How to Force Minimum Quantity / Incremental Quantities in Volusion Ecommerce

When it comes to running a successful Ecommerce business, minor details and functionality can make big differences. If you are processing hundreds of orders daily and have thousands of users visiting your site at any given time, usability means everything and you should do everything in your power to increase conversion rates.

Customers hate minimum quantities when ordering online. However, based on the products you offer, the minimum quantity rule can be essential and make the difference between making and losing money on an order. Most Ecommerce companies have built-in rules for minimum quantities.

Advanced and Custom Product Category Filters and Search Result Pages for Volusion

If your eCommerce store offers two hundred products or more, it’s going to be difficult for your users to find exactly what they’re looking for quickly. While you may want to make it easier for your customers, your category structure and Volusion’s built-in search tool will not always be sufficient for this functionality. Also, if you offer thousands of products with many different options, the need for it becomes paramount.

Benefits of an Advanced Search Function / Advanced Product Filter

An advanced product filter or search function offers many benefits for both you and your customers, including:

Custom Ecommerce Ordering Functionality for Styles, Options and Uploading/Editing Logos, Embroidery and More…

Courtesy of O’jay Barbee @

Custom products are one of life’s many joys. From personalized t-shirts and coffee mugs to throw pillows and ID cards, there are not many retailers who can give their customers that “made just for you” feeling. However, providing your customers with an easy way to select custom options in your online store can prove far more difficult.
The Problem

In general, eCommerce carts allow retailers to sell products with several custom options. Let’s pretend you’re an apparel manufacturer that sells t-shirts in bulk (or maybe you actually are!). You sell ten unique styles of shirts and each comes in five colors and five sizes. Each style and size has a different price, as well as a different weight, which you’ll use to calculate shipping costs.

Displaying Different Pricing Based on Location (States, Regions) on an eCommerce Site

location based pricingThere is no question that the demand for a product varies from one location to another. Healthcare doesn’t cost the same in New Jersey as it does in California. Neither does health insurance or even car insurance. Price fluctuation based on geographic location is perfectly normal when it comes to these industries as well as department stores, such as Macy’s and Nordstrom, and many other nationally based businesses

When it comes to eCommerce sites, location-based pricing is not illegal, but it is frowned upon. How would you feel if you lived in Florida and your cousin Billy in Kentucky bought a pair of sunglasses for $50 from the same site that charged you $60? Of course, you wouldn’t be too happy. (Though Billy in Kentucky probably would be! ;o)

The Importance of Database Analysis before an Ecommerce System Migration

Importance of Database Analysis before an Ecommerce Migration

Image courtesy of Vlado /

Marketing and consultation firms face a dilemma when talking to prospects that are planning an ecommerce migration. Unfortunately, prospects are all too eager to migrate but do not understand the importance of a thorough database analysis prior to migration. Database analysis is fundamental to the successful migration of your ecommerce site because the current system you’re using might have a database that is not organized to migrate.

Reasons to Make the Switch

Our prospects come to us ready to make the switch because they have an ecommerce solution that no longer fits their needs. There might be a few reasons why it’s time for you to make the switch.

Web Design in 2013: What I’ve Learned for the Upcoming Year

thinker-closeLike many employees around the world, last week I took a vacation. I was out of the office from December 24 to January 1. It works out to be a total of nine, glorious days when you include the weekend.

And it was truly long overdue.

It was the first time since 2005 that I’ve had a true Christmas vacation – with no work, and no school. Folks, that’s nearly a decade. And I am truly too young for that.

What Can Designers Learn From Spotify?


If you frequently read my articles here on the Optimum7 blog, then you probably know quite a bit about me. You know that I’m very passionate about what I do, love all things design, and am a bit of a gardening foodie.

But today, I’m going to tell you something you probably don’t know.

Are you excited? I am!

Minimum Quantity Ordering with Set Increments

shopping cart question markDepending what business you’re in, you may require minimum and/or maximum quantities on the products people purchase from you. Let’s say you sell business cards and require a minimum bulk purchase of 100 cards. While most people will understand that this means they can’t order 50 cards, they believe that they can still order 150 cards, or while it sounds nonsensical, even 105 cards. However, a minimum requirement may mean that you only sell your cards in increments of 100 (100 cards, 200, 300, and so on).

Optimum7 Workshops: Wufoo Forms and WordPress

wufooAt Optimum7, I do my best to grow a little bit every day. Whether it is researching a new skill, learning a bit more about a client’s industry, or simply making time to get to know a coworker a little better, I find it very important to adapt and evolve both professionally and personally.

One of the ways we facilitate this growth at Optimum7 is through the use of an internal forum. On our project management system, we’ve designated a section that is purely for employees to ask and answer questions, or request tutorials for skills they’d like to improve.

What Designers and Users Can Learn from Phishing Scams

statefarm-fishermanToday is December 9 and I am fully immersed in the holiday season- in case you couldn’t tell from last week’s post. I’ve nearly completed all of my holiday shopping, the tree is up, and Christmas cards have begun to find their way in and out of my mailbox. Yes, indeed, the holidays are officially here, and I just love it!

But do you know who else loves the holidays?

Thieves, scammers, and phishers.

In this week’s post, I’ll discuss what web designers can learn from phishers.

What is phishing?

Automated Drop Shipping Product and Order Fulfillment Integration via XML or API

Automated Drop ShippingWhether you’re an e-tailer or a supplier, you know how beneficial drop shipping can be for your business. Businesses have no inventory to deal with, no overhead to worry about, no pre-sale costs for goods and thus, no risk. Suppliers are able to increase business and profits.

But nothing in life is without its flaws. There are also some cons when it comes to drop shipping. This includes less competitive pricing and lack of control over product selection and inventory. If something is out of stock, it’s out of stock.

The Biggest Problem

Let’s Talk Taste – Well-Designed Food Sites

This week, I am positively giddy now that the holiday season officially is in full-swing. The weather is changing ever so slightly from blistering heat and rain to the 50-degree temperatures that any native Floridian like myself calls “cold”, Christmas songs are beginning to make their way into my Spotify radio, and every house smells of delicious home-cooked meals.

I’m talking, of course, about Thanksgiving. A favorite holiday of mine for as a long as I can remember, Thanksgiving has always been associated in my house with overeating, boisterous family members, and all-around cheerfulness and this weekend will be no different.