
Social networking is everywhere. It is common to find parents, children, coworkers and even the elderly on the networks across the social media world on sites such as Twitter, MySpace, Facebook, YouTube and LinkedIn. With social networks people across the world have access to tools and options that were previously non-existent. However, there are just as many new opportunities to connect as there are to get into potential danger. Social networking has opened up many new doorways for cyber-crime, and with all the people on social networks who are completely new to technology, it is more important than ever to make sure people are aware of the risks.
Though many businesses are still reluctant to get on the bandwagon, developing a legal social media policy for your corporation can be highly beneficial to their profitability.
The popularity and market penetration of social media sites have made their utilization important for businesses who wish to keep their online presence visible to the public. Unfortunately, in a post WEB 2.0 world, more visibility can mean more vulnerability. Consumer generated content means that individuals have more power than ever to affect your company, by either supporting you or by criticizing you. The new word of mouth is spread through sites like Facebook, Twitter, Digg, Stumble Upon, YouTube (and others), and through blogs, RSS feeds, open discussion forums, and consumer review websites.
Video, when done right, makes a great addition to an online marketing campaign, either as an addition to a website or as a great content source for syndication and
Promoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.
You hear it all the time: “I’ll Facebook you!” or “Just check out my MySpace,” but what exactly does that mean. For that matter what in the world is a ‘tweet.’ You have just been introduced to the world of social media. Far more than a simple place to exchange notes and pictures with friends and family, social media like Twitter, FaceBook and MySpace are fast becoming must do’s for any internet business owner. The only question is why? The answer, quite simply is exposure.
When retail stores decide to go to market with their merchandise, they use traditional methods such as advertising, branding and PR. Similar strategies can be applied in online retail marketing. The internet provides robust opportunities for retail stores and merchants to promote their stuff.
I am often asked by those not familiar with internet market marketing to explain to them what social networking actually is before even beginning to try to understand what it can do for them online and for their
The General Motors Corporation emerged in 1931 as a leader in the US Auto industry. GM represents brands such as Cadillac, Chevrolet, GMC, Pontiac, and Hummer among others. In earlier decades, GM was responsible for introducing the world to iconic cars like the Camaro, the Corvette, the Seville, the Firebird, and most recently, the Escalade. The problem with these cars is that although they are beautiful, they do not appeal to consumers that are feeling the effects of the economic and environmental problems that we face in our current world. GM’s lack of focus on engine efficiency and keeping customers coming back has finally, after years of inattention to market focus and overall poor management, has finally sent GM into a much publicized and very controversial bankruptcy. Innovative and dependable car manufactures like Honda and Toyota have been taking a large portion of their US market share for many years and the bankruptcy is only adding to this long standing trend. The service, reputation, and quality of GM’s cars in recent years have declined forcing loyal US buyers to take their business elsewhere.
This week has brought new developments in the 