com, Priceline and other sites have revolutionized the travel industry. By providing the rates of thousands of hotels, users can select their ideal place to stay without traipsing all over the internet. However, this service has hurt local hotels, as they often can’t afford the fees involved with listing their information on these popular sites. However, if you’re a local hotel owner, don’t despair! By using search engine optimization (SEO) you can drive traffic directly to your business, and avoid ever having to advertise with travel sites.

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How to Make Your Site Load Faster

You might not think it is necessary to have your website load fast. You might think that as long as you have pertinent content available to your targeted user and it’s SEO optimized, your site will pop up on the first few ranking pages of search engines.

This is not true anymore. Google has enhanced its web crawling spiders to not only harvest information about a particular website’s content, but also about loading speed of the pages on that site. This means that even if you have the most relevant product or information matching a user’s query, if your site doesn’t load fast enough, it might not be ranked highly on the search results pages (SERPs)  by Google. Site speed might stop you from getting the visibility you deserve or need to grow your business and remain profitable.

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Website Tracking

Website tracking through backlinks is a stepping stone to achieving success in search engine results pages (SERPs). Every online business’ goal is to make it to the first page of Google search and support that rank with a converting website. This is the easiest way to ensure that everyone who wants to know about their products and services has easy access to that information. Monitoring the growth of backlinks is even more important than tracking them; the more you establish, the better your online visibility will be.

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Google Ecommerce

As more entrepreneurs turn to the Internet to launch new businesses and product lines, they rely on a wide variety of tools to promote their company, brand their names and optimize their websites. One such device is ecommerce systems and shopping carts. These tools are designed to streamline the purchasing process, track customer data and create successful business models. When coupled with SEO (Search Engine Optimization), they are the most effective way to create an online business that achieves greater visibility, increased visitor counts and a larger conversion rate.

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