We receive several calls every day from people frustrated with their current shopping cart on their websites. Typically, these issues are fairly easy to fix, so we tell them what they need to know or guide them to the right forums, they get their problem fixed, and move on. Other times, we get calls from people that have just had it with their current e-commerce solution and just want out. The technology is outdated and not user friendly, they want custom functionality that their current solution doesn’t support, or they are simply looking to switch to something more modern and scalable.
Some time ago, I was browsing the web and came across a Nielsen report titled, How Loyal Are Your Customers? The survey polled more than 29,000 people among 58 countries to evaluate consumers’ views on their level of loyalty to various products, which were broken down into sixteen categories. These categories ranged from fast-moving goods, such as bathroom staples, to technology products. Although the results were remarkable, they weren’t that surprising.
I spend a lot of time working on e-commerce migrations, database structuring with a plethora of E-commerce systems —, and one of the things that has always struck interested me, is the way they handle images. Most packaged solutions like Volusion, MagentoGo and Shopify make it relatively simple to upload a picture to a product or category – event to options in some cases. Being a manual process, this problem is greatly exacerbated if your store has thousands of products.
One of the most frequent questions we get from our clients is, “What else can I do to increase my e-commerce sales?” While we support a long term marketing strategy to improve revenue for e-commerce businesses, there are things that you could do to push sales for your site in the short term. Here are some very effective strategies.
Getting listed on Google Products is a must for every e-commerce site. It might seem like a difficult process but it’s actually very easy. Most likely, you can export a data feed of your products from your e-commerce system, do some edits and upload to Google Shopping via AdWords. You must have an MPN (Manufacturer’s Part Number) or a UPC (Universal Product Code) for your products.
We all use travel websites like Booking.com, Expedia.com and Orbitz.com. There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels?
There are hundreds of thousands of hotels in the world. They all have one thing in common: being listed on one or more of these big travel sites. If you are a hotel owner, then you probably know that these websites take around 15-25% commission from every hotel booking. That’s a big chunk!
Most people have a love/hate relationship when it comes to gift cards; they love to get them but hate to give them because they’re often seen as an impersonal gift. I, for one, see them as the perfect solution to the pointless pondering of the “what should I get her?” conundrum. As they say, “If it’s the thought that counts, I’m counting on you to think for yourself.” No guessing, no wondering, we know what we like and do not like. You know this, I know this, but most importantly your customers know this. Gift cards are a basic necessity for brick and mortar stores and, impersonal or not, they are not going anywhere.
The era of “fair and equal opportunity” on the Internet is over, which means that when it comes to digital marketing strategies, a cookie cutter approach for small and medium sized businesses will simply not work. Even just a year ago, online marketing was a much different game than it is today. When Optimum7 was founded nine years ago, you were practically guaranteed rankings, traffic, and ultimately monetary gains if you were able to set up the right infrastructure, abide by certain rules and generate content consistently. Those wise enough to invest marketing dollars in strategies like SEO and paid search faced one of three outcomes.