Today is December 9 and I am fully immersed in the holiday season- in case you couldn’t tell from last week’s post. I’ve nearly completed all of my holiday shopping, the tree is up, and Christmas cards have begun to find their way in and out of my mailbox. Yes, indeed, the holidays are officially here, and I just love it!
But do you know who else loves the holidays?
Thieves, scammers, and phishers.
In this week’s post, I’ll discuss what web designers can learn from phishers.
What is phishing?
This is a preview of “What Designers and Users Can Learn from Phishing Scams”
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Whether you’re an e-tailer or a supplier, you know how beneficial drop shipping can be for your business. Businesses have no inventory to deal with, no overhead to worry about, no pre-sale costs for goods and thus, no risk. Suppliers are able to increase business and profits.
But nothing in life is without its flaws. There are also some cons when it comes to drop shipping. This includes less competitive pricing and lack of control over product selection and inventory. If something is out of stock, it’s out of stock.
The Biggest Problem
This is a preview of “Automated Drop Shipping Product and Order Fulfillment Integration via XML or API”
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For those who know me, it’s no secret that I love to plan. I plan just about every aspect of my life – both professional and otherwise. Need a party thrown? I’ve got a checklist for that. Meeting scheduled next week? Let me add that to my calendar. Need a site redesign? I’m your girl.
In this week’s post, I’ll discuss the importance of planning in a site redesign, as well as a few tips for beginners.
What is a redesign?
At Optimum7, we’re always glad of the opportunity to help businesses make the most of their eCommerce stores. One of the most popular platforms among our clients is Volusion, and there are countless reasons why.
Volusion is server based and requires no software, which means that as long as you have the username and password, you can access it from any computer, which means no more worries about computers crashing. You can put products in multiple categories without duplicating them. You can also list products with their size and colors in an Excel file, which means easier integration with your suppliers. Prices can also be updated using an Excel file, which makes updates faster and easier. And while there are many more benefits, one of the most important to our clients may be their one step check out, which means that customers will be able to check out faster.
This is a preview of “Automated Product, Customer and Order Migration and Integration into Volusion”
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A few weeks ago one of our clients came to us, concerned about an “unauthenticated source” message displaying in his browser when viewing his site. He was worried that this signal might scare off users.
The main reason this was happening was because there is “insecure content” on his site. While that sounds pretty scary, it’s really not all that uncommon. Technically, just about any site that doesn’t have an SSL certificate has insecure content.
But what is an SSL? How does it work? What are its advantages and disadvantages? Read on to find out!
First Things First
This is a preview of “Upgrading to SSL: The Advantages and Disadvantages”
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I love type but it is something that I am, admittingly, still mastering. This is mostly because I don’t have as much time as I’d like to practice and experiment with typography. But this week, I’ve set aside some time to do a little reading and brush up on my typographic skills. This post will serve as a recap for this refresher.
What is a typeface?
According to James Craig’s Basic Typography: A Design Manual, a typeface is “a specific design of an alphabet.” Some examples of typefaces are Baskerville, Helvetica, Futura, Times Roman, or Arial.
This is a preview of “Typography – Why it’s Important for Marketing”
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When most people consider web or graphic design as a profession, they typically picture a designer working at, well, a design firm. However, design seeps into nearly every single aspect of everyday life. The screen you’re reading this on? It was designed. The chair you’re sitting in? Also designed. The cup you’re sipping coffee out of? Yep, a designer also had a hand in making that too.
When considering design in this way, it comes as less of a shock that designers are a natural fit for marketing companies. However, not all clients see things this way. Some clients think that in order to receive the best work, you should always work with a company that strictly works in design.
This is a preview of “Convincing A Marketing Client Your Design Work is Worthy”
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I listened with intense interest to two keynote speeches at PubCon in Las Vegas last week. The first, on Tuesday, was given by Jason Calacanis, founder and Chief Executive of Inside.com, as well as a long time angel investor, mainly in the techno-media arena. The second, on Wednesday, from Matt Cutts, long time director of Google’s Webspam division.
Calacanis’ keynote speech was just loaded with great information on the “State of Media,” all media. Frankly, I could not think of a single individual that could demonstrate a greater command of the subject, its history and its future. Jason provided valuable insight and perspective as to who the players are, the likely winners and losers, including future winners that few, even in this relatively tech savvy audience, were aware of.
This is a preview of “Google – Benevolent Partner or the Root of all Evil?”
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Quite recently, I have taken up gardening as a hobby. So far, I’ve planted a variety of herbs, including rosemary, basil, cilantro, and mint, as well as tomatoes and orchids.
I’m enjoying it very much and cannot express the satisfaction I find in watching my plants grow and eventually make their way into my dinner.
What I’ve realized over the past few weeks is that nurturing my plants has several similar qualities to encouraging creativity at work. In this week’s post, I’ll discuss what gardening can teach you about creativity in the office.
This is a preview of “What Thyme Can Teach You About Being Creative”
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This week I had the opportunity to conduct usability testing on one of our client’s websites. As I’ve mentioned in a recent article, I love usability testing because it allows me to truly put myself in the shoes of the user.
In this article, I will discuss how to efficiently report a site’s usability to a client.
Creating the Test
To accurately report on usability, we must start at the beginning: with the test. Without an effective test, you can’t possibly give your client the accurate information they need.
This is a preview of “Efficiently Testing and Reporting Web Site Usability”
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I cannot stress enough the importance of effective feedback in design. Gaining effective feedback is the best way that we can improve our work.
But how do you coax this type of response from your clients?
In this week’s post, I will discuss how to get the best possible feedback from your clients so you can create the best work, and ultimately achieve the best results.
The first step to managing client feedback is to be completely transparent about their involvement from the beginning. Be sure to include details in the contract about how many mockups and review sessions the client is entitled to, and exactly what changes the designer will make.
This is a preview of “Getting Effective Feedback from Design Clients”
Read the full post (estimated 4:40 mins reading time)