Long gone are the days of hoping your ideal customer will come across an advertisement you posted in a newspaper or magazine, or hear your jingle on a local radio station and contact you for more information. And aren’t we all thankful for that? Since the world digitized, we finally have the ability to track, measure and analyze our outreach efforts. We can now make personal connections with companies that need, or who may not even know they need, our services.
We receive several calls every day from people frustrated with their current shopping cart on their websites. Typically, these issues are fairly easy to fix, so we tell them what they need to know or guide them to the right forums, they get their problem fixed, and move on. Other times, we get calls from people that have just had it with their current e-commerce solution and just want out. The technology is outdated and not user friendly, they want custom functionality that their current solution doesn’t support, or they are simply looking to switch to something more modern and scalable.
Ordering food for delivery has become incredibility popular thanks to integrated online ordering systems. Mostly large pizza chains such as Dominos paved the way for the convenience of ordering food online. Their “Track Your Pizza” functionality is still very famous. Since ordering food for delivery online is very convenient, websites like GrubHub took advantage of this by aggregating thousands of restaurants and adding their menus to their system.
Only a few days ago, I had a heated phone conversation with a brand new customer. The focus of the conversation was our response time to an email he had sent only a few hours prior to our call. He was so upset that he was ready to cancel his service with us. Needless to say, I managed to convince him that this was a simple misunderstanding and he didn’t cancel.
Regardless of its size and model, a website redesign is a delicate and often complex undertaking for any business. In today’s competitive market, the design of a website is more than just your “online presentation card;” it is the face of your brand and your identity. And, now more than ever, it is the means by which many businesses generate and conduct business. This kind of project can have a direct effect on your revenue stream, which means the firm you hire may be holding the livelihood of your business in their hands.
Have you ever worked in a perfect work environment? One where people respect each other’s time, where they make an effort to support and encourage other team members any way they can, where there are no tattle-tales?
I know I haven’t, so if you have I really envy you.
Whether it’s small or large, every organization is home to a handful of these kinds of people. And the simple truth is that you have no other option but to learn to deal with them. That is, if you’re planning on a successful, long-term career!
The title alone can have most of you scratching your heads. That is, unless you know the basics of Google’s newest algorithm update, Panda 4.0, which was released in May 2014.
But before I analyze the changes involved in this update, I want to emphasize the fact that press releases still have a purpose. As a freelance journalist outside of my role at Optimum7, I heavily rely on press releases to retrieve accurate, sufficient information about an assigned event, person or story. Press releases offer the ‘who,’ ‘what,’ ‘when,’ ‘where’ and ‘why’ WITHOUT the fluff, or at least, that’s what they’re supposed to do. While I can’t speak for journalists who receive press releases through snail mail every day, I can imagine there is still a lot of junk to sift through.
We are a marketing company. Most companies in our field will take the route of explaining how to make your page more SEO friendly, and will give tips on how to rank on Google (blah, blah, blah). That’s not what this article’s about, but if you apply these tips then everything else will follow suit!
Have you ever created a title, written an entire article, and then realized the original title seems to make no sense? The first tip you can use is to choose your title last. Brainstorm all the brilliant ideas and possible titles, first, and jot everything down. Then, once you’re finished with the article you can go back and see which title fits the best.
Customers are the lifeblood of any business. Whether B2B or B2C, it’s always the customer you’re trying to impress, whose needs you’re trying to meet. Yet this isn’t always as easy as it seems. Dealing with people can often be the most difficult part of your job. Sometimes it doesn’t matter how much time you spend delivering good customer service; there will always be customers who are unsatisfied with your support or service. The key to success is learning to handle these situations head-on, staying neutral, and not getting emotional. This will allow you to serve your customers and protect your integrity.