How to Incorporate Trending News into Your Content Strategy

How to Incorporate Trending News into Your Content Strategy

Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]

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What Jet Blue Can Teach You about Reputation Management

Jet Blue is an airline that has a problem. They are well known, tech-savvy and appeal to a younger demographic, but that isn’t what has their search results blossoming. Their spikes (save for one notable example of where they got it right) have come from employee meltdowns and their flubbed or muted responses. In the […]

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