Tag Archives: YouTube

Dangers of Social Networking Sites; Businesses, Job Seekers, Children and Adults Beware!

Dangers of Social Networking Sites

Social networking is everywhere. It is common to find parents, children, coworkers and even the elderly on the networks across the social media world on sites such as Twitter, MySpace, Facebook, YouTube and LinkedIn. With social networks people across the world have access to tools and options that were previously non-existent. However, there are just as many new opportunities to connect as there are to get into potential danger. Social networking has opened up many new doorways for cyber-crime, and with all the people on social networks who are completely new to technology, it is more important than ever to make sure people are aware of the risks.

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Legal Social Media Policy for Corporations

Though many businesses are still reluctant to get on the bandwagon, developing a legal social media policy for your corporation can be highly beneficial to their profitability.

Optimum7 can partner with legal counsel to develop a working social media policy for your corporation that will be legally binding, so that you can finally reap the advantages of allowing your employees access to social media sites while still protecting your businesses. As an SEO company, we understand the positive impact that granting social media access to your employees can have on your bottom line.

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Social Reputation Management

The popularity and market penetration of social media sites have made their utilization important for businesses who wish to keep their online presence visible to the public. Unfortunately, in a post WEB 2.0 world, more visibility can mean more vulnerability. Consumer generated content means that individuals have more power than ever to affect your company, by either supporting you or by criticizing you. The new word of mouth is spread through sites like Facebook, Twitter, Digg, Stumble Upon, YouTube (and others), and through blogs, RSS feeds, open discussion forums, and consumer review websites.

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How to Engage Online Users with Video

Video, when done right, makes a great addition to an online marketing campaign, either as an addition to a website or as a great content source for syndication and quality (not quantity) Backlink generation. Video grabs attention in ways just not possible with textual content or even still images.  Website engagement is a key determinant of website success and video is a great tool to foster engagement.  You only have to understand your own behavior and those around you to understand this.  Anytime we humans meet “pictures flying through the air” we either stop what we are doing to watch or focus even more if our eyes happen to be on the source in the first place.  While baby boomers, now in their 60’s, are easily drawn by video, the younger you are the more you “lock-in” when video is present.

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Blogging to Increase Your Search Engine Rankings

Blogging to Increase Your Search Engine RankingsPromoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.

Blogs are most typically known as a form of personal journal that is available to everyone on the Internet. Originally used as a way to communicate opinions, information and personal stories, blogs have developed into a unique avenue of promotion for Internet marketers. The holy grail of Internet marketing is, of course, Search Engine Optimization. SEO is the key to receiving high search engine rankings and the resulting increases in traffic.

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Why Should I be in Social Media?

Why Should I be in Social Media?You hear it all the time: “I’ll Facebook you!” or “Just check out my MySpace,” but what exactly does that mean. For that matter what in the world is a ‘tweet.’ You have just been introduced to the world of social media. Far more than a simple place to exchange notes and pictures with friends and family, social media like Twitter, FaceBook and MySpace are fast becoming must do’s for any internet business owner. The only question is why? The answer, quite simply is exposure.

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Online Retail Marketing

Online Retail MarketingWhen retail stores decide to go to market with their merchandise, they use traditional methods such as advertising, branding and PR. Similar strategies can be applied in online retail marketing. The internet provides robust opportunities for retail stores and merchants to promote their stuff.

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Define Social Networking

Define Social NetworkingI am often asked by those not familiar with internet market marketing to explain to them what social networking actually is before even beginning to try to understand what it can do for them online and for their internet marketing objectives.

On the internet, social networking is the process and practice of individuals, businesses and other types of organizations to interact with each other through common web sites and specialized areas within those websites for the purpose of sharing, gaining, propagating and discussing all manner of information.

Learn How To Use Social Networking

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The New Marketing Focus of General Motors

The New Marketing Focus of General MotorsThe General Motors Corporation emerged in 1931 as a leader in the US Auto industry. GM represents brands such as Cadillac, Chevrolet, GMC, Pontiac, and Hummer among others. In earlier decades, GM was responsible for introducing the world to iconic cars like the Camaro, the Corvette, the Seville, the Firebird, and most recently, the Escalade. The problem with these cars is that although they are beautiful, they do not appeal to consumers that are feeling the effects of the economic and environmental problems that we face in our current world. GM’s lack of focus on engine efficiency and keeping customers coming back has finally, after years of inattention to market focus and overall poor management, has finally sent GM into a much publicized and very controversial bankruptcy. Innovative and dependable car manufactures like Honda and Toyota have been taking a large portion of their US market share for many years and the bankruptcy is only adding to this long standing trend.  The service, reputation, and quality of GM’s cars in recent years have declined forcing loyal US buyers to take their business elsewhere.

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Why Do People Use Online Social Networks

Why Do People Use Online Social Networks

Social Networking is one of the biggest crazes on the internet. People are using social network web sites such as Facebook or Myspace to reconnect with old friends from elementary school, colleagues from work, and even their favorite celebrities and musicians. But the internet has been widespread for a long time and web sites built for the purpose of profile sharing is nothing new. So why have social networks taken off so much in the last few years? When MySpace was a new website and social networking was in its’ infancy, it was normal for youngsters to add all the people in their social circles as friends on the site. Currently Facebook is so huge, it is very common to find people with networks spanning from their friends at school, to their teachers, parents, friends of the family and even their college professors. There is a clear distinction between the way we look at and use social networking now and how we did in its’ early stages. So what are the factors that have made social networks so huge and why do people use online social networks?

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Internet Marketing for Mass Communications

Internet Marketing for Mass CommunicationsThis week has brought new developments in the internet marketing world, especially in Social Media. Like many large corporations, a major American fast food chain has taken to social media for marketing hoping that the power of internet marketing will allow them to continue to spread the word on their new reinvention. If you thought Twitter was everywhere, think again. The ever so popular and expanding social media site has joined together with PepsiCo and reached a brand milestone. You can now find Pepsi’s Twitter address displayed on their cans. Facebook has also made recent headlines creating a virtual stampede when they released information on the long awaited vanity URLS for their users. On June 13, users will be able to sign up for a personalized URL otherwise known as a vanity URL instead of the current style with the nine number signatures.

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What Companies Use Viral Marketing?

What Companies Use Viral Marketing

Viral Marketing has become a very trendy way to promote and brand products/services of a company or organization. Many groups/companies are now using this strategy to get their message out. One of the most effective ways of implementing a viral marketing campaign is through videos. Many major companies are using videos to attract a wide audience. These videos can be seen on various social media sites such as YouTube, Facebook, MySpace, Digg, among others. Due to the progression and success of viral videos as a marketing technique, this approach has been used more and more. Here are some major brands that use viral marketing videos.

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