Website Design Services Company

Last Updated on Friday, 08 January 2010 10:54 Written by Anthony Calzadilla Thursday, 08 October 2009 02:38

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Website Design at Optimum7 is completely focused on results i.e. those metrics that, when measured, ultimately determine the relative success of the website. In general, these metrics are the CONVERSIONS of the site; the clicks, the sales, the leads, the new subscriptions or the services provided. Therefore, form follows function for optimal web design. Conversions dictate that design always contain important design and theme elements that quickly gain visitor attention and interaction, while all of the time, moving the visitor through a logical and emotional process towards the ultimate desired action of conversion. Our design processes is simply outlined as follows:

  • RESEARCH

    We dive headfirst into the client’s business model. We analyze the competition. We define the competition's weaknesses & strengths and compare them to those of the client.

  • STRATEGY

    We create a plan of attack. We decide the best way to capture the user’s attention, and predict the movement of the user’s eyes as it scans across the screen and determine the optimum set of elements to engage and lead the user through the key pathways of the website.

  • CREATIVITY

    Armed with a general idea of the type of site, preferred color schemes and/or company logos, we turn our designers loose. Our design team works closely with us during the planning and discovery process of the site. They engage the user’s eyes with attention-grabbing visuals and call-to-action phrases. Depending on the type of site, we may use more subtle, abstract design elements to lead the user in the right direction. Regardless of the designer’s approach or the look of the website, the focus behind the design is always the same; RESULTS!

  • EXECUTION

    Once the web design has been finished and approved by the client we move on to front-end coding. We hand code all of our websites using XHTML/HTML & CSS to develop the look and feel that carries itself throughout the website. We use jQuery's excellent JavaScript library for all of our interface animations. By using these strict coding methods we actually have more control over the appearance of the website. Optimizing the content for SEO is greatly enhanced when working with a properly coded website.

Of course, our client(s) are the ultimate judge and decider. We collaborate at the beginning and at key points in the process to gain inputs and approvals all leading to the final approval and launch of a newly designed website ready for all of the visitors optimized through the Optimum7 SEO processes. Contact us for a no obligation consultation to begin your new web site design.