How to Improve Your Click through Rate (CTR)

Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.

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How Much Should I Spend On a PPC Budget on Google Adwords?

PPC or Pay per Click Advertising is an advertising service that many of the major search engines, like Google, offer. Advertisers can place ads that will appear based on certain search criteria. PPC works through a bid system. Several advertisers may want their ad to appear when a user searches for a particular term. Who ever has bid the highest will have their ad shown. It follows that the more your ad appears the more visibility you will receive. For this reason, it is important to have an adequate budget for your PPC advertising.

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What are Proxies, and How are They useful?

If you were to take a close look at your Internet settings, you may notice an available option is a ‘proxy.” A proxy is nothing more than a tool your computer can use to protect you and your information. It can be thought of as a barrier; one that allows you to view websites and receive information from them without the website receiving your information.

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How to Choose the Right Keywords for SEO

We have all heard the buzzword ‘Keyword’ and most of us know what it is. Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives. Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings. Poorly chosen keywords can mean continued oblivion for a non-ranking website. At first glance, the process of picking keywords seems easy – they’re just words that are related to your site right? Not necessarily so. Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website.

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History of eCommerce

While eCommerce is a way of business now, it is actually a relatively recent development. Today, we buy everything from clothing to automobiles on the Internet. The technology and processes that were put in place to facilitate this evolved over a period of several decades. The invention and growing popularity of the Internet made the idea of eCommerce possible, but it took years of advancements and the inventions of many people to make it a reality.

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Best Marketing Slogans

A great marketing strategy requires an identity; a strong presence for a brand or a company. This identity needs to be straightforward and should be able to reflect personal as well as emotional appeal to the consumer. What better way to appeal to the masses than with a powerful slogan? The main objective of a slogan is to leave the key message of the brand or product in the mind of the targeted consumer.

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The Best Online Marketing Tools

As a search engine marketing specialist, I am constantly learning about new online marketing tools to improve our SEO execution processes. I gathered a list of tools that I currently use during research and analysis of sites for search engine optimization. These tools are helpful for finding keyword suggestions, checking and monitoring backlinks, assessing the competition, and getting an SEO snapshot of a webpage.

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Why Should You Outsource SEO

Search Engine Optimization (SEO) is the set of processes designed to successfully compete for top organic rankings via specific keyword searches. It is generally well understood that getting to the top pages, even page 1, is of paramount importance to be regularly found online by those who are entering keyword phrases that are most relevant to the website being promoted.

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Define Social Networking

I am often asked by those not familiar with internet market marketing to explain to them what social networking actually is before even beginning to try to understand what it can do for them online and for their internet marketing objectives.

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