Search Engine Results Pages (SERPs) are vital to the growth and continued profitability of any online business. Simply having a website is not enough to direct users to your business; you must have a targeted approach to funnel users to your site.
Navigating the world of online marketing, advertising, and Search Engine Optimization (SEO) by yourself is not just very time consuming, it could end up being a waste of time if you don’t have the necessary knowledge and experience needed to do all the research, monitoring and technical tasks associated with doing it effectively.
Posted in Internet Visibility
Also tagged Advertising, Google, high rankings, Keywords, Online Marketing, pay per click marketing, Research, Search Engine Ranking, Search Engine Results Pages, Search Engines, SEO, Visibility
Writing just to attract the search engine robots does not work anymore in SEO. Neither does churning out content that is loaded with nonsensical terms and your company name repeatedly. Believe it or not, Google’s sophisticated algorithms can distinguish between low quality content versus content that has substance, not to mention that the users will be able to also identify bad content.
Over the last few years, content farms posing as SEO (Search Engine Optimization) marketing companies have preyed on businesses who want to be successful in the online marketplace, but whose personnel doesn’t necessarily have the internet technology expertise to determine what it will take or even that they are being duped.
It is strange to think, but the day has come when the power of words can no longer be contrasted with the power of actions. The old adage, “The pen is mightier than the sword” has never been truer for online businesses. Not just in terms of cause marketing either; unless you are new to e-commerce, the general consensus is that it is well worth your ad dollars to bid for words and in general compete for them.
It would be nice to be able to press a button to launch and manage an internet marketing campaign, but the reality is that it isn’t possible.
Certain functions can be automated, such as RSS Feeds, certain research and reporting, but ultimately, those are only a few of the tools that make up your company’s comprehensive marketing campaign. To build an effective campaign that will increase traffic to your site, increase your ranking on Google and improve your bottom line profitability takes a myriad of approaches and efforts.
You might not think it is necessary to have your website load fast. You might think that as long as you have pertinent content available to your targeted user and it’s SEO optimized, your site will pop up on the first few ranking pages of search engines.
This is not true anymore. Google has enhanced its web crawling spiders to not only harvest information about a particular website’s content, but also about loading speed of the pages on that site. This means that even if you have the most relevant product or information matching a user’s query, if your site doesn’t load fast enough, it might not be ranked highly on the search results pages (SERPs) by Google. Site speed might stop you from getting the visibility you deserve or need to grow your business and remain profitable.
This is a preview of “How to Make Your Site Load Faster”
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Posted in SEO
Also tagged background images, cloudflare, css sprites, Flash, http requests, java scripts, load images, seo optimized, style sheets, web crawling spiders, web server
Website tracking through backlinks is a stepping stone to achieving success in search engine results pages (SERPs). Every online business’ goal is to make it to the first page of Google search and support that rank with a converting website. This is the easiest way to ensure that everyone who wants to know about their products and services has easy access to that information. Monitoring the growth of backlinks is even more important than tracking them; the more you establish, the better your online visibility will be.
As more entrepreneurs turn to the Internet to launch new businesses and product lines, they rely on a wide variety of tools to promote their company, brand their names and optimize their websites. One such device is ecommerce systems and shopping carts. These tools are designed to streamline the purchasing process, track customer data and create successful business models. When coupled with SEO (Search Engine Optimization), they are the most effective way to create an online business that achieves greater visibility, increased visitor counts and a larger conversion rate.