According to Google, 89 percent of all consumer research begins online. This makes it very important for you to control the information consumers see at the top of the search engine results. If your website gets outranked by negative information on the search engines that may be all prospects ever learn about you.
Fortunately, the Search Engine Optimization (SEO) strategies you employ for increasing your website’s visibility will also help protect your reputation online. Once you have that structure in place, reputation management is a matter of monitoring the Internet and responding quickly to address complaints before they escalate.