Sale and revenue acquisition in the corporate world works differently than lead generation and sale conversions online. In order for a pharmaceutical company to acquire sales from online leads, search engine and click-through traffic must be flowing to the website. In order to get that targeted traffic, your website needs to first be visible to the right audience.
Tag Archives: Yahoo
SEO Services for Pharmaceuticals
Posted in SEO Also tagged bing, Google, Search Engine Friendly, Search Engine Optimization, SEO, SEO Strategies, targeted seo Leave a comment
SEO for the Military
Search engine optimization, otherwise called SEO, is the method of placing a website within the first results on any search engine based on the information typed into the search bar as well as making a website user-friendly. A website for any branch of the military, whether it is a website to recruit in a specific area or a general military website, must use SEO strategies for the best search results.
Driving interested traffic to the website depends on numerous factors in SEO. The military can benefit from SEO strategies that bring in more interested parties and put the website near the top of a Google or Yahoo search.
Posted in Search Engine Optimization Also tagged Backlinks, Content, Content Management, descriptions, Google, Internet Marketing Strategy, Search Engines, SEO, targeted terms, titles, website rankings Leave a comment
MicroData; A WordPress Plugin for HTML5 Microdata
On June 2nd 2011, Google, Microsoft and Yahoo announced and started schema.org; “a resource for site owners and developers to learn about structured data and gain insight into how to improve their sites’ search results.” (Techcrunch) They achieve this through using “Microdata”. So…
WHAT IS MICRODATA?
There are a lot of geeky definitions for “Microdata” and the average person will not understand what it is. If you want a more advanced description with code samples, you can see it here. We want to give a more basic definition.
Search Engine Optimization Marketing
Search Engine Optimization is the process of utilizing search engine marketing to promote a website resulting in highly visible organic listings on major search engines including Google, Yahoo and Bing. Generally speaking, the more frequently and higher a site appears in the search results, the more visitors the site will receive via the search engine. There are 2 effectively utilized forms of search engine marketing: Organic Listings and Pay per Click (PPC). Pay per click is an advertising model used on many search engines where advertisers pay the search engine when the ad is clicked and for prime positioning on the search engine site. If you take a look at Google, you may notice that there are a few listings posted on the side of the search results and there may even be listings in a shaded color at the top of the search page. These are the PPC listings which are usually sponsored ads.
SEO Management
Search engine optimization (SEO) is the process of improving your website’s visibility on a search engines (i.e. Google, Yahoo, Bing, etc.) through organic search. The higher on the page and the more frequently a site appears in a search engines search results, the more visitors the site will receive from the search engines. The 2 notable forms of marketing are SEO or Pay per Click (PPC) listings. SEO listings are organic (natural) and represent the 10 most relevant web pages as rated by Google for the keyword being searched. The listings are considered organic because no money is paid to the search engines for the placement or frequency of these listings. The placement and frequency is achieved solely through successful SEO.
Social Media and Blogging for SEO
Social Media and blogging are two ways to help drive your search engine optimization (SEO) strategy. Before diving into how this works, let’s look at what SEO is and how it can help your business.
Search Engine Optimization
SEO is a long and involved process that can help you to rank higher in a Google, Yahoo or any search index. Search results for a specific term can be made up of millions of pages, and if your site doesn’t fall on the top, it isn’t going to be visible. In fact, fewer and fewer people are sorting through indexes past the first page. Most won’t even scroll down to the bottom of the search results page. So, it’s absolutely vital that you appear as high as possible on that first page, so that your business can get more traffic, more leads and more productivity from a search index.
Posted in Search Engine Optimization Also tagged Blogging, Facebook, Google, search index, SEO, SEO strategy, Social Media Leave a comment
SEO Friendly Website Redesign
If you’re conducting a website redesign, you should take steps to make sure that your new site is SEO friendly. How would you know if your site is ready for a redesign, and what would you need to do to make your site SEO friendly if it was?
Who Should Redesign?
If you’re a business that’s still using the same site you launched five or more years ago, you may want to consider doing a redesign. Web 2.0 is so much more user friendly, along with all the other changes and upgrades to internet technology. You’re doing a disservice to your current clients – and you’re missing out on potential clients – if you don’t revamp your site and implement some of these upgrades.
Posted in Web Design Also tagged calls to action, Content Management System, google search index, Html, Keywords, php, Search Engines, SEO Friendly, static url, Website Redesign Leave a comment
SEO for Bing and Yahoo
The recent merge of Bing and Yahoo may have you rethinking your SEO strategy, particularly if you’re targeting the two major search engines.
The merger will allow Bing to provide information to Yahoo for search indexes. However, they will each continue to provide the information uniquely. For example Yahoo may provide some additional social media information while Bing will offer a NASDAQ ticker in the search index.
The people that will be hurt by this merger are those who were ranking high for Yahoo. They will most likely see a downturn in traffic. However, those who were already ranking high for Bing will most likely see an increase in traffic, as they gain all of Yahoo’s users.
Blog Commenting and Link Building
Blog commenting and link building can help increase your backlinks and improve your website’s overall popularity. This can help you rank higher for a Google search term. There are a few ways to create links. A main one is commenting on blogs. This allows you to capitalize on the popularity of someone else’s blog, and get even more links based on that popularity.
Posted in Link Building Also tagged blog commenting, Google, internet marketing sites, Link Building, relevant backlinks, search index, target blogs Leave a comment
Bing Grows in Search Market Share
According to the most recent data from comScore, Bing’s market share grew 0.3% in just one month, from September to October this year. Does this perhaps signal that it produced more relevant results than Google in the lead up to the holiday season? It took some time, but now Bing is seeing its market share grow.
Google also grew 0.2% during the same time frame, but surely the giant is pouring all over this data to find out what Bing is doing right. It has been a while since any search engine in the USA made gains against Google; Yahoo, Ask and AOL all lost ground during that month. The possibility of Yahoo’s major decline has even become a foregone conclusion in some circles.
Posted in Search Engines Also tagged AOL, ask, bing, Google, Microsoft, PPC campaign, professional marketing company, Search Engine, search market share, SEO Leave a comment
Alternative to Google AdWords
Generally speaking, Google has held the biggest market share of online users for quite some time. So, it wasn’t always worth your money to go somewhere other than Google Adwords for a Sponsored Search Marketing campaign. But now, with the merger of Yahoo and Bing, it’s more worthwhile to explore an alternative to Google AdWords.
Posted in SEM Also tagged alternative to google adWords, bing, Facebook, Google Adwords, Microsoft AdCenter, PPC Ads, PPC campaign Leave a comment
Top Online Internet Marketing Techniques
Learning to take advantage of the power the Internet has to offer you and your business should be one of the primary goals of an online business owner. The top online Internet marketing techniques, properly implemented, can quickly increase the visibility of a website. The increased visibility leads to increased conversions and increased profits. Understanding the basic principles of Internet marketing and how to create a cost effective advertising plan for your website may be one of the most positive things a new online business owner can do.