Love and Marriage, Go Together Like — Brands and Customers?

Love and Marriage, Go Together Like — Brands and Customers?

Tom Fishburne/Marketoonist.com

Some time ago, I was browsing the web and came across a Nielsen report titled, How Loyal Are Your Customers? The survey polled more than 29,000 people among 58 countries to evaluate consumers’ views on their level of loyalty to various products, which were broken down into sixteen categories. These categories ranged from fast-moving goods, such as bathroom staples, to technology products. Although the results were remarkable, they weren’t that surprising.


Advanced Image Restructuring & Uploading for an E-Commerce Website

Advanced Image Restructuring and Uploading for an E-Commerce WebsiteI spend a lot of time working on e-commerce migrations, database structuring with a plethora of E-commerce systems —, and one of the things that has always struck interested me, is the way they handle images. Most packaged solutions like Volusion, MagentoGo and Shopify make it relatively simple to upload a picture to a product or category – event to options in some cases. Being a manual process, this problem is greatly exacerbated if your store has thousands of products.


Top Strategies to Push Short Term Sales for Your Ecommerce Store

Top Strategies to Push Short Term Sales for Your Ecommerce StoreOne of the most frequent questions we get from our clients is, “What else can I do to increase my e-commerce sales?” While we support a long term marketing strategy to improve revenue for e-commerce businesses, there are things that you could do to push sales for your site in the short term. Here are some very effective strategies.

Google Shopping

Getting listed on Google Products is a must for every e-commerce site. It might seem like a difficult process but it’s actually very easy. Most likely, you can export a data feed of your products from your e-commerce system, do some edits and upload to Google Shopping via AdWords. You must have an MPN (Manufacturer’s Part Number) or a UPC (Universal Product Code) for your products.


Building an Integrated Agency / Hotel Booking System with WordPress

Building an Integrated Agency / Hotel Booking System with WordPressWe all use travel websites like Booking.com, Expedia.com and Orbitz.com. There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels?

There are hundreds of thousands of hotels in the world. They all have one thing in common: being listed on one or more of these big travel sites. If you are a hotel owner, then you probably know that these websites take around 15-25% commission from every hotel booking. That’s a big chunk!


Integrating Your In-Store Gift Card System with Your E-Commerce Store

Integrating Your In-Store Gift Card System with Your E-Commerce StoreMost people have a love/hate relationship when it comes to gift cards; they love to get them but hate to give them because they’re often seen as an impersonal gift. I, for one, see them as the perfect solution to the pointless pondering of the “what should I get her?” conundrum. As they say, “If it’s the thought that counts, I’m counting on you to think for yourself.” No guessing, no wondering, we know what we like and do not like. You know this, I know this, but most importantly your customers know this. Gift cards are a basic necessity for brick and mortar stores and, impersonal or not, they are not going anywhere.


Why Your Business Needs to Embrace Technology Before 2014 Ends

steve carrell2014 is almost over business owners! And if technology hasn’t been your BFF this year, it’s in your best interest to make a few overtures of friendship as you come to terms with its necessity – otherwise your customers may leave you behind.

Every year, thousands of small and local businesses go into business with high hopes for success. Unfortunately, a lot of these businesses will exit just as quickly. Even well established businesses are losing traction. Of course, a stable economy, an in-demand product or service, a firm understanding of your target audience and a little bit of luck all play a major role in your success and how long you’ll be around; however there are additional factors to consider.


The Perfect CRM; Podio, WordPress and Custom Programming

The Perfect CRM; Podio, WordPress and Custom ProgrammingA centralized and integrated employee, customer, task and sales management system is essential to running a profitable business. Regardless of which industry you are in, you will need such a platform to handle your day-to-day operations efficiently.

Unfortunately, most small and medium sized businesses do not use a centralized project/client management system or CMS. As Internet technology consultants, we see the efficiency issues and the high margins of error in completing tasks these companies have as we work with them to address their problems all of the time. An integrated platform should be a custom platform offering multiple functionalities directly addressing your organization’s requirements. Here are some elements that we have built into such an integrated system for our clients:


Vetting a Digital Marketing Firm – 3 Deal Making or Deal Breaking Factors you MUST Consider

Vetting a Digital Marketing Firm - by Jose Miguel VeraThe era of “fair and equal opportunity” on the Internet is over, which means that when it comes to digital marketing strategies, a cookie cutter approach for small and medium sized businesses will simply not work. Even just a year ago, online marketing was a much different game than it is today. When Optimum7 was founded nine years ago, you were practically guaranteed rankings, traffic, and ultimately monetary gains if you were able to set up the right infrastructure, abide by certain rules and generate content consistently. Those wise enough to invest marketing dollars in strategies like SEO and paid search faced one of three outcomes.


Generating Leads from a B2B Outreach Strategy

Generating Leads from a B2B Outreach StrategyLong gone are the days of hoping your ideal customer will come across an advertisement you posted in a newspaper or magazine, or hear your jingle on a local radio station and contact you for more information. And aren’t we all thankful for that? Since the world digitized, we finally have the ability to track, measure and analyze our outreach efforts. We can now make personal connections with companies that need, or who may not even know they need, our services.


#That’s #NOT #How #We #Use #Hashtags #!!!

Dear social media user,

You want to increase the number of people who follow you, reach people outside your fan base and generally have the whole world acknowledge how well you cook or how beautiful last night’s dress was. Sorry to break the news, but you’re not going to get anywhere using hashtags the way you do. While the internet may not have actual laws about using the hashtag, there is certainly an unspoken set of rules that people should follow!

Let me ask you a simple yet important question:


E-Commerce Store Migration 101: What You Need to Know Before Migrating Your E-Commerce Store

E-Commerce Store Migration 101- What You Need to Know Before Migrating Your E-Commerce StoreWe receive several calls every day from people frustrated with their current shopping cart on their websites. Typically, these issues are fairly easy to fix, so we tell them what they need to know or guide them to the right forums, they get their problem fixed, and move on. Other times, we get calls from people that have just had it with their current e-commerce solution and just want out. The technology is outdated and not user friendly, they want custom functionality that their current solution doesn’t support, or they are simply looking to switch to something more modern and scalable.


Things to Consider When Producing Potentially Viral Content

Things to Consider When Producing Potentially Viral ContentA dream of almost any business that heavily utilizes digital marketing strategies is producing content that actually goes viral. Who doesn’t want their content spread across the Internet? After all, that’s how you transition from nobody into somebody, isn’t it?  But is it a good way to help customers remember your brand? And, more importantly, what happens to a brand after it produces viral content?