Tag Archives: Internet Business

How Does Affiliate Marketing Work

Back in the day when every business had a storefront, some enterprising business owners developed a simple concept: finder’s fees. They would pay for a lead or sale – often quite well. Today, this idea has been updated to a program known as affiliate marketing. Affiliate marketing allows Internet business owners to capitalize on word of mouth and partners to increase their sales and their profits. It is one of the most popular methods for advertising a business.

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Viral Ads and Emails

Viral Ads and Emails

The Internet has revolutionized the way people communicate. Finding dates, friends, products, services, cool things to watch, secret societies, committing crimes are among the many things done online. Millions of people interact with each other, at the same time, in different areas and on many different topics all thanks to the way that the internet has revolutionized communication.

The aspect of selling and being sold is one of these elements. It has truly shaped the way marketing works and it has restructured it forever. Big brands and companies cannot just use their money and unlimited resources to get ahead anymore. Anyone can buy, sell or advertise online at a fraction of the costs of the traditional media such as TV, Print Ads, and Radio.

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The Most Valuable Prospect & The Most Valuable Tool

Prospect Lists, Telephone Directories, Databases, Mail Lists, Print Advertising, Radio & TV advertising, Trade Shows, Direct Mail, Coupon Books and Mailers, Restaurant Placemats, Billboards, Direct Mail, and, oh yes, Telemarketing … you know them all.  All proven methods supposedly as part of marketing strategies to promote sales, generate leads and establish brand names.  What do they all have in common?  Among countless other things, all have low levels (small percentages) of success.  They all depend on the laws of probability that a tiny percentage of recipients of the marketing message will be received at precisely the time the “prospect” is actually interested in actually buying the very product or service that is being offered.  For instance, it is commonly believed, and accepted that a 1% response rate to a direct mail piece is “good.”  And if you follow up the mailing with a telephone call (at significant additional expense), you can increase this rate to a lofty 3%!  

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