Today Google launched an “algorithm improvement” that looks at the layout as well as the amount of content “above the fold” of a page. For those unfamiliar with the term, “above the fold” refers to the content visible to the user from the moment they enter the page without having to scroll. This change aims to target and punish pages filled with ads and useless information upon first entrance and it will only affect 1% of search results. However, this is just a reiteration of what Matt Cutts posted on Google’s Webmasters blog.
Google Launches Page Layout Algorithm Changes
How Can You Make Money with Drop Shipping in 2012?
There’s no question that everyone wants to make money online, but only a select few have the skills, ambition and the know-how to do it. Obviously, most people who want to achieve this goal want to go about it by not taking too much risk, including making big investments stocking products to support an ecommerce site. That’s why “Drop Shipping” is a valuable option. However, please bear in mind that for every drop shipping ecommerce business out there that makes money, there are 9 that do not. The reasons are:
- They do not have an effective E-commerce Solution that can handle drop shipping.
How Will SOPA Affect your Internet Marketing and SEO?
Wikipedia, Google, Reddit and many other sites are on blackout today on a mission to protest the SOPA (Stop Online Privacy Act). While many business owners and technology analysts cannot forecast the exact repercussions of such a bill, there is great concern and consternation.
We wanted to take a minute and try to suggest how this may affect small and medium sized business. There are hundreds of thousands of websites in USA that make money online and we believe that this bill would affect everyone. Here’s how:
SEO Business Partnership Guide
Many people might criticize the idea of an internet marketing company developing an outbound sales team. They might discredit the SEO Company’s capability to generate enough business for itself through its website; a capability innate to the services it offers. Some people might ask themselves, “How can I trust a company to increase sales through my website, when they can’t even do it for themselves?”
Well, SEO and internet marketing companies are no different from any other business that applies various marketing strategies and employs various resources to grow its business. A savvy business owner will diversify its lead sources, putting eggs in many baskets. So it’s perfectly reasonable for a company selling inbound marketing to employ outbound marketing as part of its mix.
SEO for Small Businesses
Small businesses seeking to generate online business success face many significant issues that need to be thoroughly understood to achieve their goals. One thing for certain … you will need to have a well-designed, engaging website and that website needs to be found by those who are looking for you online through search engines, the social media, et al. Being found is no easy task as anyone who has tried it will tell you. It requires SEO (Search Engine Optimization) and mastering it to be successful. This is a central issue. What is “mastery” of SEO? Can you do it? Can someone else do it? How do you find someone else to do it, especially if, like most small business owners, you are completely focused on the business of your business and can’t devote the time and attention that SEO requires? Here I will provide our readers with the key issues and components to be aware of, the considerations involved and the options available to small businesses.
SEO Value for Businesses and Clients
If you are an Internet Marketing Company and you are providing Search Engine Optimization (SEO) services, the actual real value that you are providing may not be nearly as obvious to your clients as it may be to you. Professional SEO Companies are constantly working on dozens upon dozens of processes involving onsite and offsite SEO all focused on increasing rankings and traffic to their clients’ websites. At the same time you are monitoring and measuring progress using analytical tools of all kinds including Google Analytics, Omniture, SEOMOZ, SpyFu and there are literally hundreds of others. While you may be intimately familiar with the stats and the progress or lack thereof, your clients are busy doing the business of their business and do not have the time or even the interest to know all of the things that the SEO may know on a micro-granular level. At the same time, the bottom line is the bottom line and the SEO Client needs to know what progress is being made in ways that they can readily understand. Ultimately, when decisions are made whether to renew your SEO Agreement, it comes down to ROI; how much did I invest in SEO and how much new business did I get and is it worth it?
SEO Challenges; The Business Uncertainties of SEO and How to Deal with them
If you are an SEO Company, you certainly have a full plate of business uncertainties that will always keep you on your toes. There are many different types of uncertainties and each of them requires a plan of action or strategy to effectively deal with them. The uncertainties range from the technical side such as Google algorithm updates like Panda to sales uncertainties due to the inherent costs associated with Professional SEO Services to economic uncertainties, personnel uncertainties, support network uncertainties and client uncertainties. As the President and CEO of Optimum7, I feel I have something to offer the online community in sharing these and how we effectively deal with them.
HTML5 for Online Business and Web Design
What is HTML5?
HTML5 is a new set of browser technologies that helps you build better sites faster. It introduces various new capabilities to web browsers that were traditionally only available via fully installed applications.
HTML 5 is the latest specification of HTML and most browsers are beginning to support it. Adobe Flash does not run well on mobile browsers. It has been abandoned as a viable mobile technology. Since mobile web browsing is already surpassing traditional web browsing, HTML5’s importance is growing exponentially.
Strategies and Tools to Backlink Efficiently for Authority
The most frequently asked questions on the Internet include: “What is a Backlink”? “Why is backlinking so important to drive traffic and online visibility?” “Why does Google pay so much attention to Backlinks”?
For those who have no clue what a backlink is all about, here’s a brief description.
What is a backlink? And Why does Google pay so much attention to Backlinks?
How to Set Up an SEO Friendly Blog
People start blogging for many reasons but a blog that allows you to express your passions and interests always comes through as more genuine. Creating a blog begins with an idea and a desire to share information; but in order to be successful you must have a plan set in place. A plan will help ensure, that your blog will continue to grow in visibility, popularity, and bring in a continuous, steady flow of web traffic. Not just blogs but any site on the web needs to be able to be found by the right audience. It’s one thing to write a great blog. It’s quite another thing to actually be found and “heard.” It’s kind of like the saying “if a tree falls in the forest but no one is there to hear it, does it make a sound?” If you’re already taking the time to share what you have to say to the world, make sure you also take the time to build a blog that is easily found by the search engines with an SEO (Search Engine Optimization) friendly foundation.
How to Integrate your Internal Inventory Database with Volusion Using Volusion API in Real Time
Integrating your Internal Inventory Database with Volusion using Volusion API in Real Time
A few days ago, I was asked to develop a solution for one of our Ecommerce clients.. We were discussing how to implement this integration solution and my Project Manager said “the client’s site is hosted with Volusion”.
The first question that came into my mind was “What is Volusion?” At that moment, I thought that Volusion was one of the thousands of shopping cart software that exist on the web. But I didn’t want to interrupt him, so I let him finish presenting the problem, and then there would be time for my questions.
Adding Authorship Data on Your Website; Microdata and Practical Examples
Microdata and Google Authorship Data are today’s newest forms of metadata, a term typically described as “data about data”. Metadata has historically been used in libraries, as a tool for giving purpose to information that would otherwise be mere strings of words. The data was always intended to add meaning to such strings of words, but the ultimate goal of metadata on the web today is to improve the overall user experience. With the introduction of HTML5, Microdata, and Google Authorship data, collectively referred to by Google as “Rich Snippets” when extracted from web pages, search engines are finally making practical use of this notion and implementing metadata on a large scale.