How to Optimize Ecommerce Product Pages to Increase Conversions

An effective and visually attractive product display can make the difference between closing sales, or losing opportunities due to customers becoming bored or confused. Your product display should be tailored to the type of merchandise you sell. For example, with luxury items like wristwatches and jewelry, customers appreciate having the ability to zoom in for a better look at the detail work on the product. Other products like clothing or tools are more engaging when displayed in motion using either videos or gifs. If pictures and videos don’t tell your product’s whole story, you may want to incorporate 3D displays into your pages. Such displays simulate a “hands on” experience, which can make customers more likely to complete the purchase.

Interactive features are the key to creating an engaging website that attracts visitors and retains customers. Your website can offer customers a more personalized experience with features such as the interactive clothing fitter. Optimum7 offers 8 functionalities that can boost conversions for your eCommerce store by optimizing your product pages. After working with a wide variety of eCommerce professionals, Optimum7 has a unique insight to offer when it comes to incorporating features that bring websites to the next level. See details on these 8 functionalities to optimize product pages, and contact Optimum7 today with any questions about how you can apply them to your own website.

Functionalities To Highlight Product Details

The Internet and eCommerce have come a long way in regards to how consumers can view products that are for sale online. Typically, shoppers get to see multiple images of products and additional details about the products, like sizes and materials used. However, sometimes customers want to know more!

  • Image Hover Preview With Zoom Functionality

This functionality is a popular feature on many eCommerce websites. The concept of the functionality is simple: Users simply hover their mouse cursors over product images on websites and onscreen windows with zoomed-in sections of the product images are displayed. When the mouse cursors move over product images, the onscreen windows change to coincide with the product images underneath the mouse cursors. With this functionality, it’s easy for your customers to get a better look at product details quickly and without any effort at all.

Similar to the Image Hover Preview functionality, the Animated Product Listing functionality allows shoppers to get a better idea of what the products listed for sale on an eCommerce site are. This functionality is a bit more immersive than the Image Hover Preview functionality though. It displays product listings as short videos or gifs. Users on your website can view products in a more comprehensive way by seeing them in motion and from multiple angles.

The 3D Product Images functionality allows your customers to look at products for sale on your website from every angle by dragging sliders to spin product images 360-degrees. By getting a more realistic view, customers can better gauge the products and this can encourage them to complete the purchase. Additionally, customers are more likely to be satisfied with their purchases when they know what to expect before purchasing.

Functionalities For Customized Products

The Design Your Own Product functionality allows shoppers to customize the products they want to buy and view product images that include their customizations. You choose the products, customization options, etc. Then leave the rest to your shoppers!

Tell Your Customers How Many Units Are Left

  • Display Product Quantity Per Item Size Or Option

The display product quantity per item size will display the number of remaining items in your inventory per the particular size the user selects. This functionality automatically updates when users choose a different size or color. This information is displayed in the form of a badge

  • Live Stock Quantity Display

Display how much stock of a particular product you have directly on product pages. Build a sense of scarcity and encourage users to buy before you run out of stock. Rules can be created to hide your total number of stock past a certain number to prevent the competition from assessing your inventory.

Unique Functionalities To Boost Ecommerce Product Pages

  • Show or Hide Products and Prices For Specific Users Functionality

Have you ever wished you could display or hide products conditionally… based on a particular group of users? Optimum7’s Show or Hide Products and Prices functionality lets you do just this. You pick who sees what and what they see. Optimum7 can add this feature based on any custom condition you need.

  • Interactive Fit Finder Functionality

Help your customers order the right sizes with Optimum7’s Interactive Fit Finder functionality. When customers get their sizes right the first time around it prevents returns. This functionality displays recommended sizes based on criteria inputted by users. For example, users can enter their heights, weights, and preferences for fit, like looser or tighter. This functionality can be used for apparel, electronics, and other product types too. Just ask us!

How to Include these Features on Your Website

Contact Optimum7 to add these features to your website. Powerful visuals and interactive features are critical components of a healthy eCommerce store. Each functionality listed above taps into psychological aspects of buying and selling goods. Whether you are creating a sense of urgency with a display that shows your stock of a product ticking down, or need to offer your customers the ability to design their own products, Optimum7 can deliver a smooth implementation of these features and more. Functionalities like these help consumers feel more confident in the purchases they make from your website. They deliver a more attentive and personalized experience, which is an important part of customer service.

Each eCommerce store is unique, and often boilerplate displays don’t adequately present your products. Presentation is just as important online as it is in a brick-and-mortar shop. If you wouldn’t accept disorganized and unattractive displays in one, there’s no reason to accept them in the other. Learn more about the above 8 functionalities and how you can have them on your website by getting in touch with Optimum7’s team today. We look forward to learning about your display needs, and how we can help deliver them.


These functionalities are compatible with Volusion, BigCommerce, Shopify, VTEX, 3D Cart, and Magento.