If you work in Hollywood, you’ve grown to learn one thing fast: Hollywood is the city of reputation. Often times, deals are made and broken depending on this one element alone. If you currently have a good reputation, you’re on the right track. If your reputation is currently questionable, you may be interested in changing that. Hollywood thrives on press and publicity. Though the old saying “any publicity is good publicity” may be true, it says nothing for a career of longevity. Fans, producers, executives and other decision-makers can only hear so much about a negative reputation before taking precaution.