Link building is the most important element towards achieving great search engine rankings for your targeted keywords. While you can purchase backlinks and you can create Backlinks just by registering with online directories, the best Backlinks are those that are highly relevant, targeted on just one or two keywords and are naturally occurring. These Backlinks score the most points with Google et al. Content is the main fuel needed to actually attract and secure these Backlinks ultimately building your way to an impressive quantity and quality of links pointing directly into your site. So let’s review some basic forms of content and how you can use the content to build links.
Link Building with Content
Posted in Link Building Tagged Backlinks, bookmarking, Content, Link Building, search engine rankings, SEO Leave a comment
Effective SEO Tricks
How to Think Like a Search Engine Spider
Tricks and SEO are not really terms that go together. SEO is not about tricks, despite what some Blackhat SEO operators may tell you. Rather, SEO is about a set of processes, both onsite and offsite, that work together to “convince” Google, Yahoo and Bing et al that your website should be ranked higher than the others for a particular keyword or phrase. Whether you call them tricks or processes or techniques, here are some effective SEO steps that actually make a difference:
How Google’s New Algorithm Will Affect SEO
Recent changes in Google’s search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:
- Fast Indexing
With the introduction of Google Caffeine, there will be no more “sandbox”. The indexing time frame is down to about 15 minutes now if you have a dynamic sitemap submitted to Google Webmaster Tools. This means that unique, steady content will take even more precedence in search engine rankings.
Posted in Search Engines Tagged Google, Google Algorithm, Google SERPs, Indexing, keyword density, load time, Page Rank, paid links, SEO, SERPS Leave a comment
Common SEO Mistakes
As sophisticated and complex SEO is, there are basic common mistakes that we see all of the time from new clients:
- Failing to read, understand and closely follow the Google Webmaster Guidelines. It’s free, informative and authoritative to say the least. The 800lb gorilla is providing you a wealth of information including all of the do’s and don’ts and why? Pretty basic stuff and often overlooked.
- Poor URL selection – either too long or non-descriptive, sometimes just a series of seemingly non-related letters or abbreviations. URL’s should be easily read, recognizable and ideally actually contain the most important keyword. Sometimes URL’s are better purchased if you can find one that is relevant and already has some page rank or authority value.
Facebook PPC vs. Google PPC
Facebook is a social network that has had the success of breaking into the social networking scene and surpassing its competitors all the way to its current position at the top of the social media sphere providing its services to over 400 million users.
Facebook provides a PPC (Pay per Click) service that focuses on the various niche markets that engage on the social network. The social site allows you to target your ads to only be viewable on specific profile pages.
Here is a view of the setup and the various demographics on Facebook:
Posted in PPC Tagged Click through Rate, Facebook, Facebook PPC, Google PPC, increase traffic, Niche Market PPC, Pay Per Click, PPC, Social Network Leave a comment
How Effective is Email Marketing?
Everyone gets them. Lots of people profess to not like email ads, and say they’re an annoyance…lots of people just delete them right away. Still, email marketing, if handled properly, can be a very effective tool for marketers. Email marketing can be very cost-effective, and with recent advances in Web analytics, it can be targeted to the exact target market you are trying to reach. One report recently found that using analytics can bring nine times the revenue and eighteen times the profits of shotgun-style broadcast emails.
Link Building Methods & Opportunities
Just as friends are important to your authority (influence) on Facebook, and followers are important to your authority on Twitter, Backlinks are important to your website’s authority within search engines. Backlinks are inbound links originating outside of your website to pages within your website. However, not all Backlinks are created equal; Google et al value Backlinks differently based on how they are achieved and the source of the link itself. You can buy your Backlinks. You can register your URL on thousands of Directory sites … this will create Backlinks but it will score few points with the search engines as they are not highly valued. The most highly valued Backlinks are driven by great content that is adopted or linked to by high value websites. High value websites include those websites that have high Google PageRank (PR).
When to Hire an SEO Copywriter
Let’s make an upfront assumption. You already have a website with the page content already done. You have your on-page SEO elements like titles, meta descriptions, and your sitemap all ship-shape. You recognize or have been advised that the addition of new content to the site and getting Backlinks are essential to getting ranked on the search engines and critical to SEO processes. A lot of assumptions here, however necessary, to establish the focus of this writing.
Here are the questions you need to answer:
- Can you write?
- Do you have time to write 2-3 articles of 500 words each every week?
Posted in Copywriting Tagged Blogs, Content, Copywriting, Press Releases, SEO, syndication 2 Comments
Small Business Web Marketing
Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it’s important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they’ll be able to take advantage of the benefits of web marketing and avoiding SEO schemes and companies that use unethical marketing and execution practices.
SEO Friendly Shopping Carts
Just as with websites in general, online shopping carts are of little value if they aren’t SEO or Search Engine Friendly. If you can’t be found online or your products can’t be found online, your store is just in your imagination.
Posted in Ecommerce Tagged Backlinks, Content, E-Commerce, promotion, Search Engine Friendly, SEO Friendly Shopping Carts, SEO strategy, Volusion Leave a comment
Guaranteed SEO Results… Really?
- Nobody can claim “guaranteed rankings.” For anyone who’s in the process of seeking Search Engine Optimization services, this should be a huge red flag. Is it possible to guarantee the future strategies of your competitors? Of social networking sites like Facebook or MySpace? Or of search engines? Of course it isn’t. Those that claim guaranteed rankings are telling you what you want to hear; not what you need to know. Be careful about “play on words” i.e. “guaranteed page 1 of Google” can be achieved by placing ads (sponsored listings or PPC) that will show up on page … this is NOT SEO because SEO generate organic rankings … the ones that fill the main body of the page.
Higher Search Engine Rankings
This is a preview of “Higher Search Engine Rankings”
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