Search Engine Marketing is the promotion of an internet website resulting in highly visible listings and / or paid advertising in the major Search Engines i.e. Google, Yahoo and MSN. Search Engine Listings can be broadly put into 2 distinct categories; Paid Advertising or Sponsored Search and Organic Listings. Visually, these 2 categories can be seen in the following illustrated image of a typical Google search result:

The green shaded box is where you will always find the 10 top listings on the first page of results.  These listings are organic listings and are not advertisements.  They represent the 10 most RELEVANT web pages for the keyword being searched as rated by Google.  No money was paid to Google for these listings … these results are earned through successful Search Engine Optimization or SEO.

The 2 blue-shaded areas just above and to the right of the organic listings are the paid advertisements or sponsored listings.  In general, these ads represent the successful bids of the advertisers, although this is certainly not the only criteria involved (see PPC Management  for more on this).

So it is successful SEO that generates high organic, sometimes called, natural listings.  It is successful Pay-Per-Click (PPC) management that produces sponsored ads.  These are the two broadly defined areas of Search Engine Marketing.

SEO

Optimum7 SEO is our flagship Search Engine Marketing Service.  The main advantage of Optimum7 SEO vs. others you may investigate is that the service is entirely focused on results and the ROI of our clients.  To explain how we are different, consider the following “packages” of services offered by other so-called SEO companies:

•    Link building programs – one example is the promise of 150 backlinks in 4 months … price, $8,000
•    Meta Tag Creation
•    Directory Submissions
•    Site Map Creation
•    Competitive Analysis
•    Keyword Analysis
•    Page Optimization
•    Press Releases
•    Copywriting

And the list goes on …

Do you see anything here that says anything about results as it affects your bottom line?  Do you even understand how the above services do anything to generate positive results?  How can you make a determination or anything close to an informed business decision on these “packages” that are sold separately and therefore are not integrated or focused on anything?

Quoting from another SEO website “… our fees are based upon how much work needs to be done …” In other words, their fees are about them and not about you.

We have a better answer … a much better answer!

Consider this: As much as 65% of our fees at Optimum7 are contingent and scaled upon the actual results achieved by our search engine professionals. Results = high rankings / visible rankings. In fact these performance-based fees are only paid if your keywords rank on the top 3 pages of the top 3 search engines. When we say we are focused on results, it’s not just a bunch of talk. This is serious business and serious production. 

Optimum7 SEO is a service paid largely on performance regardless of the number of SEO sub-specialties we employ.  We customize our SEO solutions based on the results of our findings in the all important RESEARCH STEP.  Once completed, we take the results of the research to custom design an execution plan and schedule which can involve any and all combinations of our main sub-specialties: 

• Client Consultation & Consulting
          o    Keyword Research
          o    Competitive Research
  
  
• On-Site Optimization – reformulation and reconfiguration of all of the “internals” of the site and each of the web pages within the site with the objective of making them “search-engine friendly.”
  
  
• Off-Site Optimization – the creation and deployment of unique and highly relevant and targeted content published throughout the web, each with a direct one-way arrow directly pointing to complementary content located within your website.
  
  
• Content – both on-site and off-site optimization is dependent on the steady stream of fresh, unique and relevant content.
  
  
• Copywriting – while some clients have copywriting capabilities in-house, Optimum7 offers this service for those who do not have the human resources to consistently produce the content needed for successful SEO.
  
  
• Indexing – Submissions to online directories to gain additional one way links to the website.
  
  
• Sitemap Submissions to all major search engines to insure that the spiders understand what your pages are all about.  Continuing this process is critical as new, fresh content is added regularly.
  
  
• Social Bookmarking – yet another increasingly important factor in generating traffic and one way links pointing directly into your website.
  
  

Having listed all of the major sub-specialties involved, it still doesn’t complete what we mean by Optimum7 being a performance-based service and not a set of individual, pay through the nose, seemingly unrelated services.  It goes beyond even that.  Consider that Google is changing all of the time.  What we did last year to accomplish great results is different than what we are doing this year... next year and future years will bring plenty more changes.  You don’t need to be concerned with Optimum7 because you are covered by Optimum7 SEO --- a service that is results based --- what this means to you is that regardless of the inevitable changes in search engine technology, you are paying for service … not the packages.  It is your insurance against “package obsolescence.”

So why pay $8,000 here and $10,000 there for individual packages with no commitment or incentive to actually perform for you?  What good is 150 backlinks or 20 articles and 6 press releases if you are still nowhere to be found on the search engines? 

Use Optimum7 SEO for high performance that is tailored to meet your criteria.

PPC Management

PPC Management is the successful development and deployment of keyword-targeted advertising.  Google’s PPC is called Google Adwords.  Optimum7 focuses on Google Adwords because it represents the overwhelming majority of all of Sponsored Search Engine dollars; so staying true to our results-based approach we focus and specialize in Google Adwords Management for our clients.

PPC Management comes down to great execution of the following 5 key areas / steps

1.    Research

2.    Campaign, Ad Copywriting and AdGroup segmentation

3.    Bid Management

4.    Landing Pages

5.     Feedback Loop of ongoing statistical analysis

These key components all work together at Optimum7 to meet the key requirements and objectives of PPC Management.

1. Maximize Click-Through Rates (CTR) – the percentage of times that your ad is actually clicked to your landing page.
   
   
2. Maximize Conversions – the percentage of times that the visitor actually performs the “defining act” or the goal of the visit i.e. filling in a form, requesting more information, signing up, buying something from your online store or just picking up the phone and calling your designated number.
   
   
3. Optimized Budget – the feedback of stats through sophisticated analytics provides valuable data that provides guidance critical to management of the program i.e. which ads are working, which keywords are generating the most clicks, where money should be better targeted towards the most productive keywords and advertising, which landing pages produce the best conversion … what is changing with time (it always does hence the need for management).  
   

As with SEO, PPC Management is results-oriented and requires intensive research and monitoring to maximizing the ROI as influenced by conversions, sales and cost to produce the results.  Our clients benefit from regular reporting and consultation to continually evaluate, monitor and execute strategies that are indicated from the stats.

Search Engine Marketing from Optimum7.  Not packages.  Results.