Category Archives: Current Events

What Jet Blue Can Teach You about Reputation Management

Jet Blue is an airline that has a problem. They are well known, tech-savvy and appeal to a younger demographic, but that isn’t what has their search results blossoming. Their spikes (save for one notable example of where they got it right) have come from employee meltdowns and their flubbed or muted responses.

Jet Blue Trend Chart

In the Internet age, response is everything. In keeping mum on situations where your employees have effectively put your entire company in danger by alienating or putting customers in harm’s way, you allow a growing mob to speak for you. Suffice to say; what they’re going to post isn’t going to help your brand. So what to do about it?

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The Chinese Firewall, Twitpocalypse, and Marketing to Children

Twitpocalypse

Twitpocalypse and Internet Marketing

Twipocalypse was the term used for the feared downfall of Twitter.  Supposedly on June 13th at 5:05AM all third party Twitter apps i.e. TweetDeck, TwitPic, TwitterFeed, and TwitterHolic were supposed to crash.  The Twipocalypse website explains the reason below:

“The Twitpocalypse is similar to the Y2K bug. Very soon the unique identifier associated to each tweet will exceed 2,147,483,647.  For some of your favorite third-party Twitter services not designed to handle such a case, the sequence will suddenly turn into negative numbers. At this point, they are very likely to malfunction or crash.”

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