Marketing is ultimately the science of persuasion. We use ads to convince people to choose us over our competitors or to buy now rather than later. We study analytics to see how convincing we actually are.
A basic understanding of some common psychological principles can really improve your messaging and increase the likelihood that a person will “convert,” or take the action you want them to take.
Just remember that no truth is absolutely universal in either psychology or marketing. There will always be people and situations that don’t fit the norm, so be sure to test your results!
This is a preview of “How to Influence Customer Behavior Using Psychology”
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Setting up a professional Amazon store to sell a product can be a lot of hard work, especially if you’re taking on the task alone. That’s why we’re here to save you from the trial and error you might go through before getting your products listed.
We’ll arm you with so many tips and tricks that you’ll be able to breeze past the initial setup of your store so your products sell on Amazon like a pro.
The first (and most obvious) thing you must do is to create an Amazon Seller account. If you already have a personal Amazon account, login and click on “Seller Central.”
This is a preview of “Amazon Store Setup: Getting Your Store off the Ground Quickly”
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Ecommerce Website Owners!
I’m not writing to you as a marketing / web design project manager, but as an average person who’s willing to shop on your website rather than Amazon. And let me tell you, no normal person is willing to have a nervous breakdown trying to buy a gift. It’s supposed to be fun. And simple. But after trying to buy a Mother’s Day gift this year, I think it’s time for us to have a little chat.
This is a preview of “6 Things You Can Do To Increase Ecommerce Sales By Mother’s Day”
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We recently had a client that decided to take on the role of email marketing themselves — and soon enough, they called on us to help. When we logged into their email marketing system, we were able to see how many emails were sent and opened in previous campaigns.
The numbers were astounding — but not in a good way. Out of the 24,000 emails sent out, only 900 were opened.
Uh oh. While 900 might sound like a lot of views initially, it’s not enough. Based on this data, less than 4% of their emails were opened — and don’t let us get started on the CTR.
This is a preview of “6 Tips to Keep Your Email Campaign Out of the Spam Folder”
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The US has become an educational mecca for international students because it’s home to some of the best institutions and programs of study the world has to offer.
Yet foreign students often require additional support as they research universities, programs and suitable opportunities.
So if you want to recruit the best talent the international community as to offer, your .edu site will need a page dedicated specifically to your international students program.
But what should it look like? What kind of information should you include? How can you make sure you’re a top choice for students and not just a standby?
This is a preview of “Revamp Your University Website and Marketing to Target International Students”
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Google recently announced that it would be making significant updates to its algorithm and how it ranks mobile search results on April 21st 2015.
Mobile-Friendly Websites Will Rank Better in Mobile Search
This update will start labeling websites as “mobile-friendly.” This designation will be an important factor that determines whether your site should rank higher in mobile search results.
Google says this algorithmic change will have a “significant impact” on mobile search results and affect all languages worldwide.
This is a preview of “Google’s New Responsive / Mobile Site Algorithm May Affect your Rankings”
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We receive several calls every day from people frustrated with their current shopping cart on their websites. Typically, these issues are fairly easy to fix, so we tell them what they need to know or guide them to the right forums, they get their problem fixed, and move on. Other times, we get calls from people that have just had it with their current e-commerce solution and just want out. The technology is outdated and not user friendly, they want custom functionality that their current solution doesn’t support, or they are simply looking to switch to something more modern and scalable.
This is a preview of “E-Commerce Store Migration 101: What You Need to Know Before Migrating Your E-Commerce Store”
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Some time ago, I was browsing the web and came across a Nielsen report titled, How Loyal Are Your Customers? The survey polled more than 29,000 people among 58 countries to evaluate consumers’ views on their level of loyalty to various products, which were broken down into sixteen categories. These categories ranged from fast-moving goods, such as bathroom staples, to technology products. Although the results were remarkable, they weren’t that surprising.
This is a preview of “Love and Marriage, Go Together Like — Brands and Customers?”
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I spend a lot of time working on e-commerce migrations, database structuring with a plethora of E-commerce systems —, and one of the things that has always struck interested me, is the way they handle images. Most packaged solutions like Volusion, MagentoGo and Shopify make it relatively simple to upload a picture to a product or category – event to options in some cases. Being a manual process, this problem is greatly exacerbated if your store has thousands of products.
This is a preview of “Advanced Image Restructuring & Uploading for an E-Commerce Website”
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One of the most frequent questions we get from our clients is, “What else can I do to increase my e-commerce sales?” While we support a long term marketing strategy to improve revenue for e-commerce businesses, there are things that you could do to push sales for your site in the short term. Here are some very effective strategies.
Getting listed on Google Products is a must for every e-commerce site. It might seem like a difficult process but it’s actually very easy. Most likely, you can export a data feed of your products from your e-commerce system, do some edits and upload to Google Shopping via AdWords. You must have an MPN (Manufacturer’s Part Number) or a UPC (Universal Product Code) for your products.
This is a preview of “Top Strategies to Push Short Term Sales for Your Ecommerce Store”
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We all use travel websites like Booking.com, Expedia.com and Orbitz.com. There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels?
There are hundreds of thousands of hotels in the world. They all have one thing in common: being listed on one or more of these big travel sites. If you are a hotel owner, then you probably know that these websites take around 15-25% commission from every hotel booking. That’s a big chunk!
This is a preview of “Building an Integrated Agency / Hotel Booking System with WordPress”
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