Tag Archives: YouTube
Why Should I be in Social Media?
You hear it all the time: “I’ll Facebook you!” or “Just check out my MySpace,” but what exactly does that mean. For that matter what in the world is a ‘tweet.’ You have just been introduced to the world of social media. Far more than a simple place to exchange notes and pictures with friends and family, social media like Twitter, FaceBook and MySpace are fast becoming must do’s for any internet business owner. The only question is why? The answer, quite simply is exposure.
Posted in Social Media Also tagged 6 degrees of seperation, Blogs, comments, Facebook, LinkedIn, MySpace, Online Marketing, online strategy, Social Media, Twitter Leave a comment
Online Retail Marketing
When retail stores decide to go to market with their merchandise, they use traditional methods such as advertising, branding and PR. Similar strategies can be applied in online retail marketing. The internet provides robust opportunities for retail stores and merchants to promote their stuff.
Posted in Ecommerce Also tagged advertising, bookmarking sites, Branding, call to action, Logo Design, Online Retail Marketing, PR, SEO, Social Media, Twitter, Website Design Comments closed
Define Social Networking
I am often asked by those not familiar with internet market marketing to explain to them what social networking actually is before even beginning to try to understand what it can do for them online and for their internet marketing objectives.
Posted in SEM Also tagged chat rooms, Define Social Networking, discussion groups, Facebook, Internet Marketing, LinkedIn, microblogging, personal networking, RSS, Twitter Comments closed
The New Marketing Focus of General Motors
The General Motors Corporation emerged in 1931 as a leader in the US Auto industry. GM represents brands such as Cadillac, Chevrolet, GMC, Pontiac, and Hummer among others. In earlier decades, GM was responsible for introducing the world to iconic cars like the Camaro, the Corvette, the Seville, the Firebird, and most recently, the Escalade. The problem with these cars is that although they are beautiful, they do not appeal to consumers that are feeling the effects of the economic and environmental problems that we face in our current world. GM's lack of focus on engine efficiency and keeping customers coming back has finally, after years of inattention to market focus and overall poor management, has finally sent GM into a much publicized and very controversial bankruptcy. Innovative and dependable car manufactures like Honda and Toyota have been taking a large portion of their US market share for many years and the bankruptcy is only adding to this long standing trend. The service, reputation, and quality of GM's cars in recent years have declined forcing loyal US buyers to take their business elsewhere.
Posted in Business Strategy Also tagged commericals, Email Marketing, Facebook, gm motors, marketing focus, PPC, Search Engine Marketing, Social Media, Viral Marketing Comments closed
Why Do People Use Online Social Networks
Social Networking is one of the biggest crazes on the internet. People are using social network web sites such as Facebook or Myspace to reconnect with old friends from elementary school, colleagues from work, and even their favorite celebrities and musicians. But the internet has been widespread for a long time and web sites built for the purpose of profile sharing is nothing new. So why have social networks taken off so much in the last few years? When MySpace was a new website and social networking was in its' infancy, it was normal for youngsters to add all the people in their social circles as friends on the site. Currently Facebook is so huge, it is very common to find people with networks spanning from their friends at school, to their teachers, parents, friends of the family and even their college professors. There is a clear distinction between the way we look at and use social networking now and how we did in its' early stages. So what are the factors that have made social networks so huge and why do people use online social networks?
Posted in Social Media Also tagged Facebook, flickr, LinkedIn, MySpace, Social Media, Social Media Marketing, social networking, Twitter Comments closed
Dangers of Social Networking Sites
Social networking is everywhere. It is common to find parents, children, coworkers and even the elderly on the networks across the social media world on sites such as Twitter, MySpace, Facebook, YouTube and LinkedIn. With social networks people across the world have access to tools and options that were previously non-existent. However, there are just as many new opportunities to connect as there are to get into potential danger. Social networking has opened up many new doorways for cyber-crime, and with all the people on social networks who are completely new to technology, it is more important than ever to make sure people are aware of the risks.
Posted in Social Media Also tagged Digg, Facebook, friendfeed, internet scames, MySpace, Online Security, Social Media, social networking, social networking sites Comments closed
Internet Marketing for Mass Communications
This week has brought new developments in the internet marketing world, especially in Social Media. Like many large corporations, a major American fast food chain has taken to social media for marketing hoping that the power of internet marketing will allow them to continue to spread the word on their new reinvention. If you thought Twitter was everywhere, think again.
Posted in Business Strategy Also tagged Economy, Facebook, Internet Marketing, mass communications, MySpace, PepsiCo, personlized url, SEO, Social Media, spending trends, Twitter Comments closed
What Companies Use Viral Marketing?
Viral Marketing has become a very trendy way to promote and brand products/services of a company or organization. Many groups/companies are now using this strategy to get their message out. One of the most effective ways of implementing a viral marketing campaign is through videos. Many major companies are using videos to attract a wide audience.
Posted in SEM Also tagged Digg, Facebook, Internet, marketing technique, marketing video, MySpace, Social Media, Viral Marketing, viral marketing campaign Comments closed
How to Attract More Local Customers Online
There are many small businesses that have difficulties in marketing, specifically attracting local customers. There are many market challenges for small business. Many mom and pop shops don't have large enough budgets for marketing. For most small businesses, print advertising becomes their medium of choice whether they post an ad in local Newspaper or pass out flyers made on a home PC. TV advertising isn't even an option for small businesses. Another challenge is that many small business owners do not have the experience in advertising. Very few small businesses are going to know how to calculate brand equity, opportunities-to-see, and day-parting. These are all terms only marketers understand. Another challenge to small businesses is time. Many mom and pop shops are working double the hours in this economy which leaves little time for implementation and tracking of marketing initiatives with various techniques such as pay per click marketing. Most Small business owners spend their time at the business, not sweating over statistics.
Posted in Internet Marketing Services, Online Content Also tagged Craig's List, Deep Linking, Lead Development, Lead Generation, Local Business, Local Search, Yahoo Local Search Comments closed
Blogging to Increase Your Search Engine Rankings